SCALEit Ignite Spring 2013

Monday
June 3rd
Tuesday
June 4th
Wednesday
June 5th
Wednesday
June 5th
Wednesday
June 5th
Thursday
June 6th
Friday
June 7th
Intro / get started! Networking Use the EcosystemUse the EcosystemUse the Ecosystem Hustling in SV Setup in SV!
Breakfast and Welcome
L
A
U
N
C
H
S
V
launchsiliconvalley.org @
Microsoft
VC pitching @ Sandhill Rd.VC pitching @ Sandhill Rd.VC pitching @ Sandhill Rd.
Getting to WOW
w. Bill Reichert, Garage
Ventures
Panel: Strategic
PartnershipsTop 10 mistakes, short
building, price your startup, w.
Bill Joos
L
A
U
N
C
H
S
V
Microsoft
VC pitching @ Sandhill Rd.VC pitching @ Sandhill Rd.VC pitching @ Sandhill Rd.
Getting to WOW
Ventures
Panel: Strategic
PartnershipsTop 10 mistakes, short
building, price your startup, w.
Bill Joos
L
A
U
N
C
H
S
V
Microsoft
IT
Pitch Session
w. Shomit
Ghoose,
Onset
venture
IT
Pitch Session
w. Shomit
Ghoose,
Onset
venture
Cleantech
Pitch Session
w. Ken
Pearlman,
Oceanshore
Venture
Getting to WOW
Ventures
Panel: Strategic
Partnerships
Lunch Eat & greet each other
L
A
U
N
C
H
S
V
Microsoft
Network lunch w. 5 danish
SV entrepreneurs
SV entrepreneurs
SV entrepreneurs
Lunch Session: Recruiting in
the Valley
w. Fadi Bishara, Blackbox
Google HQ
Company Visit
Setting up business in SV
w. Tom Pai, Ravix Group
L
A
U
N
C
H
S
V
Microsoft
How to grab the attention of
the press w. Hermione Way,
The Next Web
The Next Web
The Next Web
Lunch Session: Recruiting in
the Valley
w. Fadi Bishara, Blackbox
Google HQ
Company Visit
Setting up business in SV
w. Tom Pai, Ravix Group
L
A
U
N
C
H
S
V
Microsoft
The Next Web
The Next Web
The Next Web
2nd Session - pitch perfect!
w. Bill Joos
SURPRISE EVENT
Do it well - and make it BIG!
@ Secret location, w. secret
guest
Funding & SV equity structure
w. Brad Gersich, DLA Piper
L
A
U
N
C
H
S
V
Microsoft
IT: Visit
Tradeshift, SF
Cleantech:
Visit
Autodesk, SF
Cleantech:
Visit
Autodesk, SF
SV Nordic Pitch Event:
At Rocketspace you will pitch
to +100 people.
Free time
Plan meetings for this time
or enjoy San Francisco
Evening
Pre-event networking
Launch Silicon Valley
Individual feedback sessions
w. 10 extraordinary advisors
Meet the locals @ Stambord
in Palo Alto / San Francisco
SV Nordic Pitch Event:
At Rocketspace you will pitch
to +100 people.
Free time
Plan meetings for this time
or enjoy San Francisco
SCALEit program, spring 2013

PROGRAM for
SCALEit Ignite
June 3 – June 7, 2013

Program SCALEit Spring 2013 Page 2 May 30, 2013
Welcome to SCALEit! ............................................................. 4

SCALEit CONTACT INFO:...................................................... 5

PROGRAM FOR SCALEit Ignite June 2013 .............................. 6

Monday, June 3, 2013 ......................................................... 6

Tuesday, June 4, 2013 ........................................................ 7

Wednesday, June 5, 2013 ................................................... 7

Thursday, June 6, 2013....................................................... 9

Friday, June 7, 2013 ......................................................... 10

Bios and briefing on visits and meetings ............................. 11

Monday June 3, 2013........................................................... 11

Pitch workshop ................................................................. 11

Bill
Joos,
Founder
of
Go
To
Market
Consulting
.............................................................
11

Doing business in the US and Silicon Valley ...................... 11

Tom
Pai,
Principal
at
Ravixgroup
.......................................................................................
11

Brad
Gersich,
Partner
DLA
Piper
........................................................................................
12

Pre-event Launch Silicon Valley ........................................ 13

Tuesday, June 4, 2013......................................................... 14

Launch Silicon Valley ........................................................ 14

Evening: Feedback Session with advisors ......................... 16

Patrina
Mack,
Partner,
Managing
Partner
of
Vision
&
Execution
.........................
16

Brian
Mellea,
Strategy,
Marketing
and
Business
Development
............................
17

John
Baer,
Senior
Executive,
Threshold
Ventures
......................................................
17

