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Branding Yourself Online & Social Media Movements
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Presentation slides from the Google Online Marketing Bootcamp in Burlington, VT 2007
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Branding Yourself Online & Social Media Movements
1.
Branding Yourself Online &
Social Media Movements Daniel Schutzmith
2.
Who Am I?
3.
www.graphicdefine.org
4.
5.
School of VISUAL ARTS
6.
School of VISUAL ARTS
7.
What is Online Visibility?
8.
What is Online
Visibility? The way that a person or entity is perceived via the internet.
9.
Cons of Online Visibility
10.
Cons of Online
Visibility No Filter
11.
Cons of Online
Visibility Increased Exposure
12.
Cons of Online
Visibility Mistakes are Magnified
13.
Cons of Online
Visibility Constantly Evolving
14.
Cons of Online
Visibility Pandora’s Box
15.
Pros of Online Visibility
16.
Pros of Online
Visibility Supports Marketing Efforts
17.
Pros of Online
Visibility Increases Market Share
18.
Pros of Online
Visibility Attracts Talent
19.
Pros of Online
Visibility Connects with Customers
20.
Pros of Online
Visibility Builds Relationships
21.
Pros of Online
Visibility Overall, Generates New Business
22.
Building a Personality
23.
Building a Personality 1.
Define
24.
Building a Personality 1.
Define 2. Design
25.
Building a Personality 1.
Define 2. Design 3. Develop
26.
Building a Personality 1.
Define 2. Design 3. Develop 4. Deploy
27.
Building a Personality
Worksheet: Building a Personality
28.
Implementing the Personality
29.
Implementing the Personality
Identifiable Icon / Logo
30.
DanielSchutzsmith Developer/Designer Extraordinaire
31.
32.
33.
Implementing the Personality
Mantra
34.
“Helping creatives understand
the fundamentals of business”
35.
“Develop socially- conscious
websites, products and services that improve the world”
36.
Implementing the Personality
Collateral
37.
Implementing the Personality
Collateral
38.
Implementing the Personality
39.
Implementing the Personality
Collateral
40.
Implementing the Personality
Collateral
41.
Implementing the Personality
Blog
42.
Implementing the Personality
Blog
43.
Implementing the Personality
Social Network Profiles
44.
Implementing the Personality
Social Network Profiles
45.
Implementing the Personality
Social Network Profiles
46.
Implementing the Personality
Email
47.
Email
48.
Implementing the Personality
Forums
49.
Implementing the Personality
Forums
50.
Implementing the Personality
E-zine
51.
Implementing the Personality
E-zine
52.
Implementing the Personality
Personal Sites
53.
Implementing the Personality
Personal Sites
54.
Implementing the Personality
Comments
55.
Implementing the Personality
Comments
56.
Implementing the Personality
Twitter
57.
Implementing the Personality
Twitter
58.
Most Importantly... HAVE
FUN!
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