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TH Schee

Web 2.0 Expo Tokyo http://www.cmptech.jp/web2expo/

Technology

1.

2.

3.

4.

Copyright © 2007 Overture K.K. All Rights Reserved.

Copyright © 2007 Overture K.K. All Rights Reserved.

2007

Copyright © 2007 Overture K.K. All Rights Reserved.

CPM
web1.0
Cost Per Mille)

CPC
web2.0
Cost Per Click)

Copyright © 2007 Overture K.K. All Rights Reserved.

/
API

*: 2 CM
OA

Copyright © 2007 Overture K.K. All Rights Reserved.

SEM :

Copyright © 2007 Overture K.K. All Rights Reserved.

/

… and/or

Visual / Text CPC/CPM

Copyright © 2007 Overture K.K. All Rights Reserved.

API

….

Copyright © 2007 Overture K.K. All Rights Reserved.

web

web
CM

SEO
( : Toyota TOYOTA…)

Copyright © 2007 Overture K.K. All Rights Reserved.

CPM
CPC

SEM / SEO
CPM

CPC
CPA

Copyright © 2007 Overture K.K. All Rights Reserved.

CPA

Cost Per Acquisition

Conversion
web
web ERP/CRM
Impression Impression
Web Web
Click Click

Browser Browser

Lead
Prospect

Prospect

Conversion Deal
Copyright © 2007 Overture K.K. All Rights Reserved.

USER
USER USER
/

API

PROSPECT

Event
Sign- Event
Offer
Type 1
Up Event
Q&A Event
Purchase Type 4
Event
web
CONVERSION
/DEAL

Copyright © 2007 Overture K.K. All Rights Reserved.

2.4

A A

: 2007
Copyright © 2007 Overture K.K. All Rights Reserved.

Web

)…

Copyright © 2007 Overture K.K. All Rights Reserved.

… ComScore/ Yahoo

41

6
1
6
90

http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html
http://www.comscore.com/press/release.asp?press=1547

Copyright © 2007 Overture K.K. All Rights Reserved.

HP / EC

Blog / SNS

Internet

Copyright © 2007 Overture K.K. All Rights Reserved.

Web

TB
TV

web

DM

Copyright © 2007 Overture K.K. All Rights Reserved.

API

Closed Loop Marketing

Copyright © 2007 Overture K.K. All Rights Reserved.

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1. 2007 11 16

15. CPA Cost Per Acquisition Conversion web web ERP/CRM Impression Impression Web Web Click Click Browser Browser Lead Prospect Prospect Conversion Deal Copyright © 2007 Overture K.K. All Rights Reserved.

20. … ComScore/ Yahoo 41 6 1 6 90 http://internet.watch.impress.co.jp/cda/news/2007/07/31/16496.html http://www.comscore.com/press/release.asp?press=1547 Copyright © 2007 Overture K.K. All Rights Reserved.

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