Mike
Loftus,
Mobile
Product
and
Marketing
Leadership
.........................................
18

Sunil
Maulik,
VP,
Business
Development,
Designit
USA
...........................................
18

Michelle
Messina,
CEO,
Explora
International
LLC
.....................................................
19

Ursula
Oesterle,
VP
of
Innovations
at
Swisscom
.........................................................
20

Henrik
Skov
Laursen,
Director,
Grundfos
Silicon
Valley
..........................................
20

Susie
Faries,
CEO
of
SciMed
Partners
...............................................................................
21

Wednesday, June 5, 2013.................................................... 22

Feedback Session at ICDK for CLEANTECH companies....... 22

Ken
Pearlman,
Partner
&
Managing
Director,
Oceanshore
Ventures
.................
22

Feedback Session on Sand Hill Rd. for IT companies......... 23

Shomit
Ghose,
Partner
ONSET
Ventures
.........................................................................
23

Networking lunch with successful entrepreneurs.............. 24

Martin
Frid
Nielsen,
CEO,
SoonR
........................................................................................
24

Henrik
Rosendahl,
Senior
VP
of
Cloud
Solutions,
Quantum
Corporations
......
25

Eric
Lagier,
CEO
and
co-‐founder,
Memolane
.................................................................
26

Bjarne
Christensen,
Founder
and
Developer,
TightDB
.............................................
26

Stefan
Andreasen,
Founder
and
CTO,
Kapow
Software
...........................................
26

Søren
Louis
Pedersen,
Director
Strategic
Sale,
LitePoint
........................................
27

PR session – how to promote your startup........................ 27

Hermione
Way,
Tech
Journalist,
entrepreneur,
The
Next
Web
.............................
27

San Francisco: Company visit............................................ 29

Autodesk
.......................................................................................................................................
29

Susan
Gladwin,
Senior
Global
Program
Manager,
Autodesk
..................................
30

Tradeshift
.....................................................................................................................................
30

Mikkel
Hippe
Brun,
Chief
Strategy
Officer,
Tradeshift
..............................................
31

Stambord in San Francisco................................................ 31

Thursday, June 6, 2013 ....................................................... 32

Workshop: Getting to Wow ............................................... 32

Bill
Reichert,
Garage
Ventures
.............................................................................................
32

Lunch Session: Recruiting in the Valley............................. 33

Fadi
Bishara,
Founder
of
BlackBox
....................................................................................
33

Pitch Event: Nordic Startups invading Silicon Valley ......... 34

Friday, June 7, 2013 ............................................................ 36

Panel: Strategic Partnerships............................................ 36

Dr.
Cyril
Vancura,
Investment
Director,
Robert
Bosch
Venture
Capital
............
36

Martin
Manniche,
Co-‐founder
and
CTO,
GreenWave
Reality
.................................
36

Henrik
Skov
Laursen,
Director
at
Grundfos
Silicon
Valley
......................................
37

Visit and tour of Google Campus ....................................... 38

Christian
Stefansen,
Product
Manager,
Google
............................................................
38

Morten
Lundsby
Jensen,
Online
Help
Manager,
Google
...........................................
38

Welcome to SCALEit!
We are very excited to have you on board our SCALEit Ignite event,
and cannot wait to introduce you to Silicon Valley. We have a really
strong line-up of people, ready for you to learn from and connect
with.
At the startup scene in Denmark, many good ideas see daylight
every year, but in our eyes way too few make it big; with SCALEit
this is what we want to change. We accepted you being among the
most promising Danish tech start-ups and invited you to Silicon
Valley, to discover how to compete among the best and overcome
the challenges you face. The week will expose you to the ecosystem
of the Valley and help fine-tune ideas, pitches, business plans and
future ambitions.
We are very proud to present you of our strong line-up of investors,
advisors, lawyers, successful American and Danish entrepreneurs
and tech-giants. Thank you all for taking your time to be part of
SCALEit.
Enclosed you will find the full program for the week including
addresses and contact info.
We look forward to SCALing it with you!
Kind regards,
Frederik, Alex, Søren and Lene
Team SCALEit
Innovation Centre Denmark

SCALEit CONTACT INFO:
For info on SCALEit please visit scaleit.us
You are always welcome to contact us:
Lene Sjørslev Schulze
Mobile: 415 812 6646
Email: lsa@innovationcenterdenmark.com
Søren Therkelsen
Mobile: 415 702 8935
Email: soren@yggdrasil.me
Alex Portilla
Mobile: 347 331 3209
email: alp@innovationcenterdenmark.com
Frederik Jonsbak Rohde
Mobile: 415 341 5380
email: inn@innovationcenterdenmark.com
Innovation Center Denmark & Yggdrasil.me
Innovation Center Denmark is a tangible result of Denmark's
globalization strategy with the objective to turn Denmark into a
leading knowledge-based economy by 2015. This ambitious
objective calls for innovative new approaches to position Denmark in
the global value chain. For that reason, we are creating innovative
hubs in global hot spots, Silicon Valley being one of them.
Innovation Center Denmark connects researchers, companies and
ideas between Denmark and the US in high-tech areas; CleanTech,
Information & Communications Tech and Life Sciences.
Yggdrasil.me is Søren’s consultancy firm. He organizes programs,
advice start-ups, facilitate workshops, donate mentor time to
university programs and teach entrepreneurship to students.

