The Once and Future Media: The State and Outlook of Online Video

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See3 Communications' very own Michael Hoffman's masterclass on using online video for fundraising. From the 2010 International Fundraising Congress in the Netherlands.

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State and outlook of online video Prepared for IFC Presented by Michael Hoffman, CEO, See3 Once and Future Media www.see3.net | michael@see3.net | @Michael_hoffman

Today’s Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

See3 Communications ,[object Object],[object Object],[object Object]

Visit : www.YouTube.com/NonprofitVideoAwards

YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M) ‏

The Nonprofit Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think Strategically ,[object Object],[object Object],[object Object],[object Object],[object Object]

Laws of Social Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling Tips ,[object Object],[object Object]

Storytelling Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling With Video ,[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast Live Events ,[object Object],[object Object],[object Object],[object Object]

Staff Produced ,[object Object],[object Object],[object Object],[object Object]

Documentary ,[object Object],[object Object],[object Object],[object Object]

Public Service Announcement ,[object Object],[object Object]

Animation / Typography ,[object Object],[object Object],[object Object],[object Object]

Personalized Video ,[object Object],[object Object],[object Object],[object Object]

You Made The Video Now What? - Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KPIs – How do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KPIs – How do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Takeaways for UNICEF ,[object Object],[object Object],[object Object],[object Object],[object Object]

Discussion Michael Hoffman ,[object Object],[object Object],[object Object],[object Object],[object Object]

Photo Credits ,[object Object],[object Object],[object Object]

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The Once and Future Media: The State and Outlook of Online Video

1. State and outlook of online video Prepared for IFC Presented by Michael Hoffman, CEO, See3 Once and Future Media www.see3.net | michael@see3.net | @Michael_hoffman

7. Visit : www.YouTube.com/NonprofitVideoAwards

10. Watch Video

11. October 9, 2006: Google Buys YouTube

12. YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M) ‏

13. Your Audience is Watching

14. Search

15. The Tools are Improving

16.

17. YouTube Channel

18. Your Website is Your Channel

19.

20.

21. Viral to Who?

22. Viral to Who?

23.

24.