1. Jon Froda
Co-founder Podio, Director of
Brand Strategy, Citrix.
@froda

2. TOOLS ARE NOT
VALUE NEUTRAL

4. Tools shape culture
We need a user profile suitable
for a "Client". We don't want
clients creating tasks, but they do
need the ability to create
comments... Have you
considered anything like that?
Andrew

5. Tools shape culture
“After further thought, I’m OK
with this… After all, it’s the very
person I’m working for and I
shouldn’t be putting road blocks
up and keep me from further
engagements. The need was
twofold; fear and past tools…”
Andrew

6. Tools shape culture
“First we shape our tools and
thereafter our tools shape us.”
Marshall McLuhan

7. Whip detection model

8. USER PHOTO…..Q: How is the group formed - who can participate?Q: How is the group formed – who can participate?

9. Q: How is the individual perceived?Q: How is the individual perceived?

10. Q: What behavior is rewarded and encouraged?

11. Q: Who builds YOUR tools, You?Q: Who builds YOUR tools, You?

12. Follow me
@froda

13. Work the way you want to.