PROGRAM FOR SCALEit Ignite June 2013
Monday, June 3, 2013
9.00 AM Breakfast and Welcome to Silicon
Valley
DLA Piper
2000 University Ave,
East Palo Alto,
CA 94303
Estimated transport
time from ICDK: 20
min
10.00 AM
Pitch session 1 – Bill Joos: Top 10
mistakes, Short building.
Evaluation.
DLA Piper
1.30 PM Lunch
DLA Piper
2.00 PM
Doing/Setting up business in
Silicon Valley / Tom Pai, Ravix
Group
DLA Piper
3.00 PM
-
4.00 PM
Funding and Law (Valuation, term
sheets, funding) / Brad Gersich,
DLA Piper
DLA Piper
6:00 PM Reception: Pre-event Launch
Silicon Valley
Cooley LLP
3175 Hanover Street,
Palo Alto, CA 94304
8.00 PM End of day

Tuesday, June 4, 2013
Wednesday, June 5, 2013
9.00 AM
-
11.00 AM
Cleantech Pitch Session with Ken
Perlman, Oceanshore Ventures
Innovation Centre
Denmark
200 Page Mill Road
Suite 100
Palo Alto, CA
9.30 AM
-
11.30 AM
IT Pitch Session with Shomit
Ghoose, Onset Venture
Onset Ventures
2490 Sand Hill Road
Menlo Park, CA 94025
Estimated transport time
8.00 AM Launch Silicon Valley Conference
Microsoft
1065 La Avenida St
Building 1
Mountain View
California 94043
Estimated transport time
from ICDK: 20 minutes
5.30 PM Transport to ICDK
Estimated transport
time: 30 minutes
6.00 PM Pitching & Feedback Session with
ICDK Advisors
Innovation Centre
Denmark
200 Page Mill Road
Suite 100
Palo Alto, CA
8.30 PM End of Day

from ICDK: 30 minutes
12.00 PM
-
1.30 PM
Network Lunch with successful
Danish entrepreneurs -Stefan
Andreasen, Eric Lagier, Henrik
Rosendahl, Martin Frid-Nielsen,
Søren Louis Pedersen and Bjarne
Christensen)
Three Seasons
518 Bryant Street
Palo Alto, CA 94301
2.30 PM
Start-ups: How to grab the
attention of the press with
Hermione Way
The Villa
379 Collingwood Street
San Francisco, CA 94114
4.00 PM Company Visit: Autodesk or
Tradeshift
Autodesk Gallery at
One Market
1 Market Street, Ste 200
Tradeshift
500 Third Street
Suite 210
6.00 PM Stambord in San Francisco
YouNoodle
330 Townsend St #1
8.00 PM End of day

Thursday, June 6, 2013
10.30 AM
Bill Reichert: Getting to WOW - How
to distil the essence of your value
proposition into something clear,
credible, and compelling
Blackbox Mansion
19 Selby Lane
Atherton, CA 94027
Estimated transport
time from ICDK: 30
Minutes
12.00 PM Lunch Session with Fadi Bishara:
Recruiting in the Valley
Blackbox Mansion
2.00 PM
-
4.30 PM
Bill Joos 2nd
Session:
Pitch Rehearsal
BlackBox Mansion
4.30 PM Transport to San Francisco
Estimated transport
time: 1 hour and 15
minutes
6.00 PM
Silicon Valley Nordic Pitch Event:
Nordic Start-ups invading Silicon
Valley
Rocket-Space
181 Fremont St
San Francisco,
CA 94105

Friday, June 7, 2013
9.00 AM Panel: Strategic Partnerships
Innovation Centre
Denmark
200 Page Mill Road
Suite 100
Palo Alto, CA
11.30 AM Company Visit at Google
Google
1900 Charleston Road
Mountain View
CA 94043
Estimated transport
time from ICDK: 20
Minutes (Parking
difficult)
13.00 PM Lunch/Wrap-up
TBD
14.00 PM End of program

