CASE ANALAYSİS AND İMPLEMENT

1. “

2. Robin Hood: Organizational
Profile
Brief History
• First year of Revolt: built a large body of men
with grievances; made a disciplined fighting
force; housed in Sherwood Forest
• Robin ruled supreme; had lieutenants to
whom he delegated functions

3. • Fame spread; the band grew
• As the band grew, discipline slackened and
food was scarce.
• Revenues were running short as the rich were
avoiding the forest

4. • Barons want to overthrow Prince John, bring
King Richard back, and want Robin Hood to
help them in exchange for amnesty
Something had to change, but
what?

5. Time Line
Robin’s Willingness to
conflict with serve to be in
the Sheriff & the band of
his
merrymen
administration
He sought
allies
Merrymen

6. Robin’s Organization
Robin Hood
Supreme
Will Scarlet Much –
Little John Scarlock
Intelligence Provisioning
& Scouting
Discipline Finances the band

7. Main Issue
• Lack of strategy and there is
strategey no future plans.
• Robin hood & their men have
good tactics and operations.
operation
tactical

8. Minor Issues
Overstaffed band & insufficient resources to sustain it
People avoiding travel through forest  Decline in
revenue stream
Structuring & training the ever growing band of
merrymen
Robin’s plan of forcing the Sheriff out of Nottingham
not working

9. BİM
• BİM Birleşik Mağazalar A.Ş. first opened the
doors in 1995 with 21 stores. Its object was to
offer consumers basic food items and
consumer goods
• BİM, pioneer of the hard-discount model in
Turkey

10. BİM: Financial Indicators
The Changing Market
• First year, did well. Small organization, growth was
steady, revenues consistent, stockholder support
• No competition
• After the year the market become competetive

11. BİM: The Problem(s)
• Migros and Other big companies are getting
stronger; companies making their own cheap
products
• Bim lose their profit margin
• How do we decisively end the competetion
before the Migros regains control?

12. BİM: SWOT
Strengths Weaknesses
Flexiblty Lack of Quality
In-expensive labour Consciousness
Co-operation from the Lack of Financial
employees strength
Less overheads Lack of
infrastructure
facilities
Lack of trained
workers

13. BİM: SWOT
Opportunities Threats
decrease in price Competition from
in input large
New market area: and Multinationals
low income
household Distrust BİM’s
products.
Not enough
product range

14. BİM: Five Forces
Threat of
Threat of New
New
Entrants
Entrants
Low
Bargaining
Power of Bargaining Power
Rivalry Among Competing
Suppliers of Buyers
Firms in Industry
Not known Low Low
Threat of
Substitute
Products
Low

15. SOLUTIONS
get kredit from change the
mergers with
financial government Change the other companies
institutions policy
top
manageme
nt level

17. Robin Hood & BİM:
Recommendations
Recommendation:
Make a mideum &long term plan
Take a chance on getting King Richard back
and getting rid of John and the Sheriff in one
fell swoop
Get capital to grow the business and feed
the troops
BİM: more variety product & better quality

18. Robin Hood: The End….

19. Halil
Hilmi
Selçuk
Selvet