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INSTITUTIONAL & BUSINESS
MODEL INNOVATION FOR
THE TECHNOLOGISTS
Barcamp Bangalore 2010
#bcb9
Overview
Future of Work
Technology
Social Media
Technology & User Generated Content


        Image Source: http://luckyborisyeltsinisdead.wordpress.com/2007/09/06/user-generated-content/
Social Customer
Empowered & Aware of it.


        Image Source: http://www.socialmedia.biz/2010/07/26/united-breaks-guitars-social-media-tips-the-scales/
Social Media
Global Online Customer Communities


       Image Source: http://marktamis.com/2010/02/18/social-crm-and-social-business/
Social Business
More than Marketing, Advertisement, PR

       Image Source: http://www.gapingvoid.com/brain001JPEG%20B.jpg
Social
   Social Media is about technology & user generated
    content
   Social Media is also about an empowered Customer
   Social Media is also about Customer Communities
   Social Business is not only Marketing, Advertising, PR

   How can we help businesses adopt & adapt?
Mobile
More than a communication device.


       Image Source: http://www.flickr.com/photos/p1r/1696132815/in/photostream/
Cyborg Anthropology
Extension of Human body & mind

 Image Source: http://www.channels.com/episodes/show/9003484/theorycast-34-Cradlepoint-EVDO-wifi-router-3G-iPhone-anyone-
Connects Humans
Mobile Social Networking vs. Implicit Mobile Usage Networks


   Image Source: http://www.noeman.org/gsm/trash-section/76856-morange-v5-0-4-r3-msn-email-chat-rooms-more-*updated*.html
Mobile Sensors
Camera, Touch, Location, Orientation, Proximity, etc.


        Image Source: http://www.ubergizmo.com/15/archives/2008/10/heart_rate_monitor_iphone_app_video.html
Mobile Development Platforms
Asymmetry in creation & access?


  Image Source: http://blog.oxagile.com/2010/03/24/mobile-os-racing-blackberry-android-and-iphone-who-wins-and-who-loses/
Innovating for India
                      There are more mobiles in India than toilets – UN (Press Release)

Image Source: http://www.dawn.com/wps/wcm/connect/dawn-content-library/dawn/news/sci-tech/35-low-tech-low-cost-solutions-connecting-indias-farmers-ak-03
Mobile
   Mobile is not merely a communication device
   It’s a technological extension of human body & mind
       Cyborg Anthropology
   It is a platform for human connections too
     Not just mobile social networking
     Consider the existing networks among users
   Location, Orientation, Proximity & other sensors
   Development Platforms introduce asymmetry in creation
    & access

   How to take it to the grass roots?
Future is Cloudy?

There is a clear
consensus that
there is no real
consensus on what
cloud computing is.
There are no fewer
than twenty
attempts at a
definition of the
infrastructural
paradigm shift.


Image Source:
http://geekandpoke.typepad.c
om/geekandpoke/2008/07/t
he-cloud-thing.html
Cloud
Type    Description                                                     Examples
IaaS    On-demand storage or hardware services and ensures              BT, AT&T, Verizon,
        security, reliability and availability. Buy only the capacity   Tata
        as per need then scale seamlessly as business grows.            Communications
PaaS    Facilitate deployment of applications without the cost and      Amazon,
        complexity of buying hardware and software. Provide             Force.com,
        developers a platform to create rich collaborative custom       Rackspace
        apps.
SaaS    Software on Demand or through subscription or pay-as-           Salesforce.com,
        you-use mode. Provides unlimited scalability in a multi-        Oracle on
        tenant environment with numerous physical data centers.         Demand, Zoho,
                                                                        Google Apps
BPaaS   Business Processes completely outsourced without the need       TCS, Infosys, IBM,
        to manage the underlying resources. Helps companies to          Wipro
        focus on their core competencies.
Future of Work
Demographics
What defines Millennials?
How to tap Gen Y’s Energy, Innovation & ever present Search for Meaning?


                   Image Source: http://twitpic.com/s2tzr
Gen Y / Millennials
   Making a difference is important
   Want to feel they are contributing
   Want to be Innovative
   Want to be heard
   Want to know they are succeeding
   Want to express who they are through their work



     Taken from: http://msp.imirus.com//Mpowered/imirus.jsp?volume=ds10&issue=5&page=72
Digital Natives vs. Digital Migrants
Mentoring & Reverse Mentoring – Have plans for both


       Image Source: http://sites.wiki.ubc.ca/etec510/Digital_Natives_and_Immigrants
Future of Work
Globalization
Labor & Intellectual Arbitrage
Labor & Intellect can from anywhere across the globe. Trade policies, Political Scenarios,
Travel & Communications technology have changed where we work from and for whom.