Bios and briefing on visits and meetings
Monday June 3, 2013
Pitch workshop
Bill Joos, Founder of Go To Market Consulting
Bill Joos is the founder and managing director of Go To
Market Consulting, a consulting firm dedicated to
accelerating sales and market development. Bill served
as Vice President of Entrepreneur Development at
Garage Technology Ventures since its founding in 1997.
He has held sales and marketing positions with a
variety of companies, including IBM and Apple
Computer. Bill is perhaps best known as a "Pitch Doctor" and has
assisted hundreds of entrepreneurs with refining and focusing their
positioning and presentations. Bill earned a B.S. from Jamestown
College and pursued graduate studies at Pepperdine University.
Doing business in the US and Silicon Valley
Tom Pai, Principal at Ravixgroup
Tom serves as a consulting CFO with Ravix Group. He
has over 20 years of financial and operations experience
in technology, media, and consumer products
companies ranging in size from start-up to Fortune 100
global enterprises. Tom's expertise includes strategic
and operational planning, venture capital financing,
mergers and acquisitions, corporate restructuring and
Chapter 11 reorganization. Prior to joining Ravix, Tom was the CFO
and COO for several venture backed companies in online media,
publishing and high technology. He was also the co-founder and
principal in DART Partners, an investment firm specializing in
underperforming mid-sized companies, and was a senior associate
with Bank of America's venture capital group. Tom has an M.B.A.
from Carnegie Mellon University and a degree in Computer
Engineering from University of California, Santa Barbara.

Brad Gersich, Partner DLA Piper
Brad Gersich represents both emerging and
sophisticated private companies in foundational
matters, equity and debt financings, as well as
strategic transactions and other business
combinations.
Based in DLA Piper's Silicon Valley and San Francisco
offices, Mr Gersich serves as general outside counsel
to several leading technology companies, and offers clients practical
legal counsel with respect to the day-to-day challenges facing
today's fast-moving businesses. When a company client becomes
the target of an acquisition or pursues an initial public offering of
securities, Mr. Gersich will lead the legal teams that close the sale of
the business or navigate the complexities of the IPO process.
Mr Gersich also assists both prominent US venture capital firms and
angel investors, as well as non-US venture capital firms and family
offices evaluate, structure and complete investments in promising
early stage companies. Furthermore, Mr. Gersich helps later stage
companies, including those based outside of the United States, to
acquire valuable technologies and businesses to accelerate growth of
revenue and market share.
Combining extensive experience with employment and human
resources matters with an understanding of equity compensation
plans, Mr Gersich often represents senior executives of notable
private and public companies in the negotiation of executive
employment, retention and/or separation agreements.
Finally, Mr Gersich has considerable experience in navigating the
practical and legal considerations associated with sales of capital
stock of privately held companies and has successfully guided sellers
in achieving liquidity through these types of transactions.
DLA Piper
DLA Piper's roots in Silicon Valley date back to the 1960s, when a
handful of lawyers came together to found Ware & Freidenrich in
Silicon Valley. Today, we reach out from Northern California to the

nation and world to harness the resources of a global, integrated
platform for our clients, whether small start-ups seeking a first
foothold overseas or large multinational corporations spreading
across continents.
With extensive experience in technology, clean tech, life sciences,
retail, infrastructure and other areas, our Silicon Valley lawyers
advise corporations as well as financial institutions and venture
capitalists on general corporate matters and transactions such as
mergers and acquisitions, public offerings of debt and equity, private
equity, venture capital, intellectual property licensing and product
distribution, and domestic and international employee benefits and
equity compensation.
Pre-event Launch Silicon Valley
Now in its 9th year, Launch: Silicon Valley
2013 is firmly established as the premier
product launch platform for start-ups from the
San Francisco Bay area, and around the
world. The event, co-presented by SVForum,
Garage Technology Ventures and Microsoft,
provides the next generation of emerging technology companies with
the opportunity to pitch their products to, and network with, an
audience of Silicon Valley’s top VCs, Angels, corporate business
development executives, prospective customers and partners,
bloggers and media.

Launch Silicon Valley
Silicon Valley 2013, co-presented by SVForum,
Garage Technology Ventures and Microsoft,
provides an effective and cost efficient platform for
the next generation of emerging CleanTech/Energy
Innovation, HealthIT/Life Science, Mobile, Internet, Robotics, 3D
Printing, Media and Technology companies to launch their products
to the world, in front of an audience of Silicon Valley’s top VCs,
Angels, corporate business development executives, prospective
customers and partners, bloggers and media. Up to 30 of the most
interesting companies will be invited to leverage Launch: Silicon
Valley 2013 as the springboard to launch their product or service,
and to network with the audience of Silicon Valley’s top movers and
shakers at the Pre-L:SV Event Party on the evening of June 3, as
well as at the event itself on June 4.
Program
Monday, June 3, 2013
06:00pm Pre-Event Party at a prestigious location in Palo
Alto for Presenting Company Executives,
Registered Audience Members, Bloggers, Press,
Sponsors, Advisory Board and invited guests.
7:30am Registration and Buffet Breakfast
8:30am Opening Remarks
8:40am Opening Keynote: Ray Kurzweil, author, inventor,
futurist, Director of Engineering at Google, on
"Innovations in Innovation"
9:45am Networking Break

