How to approach Social Media Marketing. Through Middle East Quick Case Studies
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The presentation focuses on the importance of not going into social media unprepared and how to actually develop a social media strategy through very briefly explaining the steps involved. The second part of the presentation gives some social media tips through some case studies on do's and don't from the middle east ( here the slides are sort of vague but you can easily figure things out if you search for it on my blog or just search for these case studies on Google. These are the slides to the lecture I did at the Amercian Univerisity of Beirut as part of #SM101 Series at the AUB Online Collaborative.
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How to approach Social Media Marketing. Through Middle East Quick Case Studies
- 1. © theidentitychef.com HOW TO APPROACH SOCIAL MEDIA MARKETING? Basic Tips and Snapshots of Middle Eastern Brands’ Efforts
- 2. I NEED YOUR HELP! © theidentitychef.com
- 3. © theidentitychef.com TIP ONE: IF YOU CAN NOT DO IT ON YOUR OWN, CROWDSOURCE The power of Social Media is in SOCIAL.
- 4. © theidentitychef.com BUT: BEFORE THAT, PLAN FOR SOCIAL MEDIA! HOW?
- 5. © theidentitychef.com BUILDING A SOCIAL MEDIA STRATEGY 1 • Listen OUT 2 • Marketing Personas 3 • Audit Yourself 4 • Brand Voice & Tone 5 • Build a Communication Strategy & Integrate
- 6. © theidentitychef.com 1 2 3 4 5 LISTEN OUT • Implement Monitoring Tools • Who are the influencers • What are the communities • What are they talking about • Make conclusions and enhance monitoring
- 7. © theidentitychef.com 1 2 3 4 5 MARKETING PERSONAS • Who is you target audience? • How do they act online? • Design and Create for them
- 8. © theidentitychef.com IF THEY HAD A SOCIAL MEDIA PRESENCE
- 9. © theidentitychef.com 1 2 3 4 5 AUDIT YOURSELF • What are your online properties? How good are they? • What has been said about you? • Do you need to prepare canned responses? • What has been done well, what needs more of an effort? • What are your resources? • What do you want to achieve?
- 10. © theidentitychef.com 1 2 3 4 5 BRAND VOICE & TONE • Humanize your USP and Brand • Is it formal or informal? • How can you recreate the offline experience online?
- 11. © theidentitychef.com 1 2 3 4 5 BUILD A COMMUNICATION STRATEGY & INTEGRATE • Objectives • Content Mix • Campaign Mix • Editorial Calendar • Canned Responses • Scenarios • Establish Platforms – Create accounts • More monitoring
- 12. © theidentitychef.com WHAT NEXT? Engage A few Do’s & Don’ts from MENA Social Media Case studies
- 15. MAKE SURE YOUR COMMUNITY KNOWS WHAT ITS © theidentitychef.com GETTING INTO & WHAT IT HAS TO DO
- 16. © theidentitychef.com EMBRACE NEGATIVE FEEDBACK DON’T ATTACK THE COMMUNITY
- 19. © theidentitychef.com IF YOU SCREW UP EMBRACE IT! http://www.youtube.com/watch?v=Siovanti2u0
- 20. © theidentitychef.com CREATE INTEGRATED STRATEGIES & CAMPAIGNS • Read on http://theidentitychef.com/2010/02/09/social-media-marketing-in-lebanon-exotica-makes-a-move/
- 21. © theidentitychef.com ESTABLISH A CLEAR FLOW OF CONTENT
- 22. © theidentitychef.com BE A REAL MEMBER OF THE COMMUNITY, NOT ONLY WHEN IT’S ABOUT YOU!
- 23. © theidentitychef.com REWARD ENGAGEMENT, ENCOURAGE FEEDBACK
- 26. © theidentitychef.com THERE’S A LOT MORE TO BE LEARNED
- 27. © theidentitychef.com @sdarine facebook.com/sdarine linkedin.com/in/darine TheIdentityChef.com sdarine@mail.ru THANK YOU!