 Image Source: http://www.urenio.org/2006/04/11/boeings-unprecedented-global-collaboration-effort/
Virtual Workplaces
Telepresence & Robotic Avatars and Online Collaboration tools
Innovation
Institutional
Push vs. Pull

Push Programs                                   Pull Platforms

   Demand can be                                  Demand highly
    anticipated                                     uncertain
   Top down design                                Emergent design
   Centralized Control                            Decentralized Initiative
   Procedural                                     Modular
   Efficiency Focus                               Innovation Focus
   Extrinsic rewards                              Intrinsic rewards

                Taken from: http://www.johnhagel.com/paper_pushpull.pdf
Flows, not Stocks
Right information to the right person at the right time.



       Image Source: http://www.flickr.com/photos/swamibu/2868288357/in/photostream/
Relationships, not Transactions



  Image Source: http://www.indiamike.com/photopost/showphoto.php/photo/12906/ppuser/16672
Emergence, not Planning
Forecasting model underlies the push model.


           Image Source: http://www.adafruit.com/blog/2010/02/17/emergence/
Serendipity, not Determinism
You need to allow chance encounters to happen.



      Image Source: http://blog.abondance.com/2007/09/les-trois-princes-de-serendip.html
Potential, not Product



       Image Source: http://www.modoccohealthservices.com/alcoholdrug.html
Pull Programs
   Flows, not Stocks
   Relationships, not Transactions
   Emergence, not Planning
   Serendipity, not Determinism
   Potential, not Product
Innovation
Business Model
Business Model Canvas

The Business
Model Canvas
is a strategic
management
tool, which
allows to
develop and
sketch out new
or existing
business
models. It is a
visual template
preformatted
with the nine
blocks of a
business model.



                  http://www.businessmodelgeneration.com/
Patterns
   Unbundling of Business Model
   Long Tail
   Multi Sided Platforms
   FREE as a Business Model
   Open Business Model
Thank You
Prem Kumar Aparanji
http://j.mp/prem_k | http://twitter.com/prem_k

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Institutional & business model innovation for the technologists

