Companion handouts of the social media workshop version 1 2011

1. 1
2011
–
v1
Project:
Workshop
Social
Media
Plan
Handouts

2. 2
Facebook
Vocabulary
News Feed/Top Stories:
Ticker:
Timeline:
Facebook Pages vs. Profiles:
Facebook Pages vs. Groups:
Facebook Page terms & conditions:
Applications:

3. 3
Environment
Analysis
1.- My Customers:
Creators
Critics
Collectors
Joiners
Spectators
Inactive
Low involvements /High Involvement tactics?
2.- My Competition:
Competitors Facebook Twitter YouTube
Competitor 1 # Followers
What they do?
Competitor 2
Competitor 3

4. 4
3.- My Brand:
Keyword list:
Strategic
Model
Objective(s):
☐ Building Brand Awareness
☐ Build Sales Pipeline

5. 5
☐ Community Activation/Engagement
☐ Customer Service
☐ Other:
Value:
List of Assets that Customer will value:
Arsenal:
List of arsenal you can count on or create (limitless at this time):