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Business Model Canvas Explained

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Business Model Generation - Part1: Canvas Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book. With addition of Startup types and lifecycle from Startup Genome Report (http://startupgenome.cc/).

BusinessTechnologie
1 von 45
Business Model Generation Part1: Canvas ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
business model generation - the book www.businessmodelgeneration.com/book
business model ,[object Object]
business model generation - topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
1 - canvas
9 building blocks Osterwalder & Pigneur (2010): Business Model Generation key activities key partners key resources cost structure revenue streams channels customer relationships customers
market type ,[object Object],[object Object],[object Object],Q: Which market type are you in?
types of internet startups ,[object Object],[object Object],[object Object],[object Object],Q: Which type is your startup? http://startupgenome.cc/
the Automizer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the Social Transformer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the Integrator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the Challenger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the startup * lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://startupgenome.cc/ * valid for web startups Q: Do you move through these stages / in order? 6 Marmer stages milestones/thresholds avg. 18 months avg. 42 months
discovery/validation
know your typical customer market-segments value proposition customer relationships channels
customer segments
segmented multi-sided diversified niche market mass market
iPod market segment Q: For whom are you creating value?
value proposition
value proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPod value proposition Q: What value do you deliver? Which problems are you helping to solve/which needs are you satisfying?
channels
channels
iPod channels Q: Through which channels do your customer segments want to be reached? How are you reaching them now?
customer relationships
customer relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPod customer relationships Q: What type of relationship do your segments expect to establish with them? Which ones have you established?
9 building blocks Osterwalder & Pigneur (2010): Business Model Generation key activities key partners key resources cost structure revenue streams channels customer relationships customers
key resources
key resources ,[object Object],[object Object],[object Object],[object Object]
iPod key resources Q: What key resources does your value proposition require?
key activities
key activities ,[object Object],[object Object],[object Object]
iPod key activities Q: What key activities does your value proposition require?
key partnerships
key partnerships ,[object Object],[object Object],[object Object],[object Object]
iPod key partnerships Q: Who are your key partners/suppliers?
efficiency vs. value left canvas EFFICIENCY right canvas VALUE
9 building blocks Osterwalder & Pigneur (2010): Business Model Generation key activities key partners key resources cost structure revenue streams channels customer relationships customers
revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],cost structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPod canvas
how to use this model? (testimonials) ,[object Object],[object Object],[object Object],[object Object]
 
questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Business Model Canvas Explained

Hinweis der Redaktion

  1. v knjigi pri business modelih uporabljajo izraz patterns
  2. povezala sem delitev iz CD (existing, resegmented, new) in BMG (existing-better, existing-niche, existing-cheaper, new)
  3. Discovery = know your market and customer, define your value proposition
  4. v fazi discovery/validation raziskujemo svoj trg in tipično stranko (uporabnika). kdo je, kakơen je, kakơne navade ima, kaj je njegov pain, kako ga reơiti. kakơna je njegova kupna moč in vrednotenje paina in koliko bo pripravljen plačati za naơo reơitev/kakơno vrednost mu naơa reơitev predstavlja.
  5. najti moramo svoj segment strank in s tem tudi ugotovimo, na katerem trgu smo ter za koga ustvarjamo vrednost
  6. Which problems are you helping to solve/which needs are you satisfying? ko najdemo in raziơčemo svoj segment strank, lahko opredelimo naơo vrednost - value proposition mora reơevati pain naơe tipične stranke - tako, da tudi ona ceni vrednost naơe reơitve.
  7. preko kanalov dosegamo stranke in stopamo v stik z njimi. izbira kanalov je odvisna of faze, v kateri je naơ odnos s strankami (ustvarjanje zavedanja/prepoznavnosti, vrednotenje naơe vrednosti, nakupni proces, “ delivery ” , poprodajne aktivnosti) kanali so lahko “ fizični ” ali “ virtualni ” in se lahko dopolnjujejo; web startupi imajo večinoma online-only kanale
  8. s strankami moramo vzpostaviti razmerje. način, kako stopamo v odnos z njimi, je odvisen od naơega produkta in trga. web startupi pogosteje vzpostavljajo odnos z “ automated services ” , digitalni kanali jim omogočajo online/virtual communities ipd., manj pa personal assistance
  9. katere vire potrebujemo za ustvarjanje vrednosti?
  10. s katerimi aktivnostmi ustvarjamo vrednost? web startupi večinoma s “ platformo ” . Activities pa ni le “produkcija”, so tudi ostale aktivnosti, s katerimi vrednost komuniciramo in zagotavljamo (preko kanalov) – marketing, prodaja/distribucija ...