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Social Media Community Hack Sheet for NGOs

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Darine Sabbagh
Darine Sabbagh

An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.

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@sdarine #SMSPACE Community Hack Sheet for NGOs Which social networks to focus on and how to optimize content for them? by @sdarine for #SMSPACE
@sdarine #SMSPACE General Tips • Consider Network Specifics in terms of content and user behavior • Your Networks should complement each other • Be where your audience is • Consider objectives before approaching social media channels • Develop a strategy for each campaign • Work with the community • Integrate social media into everything you do!
@sdarine #SMSPACE 2-3 hours -- days Facebook It’s your hub! Visual Content 1-4 times a day Shareable visual content General Public Utilize facebook ads strategically. Use tricks to increase edge rank
@sdarine #SMSPACE 2-30 minutes Twitter Real Time reporting & Monitoring. Research, Polling. As many times a day as needed Journalists, influencers, NGOs Utilize #s strategically Follow & search for influencers
@sdarine #SMSPACE Almost no visibility for posts Linked in Establish professional visibility. Recruitment. Have an up to date personal and corporate profile Grantors, Sponsors, Journalists Make your profile findable
@sdarine #SMSPACE SEO BLOGS SEO Building relationships with influencers. Latest news and campaign details if needed Network & Follow Bloggers
@sdarine #SMSPACE Infinite with good descriptions YOUTUBE Showcase any videos you have Whenever content is available and re-share it across platforms Write good descriptions and add keywords
@sdarine #SMSPACE 24 hours + Instagram Getting visibility through proper use of hashtags As often as you want Build your own community Hashtag everything
@sdarine #SMSPACE Social is the new currency for NGOs! Thank You!

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Social Media Community Hack Sheet for NGOs

  • 1. @sdarine #SMSPACE Community Hack Sheet for NGOs Which social networks to focus on and how to optimize content for them? by @sdarine for #SMSPACE
  • 2. @sdarine #SMSPACE General Tips • Consider Network Specifics in terms of content and user behavior • Your Networks should complement each other • Be where your audience is • Consider objectives before approaching social media channels • Develop a strategy for each campaign • Work with the community • Integrate social media into everything you do!
  • 3. @sdarine #SMSPACE 2-3 hours -- days Facebook It’s your hub! Visual Content 1-4 times a day Shareable visual content General Public Utilize facebook ads strategically. Use tricks to increase edge rank
  • 4. @sdarine #SMSPACE 2-30 minutes Twitter Real Time reporting & Monitoring. Research, Polling. As many times a day as needed Journalists, influencers, NGOs Utilize #s strategically Follow & search for influencers
  • 5. @sdarine #SMSPACE Almost no visibility for posts Linked in Establish professional visibility. Recruitment. Have an up to date personal and corporate profile Grantors, Sponsors, Journalists Make your profile findable
  • 6. @sdarine #SMSPACE SEO BLOGS SEO Building relationships with influencers. Latest news and campaign details if needed Network & Follow Bloggers
  • 7. @sdarine #SMSPACE Infinite with good descriptions YOUTUBE Showcase any videos you have Whenever content is available and re-share it across platforms Write good descriptions and add keywords
  • 8. @sdarine #SMSPACE 24 hours + Instagram Getting visibility through proper use of hashtags As often as you want Build your own community Hashtag everything
  • 9. @sdarine #SMSPACE Social is the new currency for NGOs! Thank You!