10:15am Uncommon Wisdom: Guy Kawasaki shares his
insider knowledge of where the common wisdom
can get you in trouble and what entrepreneurs
should do if they want to build companies that are
insanely great.
11:10am The Future of Venture Investing: Ryan Caldbeck of
CircleUp, Deborah Magid of IBM Venture Capital,
Bill Reichert of Garage Technology Ventures, John
Gardener of Nokia Growth Partners, and Greg
Sands of Costanoa Ventures, moderated by Peter
Delevitt, startup & venture capital journalist for the
San Jose Mercury News
11:50am Lunch + Accenture Technology Vision 2013: "Every
Business is a Digital Business" presented by Kelly
Dempski, Managing Director - Accenture
Technology Labs.
12:40pm Fireside Chat with the founders of Launch: Silicon
Valley alumni HearPlanet, Intelen, Kiverdi,
Nexgate, moderated by Arturo Duran, Chief
Innovation Officer of Digital First Media
01:15pm Session 1 Next Gen Internet 1 & Session 2 Life
Sciences, in parallel + Accenture Technology Vision
in the Exec Briefing Room
2:15pm Networking Break
2:30pm Session 3 Next Gen Internet 2 & Session 4 Clean
Tech, in parallel
3:30pm Networking Break
3:45pm Session 5 Mobile & Session 6 Technology, in
parallel

4:45pm Closing Keynote – Dr Mike North, presenter
Discovery Channel “Prototype This!” & founder
Reallocate.org
5:15pm Session Winners Announcement
Evening: Feedback Session with advisors
Patrina Mack, Partner, Managing Partner of Vision &
Execution
Patrina Mack, Managing Partner of Vision & Execution,
consults with established and emerging technology
companies in the U.S., Europe, Russia and Israel. Ms.
Mack works with clients to optimize their product and
business strategy to enhance customer adoption and
market penetration. She has more than 25 years
experience in business-to-consumer and business-to-
business product, marketing and operational strategy and
implementation. Her industry expertise spans the Internet,
cleantech, telecom, software, financial services, and consumer
products.
Ms. Mack is a member of the Advisory Board for Innovation Center
Denmark-Silicon Valley. She also serves as an Advisor
to TechCoire and previously served as Western Regional Director for
the Product Development and Management Association, and as
Sustainability Mentor to CA Cleantech Open. She is a certified New
Product Development Professional through the PDMA. In addition to
her consulting practice she leads workshops and teaches courses in
the areas of Green NPD: Design for the Environment, Leveraging
Social Media for New Product Development, and Developing Products
Customers Want to Buy.
Prior to founding her consulting practice in 1999, Ms. Mack was
responsible for the global launch of NetGravity's SaaS solution.
NetGravity, one of Forbes' ASAP Dynamic 100 Companies,
introduced the first ad serving software. At her previous company,

AirTouch, she was responsible for assessing and developing market
opportunities for PCS wireless, international licenses and new
services. Ms. Mack started her career consulting with Urban Wallace
& Associates serving the consumer products and financial services
industries.
Brian Mellea, Strategy, Marketing and Business Development
Brian has 20 years of consumer products and online
services product management, channel marketing and
business development. At Apple, he led worldwide
partner marketing for a $4B product line and then
went on to manage all marketing for an $800M
vertical market. He helped launch Apple's products into the retail
electronics channel. He has marketed and sold online services to
consumers with carriers. Brian ran a $125M ecommerce site selling
direct to consumers. Brian has a BS in Engineering from Worcester
Polytechnic Institute, an MS from MIT and an MBA from the Harvard
Business School.
John Baer, Senior Executive, Threshold Ventures
Jon Baer of Threshold Ventures is a senior executive
who brings a unique perspective to the world of
startups. He has been both a venture capitalist as
well as the founder and CEO of two venture backed
companies, eBoomerang, an enterprise software
company which was sold in 2006 and Artificial
Muscle, Inc., a spinout from Stanford Research Institute (SRI). As a
principal and founder of Threshold Ventures, Jon works with
companies around the world, serving as an advisor/mentor, working
on specific projects and when appropriate, taking on interim
operating roles. He has worked with a wide range of software,
telephony, hardware and services businesses. Earlier in his career
Jon was a General Partner at Oscco Ventures, a Sand Hill Road
early-stage venture capital firm which was one of the pioneering
firms in Silicon Valley. He has invested in a range of companies
including Landec, Peerless Systems, and Coinstar.

