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Kürzlich hochgeladen (20)
K5
- 2. 1.
2.
3.
4.
Copyright © 2007 Overture K.K. All Rights Reserved.
- 6. CPM
web1.0
Cost Per Mille)
CPC
web2.0
Cost Per Click)
Copyright © 2007 Overture K.K. All Rights Reserved.
- 7. 1.
2.
3.
4.
Copyright © 2007 Overture K.K. All Rights Reserved.
- 8. /
API
*: 2 CM
OA
Copyright © 2007 Overture K.K. All Rights Reserved.
- 9. SEM :
Copyright © 2007 Overture K.K. All Rights Reserved.
- 10. /
… and/or
Visual / Text CPC/CPM
Copyright © 2007 Overture K.K. All Rights Reserved.
- 11. API
….
Copyright © 2007 Overture K.K. All Rights Reserved.
- 12. web
web
CM
SEO
( : Toyota TOYOTA…)
Copyright © 2007 Overture K.K. All Rights Reserved.
- 13. 1.
2.
3.
4.
Copyright © 2007 Overture K.K. All Rights Reserved.
- 14. CPM
CPC
SEM / SEO
CPM
CPC
CPA
Copyright © 2007 Overture K.K. All Rights Reserved.
- 15. CPA
Cost Per Acquisition
Conversion
web
web ERP/CRM
Impression Impression
Web Web
Click Click
Browser Browser
Lead
Prospect
Prospect
Conversion Deal
Copyright © 2007 Overture K.K. All Rights Reserved.
- 16. USER
USER USER
/
API
PROSPECT
Event
Sign- Event
Offer
Type 1
Up Event
Q&A Event
Purchase Type 4
Event
web
CONVERSION
/DEAL
Copyright © 2007 Overture K.K. All Rights Reserved.
- 17. 2.4
A A
: 2007
Copyright © 2007 Overture K.K. All Rights Reserved.
- 18. : 2007
Copyright © 2007 Overture K.K. All Rights Reserved.
- 19. Web
)…
Copyright © 2007 Overture K.K. All Rights Reserved.
- 20. … ComScore/ Yahoo
41
6
1
6
90
http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html
http://www.comscore.com/press/release.asp?press=1547
Copyright © 2007 Overture K.K. All Rights Reserved.
- 21. 1.
2.
3.
4.
Copyright © 2007 Overture K.K. All Rights Reserved.
- 22. HP / EC
Blog / SNS
Internet
Copyright © 2007 Overture K.K. All Rights Reserved.
- 23. Web
TB
TV
web
DM
Copyright © 2007 Overture K.K. All Rights Reserved.
- 26. •
•
• API
• •
• •
Copyright © 2007 Overture K.K. All Rights Reserved.