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AAB Interactive Essentials: Social Media

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Sean Oakley
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Interactive Essentials: Social Media “ Taking Part in the Conversation”
Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Wikipedia, 11/08’
In the context of Internet marketing, Social Medi a refers to a collective group of web properties whose content is primarily published by users , not direct employees of the property. -Wikipedia, 11/08’
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media marketing , on the other hand, is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Source: Wikipedia, 11/08’
 
What does Social Media mean for Your Agency?
You Can’t Control the Message
You Must: Empower your customers to use word of mouth Credit: http://flickr.com/photos/nsocialmedia
[object Object],[object Object],4 out of 5 Bloggers post brand or product reviews. Source: Technorati “State of the Blogosphere, 2008”
Forrester Research: 2008 Consumer Poll ,[object Object],[object Object],[object Object],[object Object]
BestBuy.com Tools for Sharing Power of Reviews
Your Clients’ Opinion: -University of Mass., 8/08’
[object Object],[object Object],[object Object],[object Object]
Enough stats and theory, let’s look at some real-life examples.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adobe’s Delicious Page
Google’s YouTube Channel
#Motrinmoms
http://search.twitter.com VS.
Lastly, Social Media is Not a Stand Alone Channel, it is Most Effective When Integrated into the Overall Marketing Strategy.
Okay, I get it. Social Media is influential. Now what?
[object Object],[object Object],[object Object],3 Steps to Help your Agency Join the Conversation
1. Listen ,[object Object],[object Object],[object Object],[object Object]
Tools for Listening
 
www.AllTop.com
RSS is your Best Friend
Don’t forget to monitor your competition .
Credit: www.briansolis.com 2. Joining the Conversation
Start a Blog ,[object Object],[object Object],[object Object],[object Object]
Build “Outposts”
Build Your Audience Credit: www.flickr.com/photos/patrickmayon
[object Object],[object Object],[object Object],[object Object]
Remember, you can’t take back what you say.
SPAM vs. Real Engagement ,[object Object],[object Object],[object Object]
3. Tracking ROI/ Analytics What are your Goals? SMO vs. Social Media Marketing (Goals are Different)
Free Tools: Website Analytics RSS Statistics
RSS Feed
 
RSS Feed “ Dr. Pepper” www.TweetScan.com
Use Service Searches/Tracking RSS Feed
Tracking Buzz: RSS is your Best Friend Your Inbox
Tools that Cost Money
Now that You’ve Accumulated the Analytics, Analyze What they Mean .
QUESTIONS?

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