Mike Loftus, Mobile Product and Marketing Leadership
Mobile Product and Marketing Leadership
* Refining company vision, positioning to create and
modify product and business plans in order achieve
company objectives
* Working closely with key partners and customers to achieve
revenue and strategic goals
* Inspire and motivate teams to meet and exceed product goals and
delivery deadlines
* Building the teams and managing business growth from 2 to 300
people
* Create and implement the Product Roadmap and the Go-To-Market
strategy
Developed several industry-first products including in-stream video
Ad's based on local content (AdStream), SMS delivery of Ads based
on requested search (Broadcaster Media), Press-Thru© VoiceSearch
at (inFreeDA), PC in a PC virtualization (Connectix).
Specialties: Mobile Product and Marketing focused Achievement-
oriented senior executive, with broad, proven experience leading
technology-driven companies to the next level. Skilled at taking
leading-edge ideas from concept to market acceptance on a global
basis in accelerated time frames. Fortune 500 product innovator with
success in business management, business development, finance,
operations, capital sourcing, negotiations, acquisitions, mergers &
liquidations.
Sunil Maulik, VP, Business Development, Designit USA
Sunil Maulik has over twenty years of sales and
business development experience in Silicon Valley. He
has co-founded three companies (PeoplePower, an
energy analytics company, 500Friends, a social e-
commerce analytics company, and GeneEd, a provider

of healthcare e-learning). In addition, he has held senior sales and
management positions at Pangea Systems, Tripos, Hoffmann-La
Roche, Oxford Molecular and IntelliGenetics.
Sunil’s research on mathematical methods for 3-D image
reconstruction was published on the cover of the journal Nature. His
book “Molecular Biotechnology” (J. Wiley & Sons) sold over 4000
copies and has been used in four university courses. He holds
patents in gene pattern-matching, e-learning and e-mail analytics.
He was winner (in conjunction with John Teeter and Gene Wang) of
a $1.45MM SBIR grant from the DoE (2009), and with Banny
Banerjee of the Stanford D-School, a GE “Ecomagination” award
(2010).
Michelle Messina, CEO, Explora International LLC
Michelle Messina has worked with start-ups from more
than 30 countries, and government-sponsored
business acceleration and competitiveness programs
around the world.
Michelle is co-founder of the French Business &
Innovation Accelerator (FBIA), and an advisor SAGE
(Students for the Advancement of Global Entrepreneurship). Michelle
is also part of the U.S. Department of State program Pathways to
Prosperity in the Americas for Women Entrepreneurs focused on
economic empowerment and public-private partnerships for SME
growth.
Alexander Zago, VP of Global Business Development - Asia
and Emerging Markets at Pinnacle Engines.
Alessandro Zago has more than 10 years of
international and operational experience ranging
from clean technology start-ups to venture
capital to large corporations. Prior to Pinnacle, he
oversaw corporate development for APTwater,
Inc., a Kleiner-backed water company
commercializing advanced water treatment
processes for water reuse.

He also served as Director of Venture Technology at Siemens’
Technology-to-Business Center and led its investments in early-
stage, clean-tech start-ups. He served in various positions at The
BMW Group, including Innovation Manager at the BMW International
Purchasing Department. Alessandro holds an executive MBA from
INSEAD and a Ph.D in Mechanical Engineering from Stanford
University.
Ursula Oesterle, VP of Innovations at Swisscom
Since 2003, Ursula has been managing Swisscom’s
open innovation and scouting activities out of
Silicon Valley. She was based in Singapore from
2007- 2009 to build up the Asia Pacific network.
Prior to Swisscom she worked in a start-up in
semiconductor lasers in Switzerland and was
Program Manager of a Swiss National Science Program spinning
technology out from academia. She holds a PhD in physics from
EPFL and has a business degree from IMD in Lausanne.
Henrik Skov Laursen, Director, Grundfos Silicon Valley
Henrik Skov Laursen is managing Grundfos’ cleantech
office located in Palo Alto, California. Through Palo
Alto Grundfos work with research, academic
institutions and start-up companies to be the catalyst
in creating new sustainable business and product
solutions within water technologies and building
efficiency. Henrik Skov Laursen has lead many new business
creation activities in Grundfos one of which has been the
establishment of Grundfos’ Water Technology Center in Fresno, CA
Prior Mr. Laursen worked as Business Director for the industrial
markets in North America and before that as Global Product
Business Manager for Grundfos' new line of Digital Dosing pumps.
Mr. Laursen is the chairman of the BlueTechValley.org water hub
initiative in California and board member in one of Grundfos’
strategic investments in Silicon Valley.

