Originally Presented Friday, October 9, 2009 at the TQM Network, in Fort Wayne Indiana by Scott Howard of ScLoHo Marketing Solutions

1. A Special Thanks! To Anthony Juliano who graciously allowed me to include selections from his recent social media presentations in this presentation. His contact info: anthonyj@asheragency.com

2. Hello!

3. [email_address] www.ScLoHo.net

4. [Disclaimer]

6. Newspaper Conversations

7. Radio Conversations

8. Television Conversations

9. Social media is for real and it’s changing communication—and your business

10. “ Marketers don’t understand channels where you have to talk and listen at the same time... The marketing industry’s idea of two-way communication is to put an 800 number or a web address in an ad and take orders.” --Josh Bernoff, “Why marketers have trouble with full-duplex social technology,” June 30, 2009

11. A few definitions

12. What is Social Networking? Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Interactive Dialogue User-generated

14. THIS IS A TEST

16. C. 5 billion Number of minutes per day spent on ?

17. That’s > 3 million days, EVERY DAY

19. If were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always the right answer

23. That’s 1,157 every second

25. growth rate from Jun 08 - Jun 09 D. 1928%

26. That’s a heapin’ helpin’ of useless info

28. The Decline of MySpace

29. The Big 4

30. Case Studies and Ideas

34. Vanity URL

35. Frequent updates

36. Fun, interesting content

37. Incorporates video/blog postings

38. The result

39. How Fanpages Work

40. How Fanpages Work

43. 159 Second Linked In Primer

47. Claimed their territory

48. Frequent tweets

49. “ Play with customers”

50. Exclusive/time-sensitive promos

51. The result

52. The result

53. Twitter on the web:

54. Twitter on the web:

55. Using Twitter on Seesmic:

56. Blogs

60. Photo sharing Blogs Discussion groups Niche networks Intranets and wikis RSS Feeds Social news sites Virtual worlds Social gaming

61. Photo sharing sites

64. Discussion Groups

67. Niche social networking sites

71. Five Ways Social Media is Changing Your Business

77. A Few Ways to Use Social Networking to Grow Your Business

87. Give to Get….. Build Relationships

89. Effective use of social media Better relationships Better word of mouth

90. The Revolution

91. Getting Started

98. Another way to Listen

99. Branding Yourself

100. Branding Yourself

101. Branding Yourself

102. Branding Yourself

103. [email_address] www.ScLoHo.net