Slides from my presentation at today's TechJobsLA Job Fair and Mobilek.it event at Cross Campus in Santa Monica, CA.

1. Simulating Mobile Apps

2. Scott McDowell
User Experience Designer, Entrepreneur, Advisor
twitter: @_gotham
Designed 1st Mobile Started Mobile
Started 1st company WAP site Design / Dev Shop
’94 ’95 ’03 ’05 ’08 ’12
Designed 1st site Started UX Agency Sold UX Agency
Moved to Sunny LA

3. Today’s Agenda
Why Simulate? Simulation Workshop
1
10 15 40 55
0
Mobile Simulation Q&A Wrap Up
Tools

4. Why Simulate?
Explore ideas
Identify the navigation and overall content
Experiment with the look and feel, and visual aesthetics
Perform user testing to improve usability and user experience
Investigate possible pitfalls well in advance of development (Fail Fast)
“The benefit of it was immediately apparent when all the stakeholders
could touch and play with what seemed to be the real app.”
-Pek Pongpaet, Founder of Pinstagram

5. Techniques
Method/Tool Time Fidelity Share Test Touch
Paper Prototype Fast Low Medium Limited No
Static Wireframes Low-
Medium Low Limited No
(Visio, Omni, etc.) High
Source Code Low-
Slow Medium Yes Yes
Prototype High
Simulating / Rapid Low-
Fast High Yes Yes
Prototype High

6. Paper Prototypes

7. Wireframes

8. Coded Prototypes

9. Simulation / Prototyping Tools
Antetype Axure RP Balsamiq Blueprint codiqa
Divshot Easel.io FieldTest Fireworks Flash
FluidUI Foundation Handcraft Illustrator iMockups
InDesign InVision iRise Jetstrap Justinmind
Keynotopia mockingbird MockingBot Moqups Notism
pidoco proto.io ProtoShare Prototypes Realizer
refine.io SketchFlow Solidify UXPin Wirefy

10. Simulation / Prototyping Tools
Antetype Axure RP Balsamiq Blueprint codiqa
Divshot Easel.io FieldTest Fireworks Flash
FluidUI Foundation Handcraft Illustrator iMockups
InDesign InVision iRise Jetstrap Justinmind
Keynotopia mockingbird MockingBot Moqups Notism
pidoco proto.io ProtoShare Prototypes Realizer
refine.io SketchFlow Solidify UXPin Wirefy

11. Let’s Simulate
Something

12. Wrap Up
Ideas, Comments,
Drinks?
www.scottmcdowell.me
gotham@me.com
@_gotham