Susie Faries, CEO of SciMed Partners
Susie Faries is CEO of SciMed Partners. SciMed, headquartered in
the Bay Area, helps established companies, potential investors, and
entrepreneurs assess markets, technologies, and intellectual
property in the scientific and medical arenas. SciMed focuses on
medical devices, medicine, biotechnology, pharmaceuticals, and
emerging technologies. Susie Faries has held senior executive level
positions with major US corporations including Vice President of
Marketing for American Medical Response, the largest provider of
emergency medical services in the US ($1 billion in revenue) and
Vice President of Marketing for American Medical Pathways, the
technology subsidiary of American Medical Response. She has
worked in large and start-up environments in medical devices and
health care technologies. She is the former CEO of SMS Healthcare,
headquartered first in Virginia then Denver, with offices in North
Carolina and West Virginia. She comes from a family of
entrepreneurs that has an 89-year track record of successful
business operations.

Wednesday, June 5, 2013
Feedback Session at ICDK for CLEANTECH companies
Ken Pearlman, Partner & Managing Director, Oceanshore
Ventures
Ken Pearlman's 30 years of experience includes
research and investments in materials, chemicals,
electronics and technology industries. Prior to co-
founding Oceanshore, he managed private equity
investment activities for Firsthand Capital, where he
focused on early stage deals in semiconductors and
green technology. Before that, Ken was with CIBC
World Markets, where he was Executive Director of Semiconductor
Research. While at CIBC, he achieved the distinction of becoming
one of the Wall Street Journal's All-Star Analysts in 1999 and 2000.
Prior to joining CIBC, Ken's semiconductor research experience
included tenures at Dean Witter Reynolds, Inc.; Robertson, Stephens
& Company; and Dataquest. Ken's technology industry experience
includes eight years in engineering positions at Raychem
Corporation, 3M Company, and Exxon Office Systems. He holds two
patents.
Ken has a bachelor's degree in biology from the University of
California at Riverside and a master's degree in business
administration from Santa Clara University, and is a Chartered
Financial Analyst. He currently serves on the boards of Crystal Solar,
EnerVault and Lumiette, and works with the team evaluating new
technologies and developing industry relations. Previously, he led
early rounds and sat on the boards of Confluence Solar, Global
Locate, Silicon Genesis, Solaicx, and SoloPower.
Oceanshore Ventures
Oceanshore Ventures helps private companies get the early stage
operating capital and access to world-class, international networks of
suppliers, technologists and business leaders that they need to
develop successfully. We are committed to making investments in

early stage companies that develop breakthrough advanced
materials-based technologies in renewable energy, energy storage,
and energy efficiencies, and that hold the promise of delivering
highly competitive solutions to the global market.
Our mission is to be the preferred investor in privately held
technology companies that are able to radically transform the way
the world uses and stores energy.
Feedback Session on Sand Hill Rd. for IT companies
Shomit Ghose, Partner ONSET Ventures
Shomit Ghose joined ONSET Ventures in 2001
after 19 years of working at high-tech companies
in the Silicon Valley. During his career he
participated in several successful IPOs, including
those of Sun Microsystems and Broadvision.
Prior to joining ONSET, he was Sr. VP of Operations at Tumbleweed
Communications, where he managed the marketing, professional
services, applications engineering and corporate development
departments. He helped the company through a successful IPO in
1999. Previously, he was VP of the Worldwide Professional Services
Organization at BroadVision and helped that company through a
successful IPO in 1996.
His first job was as network protocol engineer at Metaphor Computer
Systems, a company acquired by IBM. Later, he was an engineer in
the original pre-IPO software development team at Sun
Microsystems. He has also been Director of Marketing and then
Director of Asia/Pacific Operations for nCUBE, a manufacturer of
video-on-demand servers, and a board member of Alier, a data
integration software company that is now part of webMethods.
Shomit was awarded two academic scholarships to the University of
California, Berkeley, at age 15. He graduated in 1982 with a degree
in Computer Science.

At ONSET Ventures, Shomit focuses on software, networking and
infrastructure companies. He also mentors and provides
management resources to portfolio companies to help maximize
their success.
Shomit led ONSET’s investments in Adara Media, Gridstore, Netseer,
Pancetera (acquired by Quantum), Sentilla and Truviso (acquired by
Cisco). He is an Industry Fellow and lead venture coach at UC
Berkeley’s College of Engineering, and serves on the
entrepreneurship advisory board at the University of San Francisco.
ONSET Ventures
ONSET Ventures helps entrepreneurs transform great ideas into
successful businesses. We invest in information technology and
medical markets, leveraging both disruptive technologies and
disruptive business models. In information technology, we focus on
mobility, new media and infrastructure software. Within medical
technology, we focus on medical devices, drug delivery, diagnostics
and healthcare information technology.
We invest in businesses at all stages. Our specialty is working with
inventors and entrepreneurs at the earliest stages to help them
create a business from their vision. We get in the trenches with you
to help identify markets, build business models and find the ideal
management team. It’s our personalized approach that makes us
different – “venture craftsmanship”- and it’s why so many
entrepreneurs choose to work with ONSET Ventures again and again.
You want to change the world. We want to help.
Networking lunch with successful entrepreneurs
Martin Frid Nielsen, CEO, SoonR
Martin is a business software and Internet services
veteran, with a proven track record of creating
category defining products and offerings over the
last couple of decades.
Before founding SoonR, he spent 3 years in various
executive positions at enterprise software provider