  • 1. INSTITUTIONAL & BUSINESS MODEL INNOVATION FOR THE TECHNOLOGISTS Barcamp Bangalore 2010 #bcb9
  • 4. Social Media Technology & User Generated Content Image Source: http://luckyborisyeltsinisdead.wordpress.com/2007/09/06/user-generated-content/
  • 5. Social Customer Empowered & Aware of it. Image Source: http://www.socialmedia.biz/2010/07/26/united-breaks-guitars-social-media-tips-the-scales/
  • 6. Social Media Global Online Customer Communities Image Source: http://marktamis.com/2010/02/18/social-crm-and-social-business/
  • 7. Social Business More than Marketing, Advertisement, PR Image Source: http://www.gapingvoid.com/brain001JPEG%20B.jpg
  • 8. Social  Social Media is about technology & user generated content  Social Media is also about an empowered Customer  Social Media is also about Customer Communities  Social Business is not only Marketing, Advertising, PR  How can we help businesses adopt & adapt?
  • 9. Mobile More than a communication device. Image Source: http://www.flickr.com/photos/p1r/1696132815/in/photostream/
  • 10. Cyborg Anthropology Extension of Human body & mind Image Source: http://www.channels.com/episodes/show/9003484/theorycast-34-Cradlepoint-EVDO-wifi-router-3G-iPhone-anyone-
  • 11. Connects Humans Mobile Social Networking vs. Implicit Mobile Usage Networks Image Source: http://www.noeman.org/gsm/trash-section/76856-morange-v5-0-4-r3-msn-email-chat-rooms-more-*updated*.html
  • 12. Mobile Sensors Camera, Touch, Location, Orientation, Proximity, etc. Image Source: http://www.ubergizmo.com/15/archives/2008/10/heart_rate_monitor_iphone_app_video.html
  • 13. Mobile Development Platforms Asymmetry in creation & access? Image Source: http://blog.oxagile.com/2010/03/24/mobile-os-racing-blackberry-android-and-iphone-who-wins-and-who-loses/
  • 14. Innovating for India There are more mobiles in India than toilets – UN (Press Release) Image Source: http://www.dawn.com/wps/wcm/connect/dawn-content-library/dawn/news/sci-tech/35-low-tech-low-cost-solutions-connecting-indias-farmers-ak-03
  • 15. Mobile  Mobile is not merely a communication device  It’s a technological extension of human body & mind  Cyborg Anthropology  It is a platform for human connections too  Not just mobile social networking  Consider the existing networks among users  Location, Orientation, Proximity & other sensors  Development Platforms introduce asymmetry in creation & access  How to take it to the grass roots?
  • 16. Future is Cloudy? There is a clear consensus that there is no real consensus on what cloud computing is. There are no fewer than twenty attempts at a definition of the infrastructural paradigm shift. Image Source: http://geekandpoke.typepad.c om/geekandpoke/2008/07/t he-cloud-thing.html
  • 17. Cloud Type Description Examples IaaS On-demand storage or hardware services and ensures BT, AT&T, Verizon, security, reliability and availability. Buy only the capacity Tata as per need then scale seamlessly as business grows. Communications PaaS Facilitate deployment of applications without the cost and Amazon, complexity of buying hardware and software. Provide Force.com, developers a platform to create rich collaborative custom Rackspace apps. SaaS Software on Demand or through subscription or pay-as- Salesforce.com, you-use mode. Provides unlimited scalability in a multi- Oracle on tenant environment with numerous physical data centers. Demand, Zoho, Google Apps BPaaS Business Processes completely outsourced without the need TCS, Infosys, IBM, to manage the underlying resources. Helps companies to Wipro focus on their core competencies.
  • 19. What defines Millennials? How to tap Gen Y’s Energy, Innovation & ever present Search for Meaning? Image Source: http://twitpic.com/s2tzr
  • 20. Gen Y / Millennials  Making a difference is important  Want to feel they are contributing  Want to be Innovative  Want to be heard  Want to know they are succeeding  Want to express who they are through their work Taken from: http://msp.imirus.com//Mpowered/imirus.jsp?volume=ds10&issue=5&page=72
  • 21. Digital Natives vs. Digital Migrants Mentoring & Reverse Mentoring – Have plans for both Image Source: http://sites.wiki.ubc.ca/etec510/Digital_Natives_and_Immigrants
  • 23. Labor & Intellectual Arbitrage Labor & Intellect can from anywhere across the globe. Trade policies, Political Scenarios, Travel & Communications technology have changed where we work from and for whom. Image Source: http://www.urenio.org/2006/04/11/boeings-unprecedented-global-collaboration-effort/
  • 24. Virtual Workplaces Telepresence & Robotic Avatars and Online Collaboration tools
  • 26. Push vs. Pull Push Programs Pull Platforms  Demand can be  Demand highly anticipated uncertain  Top down design  Emergent design  Centralized Control  Decentralized Initiative  Procedural  Modular  Efficiency Focus  Innovation Focus  Extrinsic rewards  Intrinsic rewards Taken from: http://www.johnhagel.com/paper_pushpull.pdf
  • 27. Flows, not Stocks Right information to the right person at the right time. Image Source: http://www.flickr.com/photos/swamibu/2868288357/in/photostream/
  • 28. Relationships, not Transactions Image Source: http://www.indiamike.com/photopost/showphoto.php/photo/12906/ppuser/16672
  • 29. Emergence, not Planning Forecasting model underlies the push model. Image Source: http://www.adafruit.com/blog/2010/02/17/emergence/
  • 30. Serendipity, not Determinism You need to allow chance encounters to happen. Image Source: http://blog.abondance.com/2007/09/les-trois-princes-de-serendip.html
  • 31. Potential, not Product Image Source: http://www.modoccohealthservices.com/alcoholdrug.html
  • 32. Pull Programs  Flows, not Stocks  Relationships, not Transactions  Emergence, not Planning  Serendipity, not Determinism  Potential, not Product
  • 34. Business Model Canvas The Business Model Canvas is a strategic management tool, which allows to develop and sketch out new or existing business models. It is a visual template preformatted with the nine blocks of a business model. http://www.businessmodelgeneration.com/
  • 35. Patterns  Unbundling of Business Model  Long Tail  Multi Sided Platforms  FREE as a Business Model  Open Business Model
  • 36. Thank You Prem Kumar Aparanji http://j.mp/prem_k | http://twitter.com/prem_k