Merant including VP of Development, and was actively involved in
selling the company to Serena for about $400 million in 2004. Prior
to joining Merant through an acquisition, Martin was at NetObjects
for over six years, where he was the VP of R&D since founding and
through its IPO in 1999, he was instrumental in defining and
creating the company's leading web-authoring product NetObjects
Fusion. He was also a principal of Hilltop Software Technologies, a
provider of pre-internet communication applications and consulting
services. Prior to that, Martin spent ten years at Borland
International in senior engineering and program management
positions.
Products included Sidekick 1.0 & 2.0, the company's hit personal
information organizer that created a new market category, Personal
Information Management. Martin is a named inventor on four (4)
U.S. Patents related to data synchronization and web authoring
technologies.
Henrik Rosendahl, Senior VP of Cloud Solutions, Quantum
Corporations
Mr. Henrik Rosendahl serves as Senior Vice
President of Cloud Solutions at Quantum
Corporation. Mr. Rosendahl served as Vice President
of Cloud Solutions at Quantum Corporation since
April 2012. He served as the Chief Executive Officer
of Pancetera Software, Inc. since January 2010. He
is a successful serial entrepreneur with extensive business
development and sales experience. He served as Chief Executive
Officer of Thinstall Inc. since October 2006. He founded
In2itive Technologies in 1992, which was successfully sold to SPSS
in 1997. Mr. Rosendahl served as Director of Application
Virtualization at VMware, Inc. from January 2008 to December 2009.
He served as Chief Executive Officer of Interse A/S and Vice
President of IT Factory Inc. He served as an Executive Vice President
of PremiTech Inc. He held executive and senior leadership positions
at several technology companies in the U.S. and Europe. He serves
as the Chairman of The Board at SnapVolumes, Inc. He serves as a
Director of Pancetera Software, Inc. Mr. Rosendahl has undertaken
the MIT Sloan Marketing Program for High-Tech executives.

Eric Lagier, CEO and co-founder, Memolane
Eric is the CEO and co-founder of Memolane. An
entrepreneur at heart who enjoys hiking with the
family, Danish cuisine, everything by Diana Krall,
the quest for the perfect pair of noise-cancelling
headphones, and regularly jumping into the Baltic
Sea. Before cofounding Memolane, Eric previously
founded TigerTag, and worked at Skype, Oracle and TDC in various
business development and marketing roles. He is a graduate of
Copenhagen Business School and the Boston University School of
Management.
Bjarne Christensen, Founder and Developer,
TightDB
Bjarne Christensen comes from a background in
Nokia, where he was part of the global team of SCM
(Software Configuration Management) experts
coordinating and steering the SCM environment in
Nokia. In 2011, Bjarne Christensen co-founded TightDB, and is
currently living in Silicon Valley taking his company to the next level.
Bjarne has a master degree from DTU.
Stefan Andreasen, Founder and CTO, Kapow Software
Stefan Andreasen is a true entrepreneur, innovator
and net-worker with more than 25-year experience
in software. He spent five years in Boston with
Advanced Visual Systems working on cutting-edge
Java and visual programming projects. In 1998 he
started Kapow as the largest European marketplace
for cars, real estate and boats for sale. The items for sales was
collected from dealer's websites and published on www.kapow.net.
The Web ETL software is based on a scalable automation browser
with full AJAX support, using flow-chart based visual navigation and
programming, to allow for hyper-agile integration and automation
between applications on the web (inside and outside firewall). In
2001 Stefan Andreasen sold the marketplace to the largest bank in
Denmark and changed Kapow into a software company - Kapow

Software. The software was developed into a full powered
Enterprise-class Cloud and Application integration platform now
serving more than 500 companies worldwide. In 1995 Stefan
Andreasen relocated himself and the company headquarter to Palo
Alto in California where he is now the Founder & CTO of Kapow
Software.
Stefan is a frequent blogger on www.kapowsoftware.com/blog and
speaks at many industry events about innovation and integration
software trends.
Søren Louis Pedersen, Director Strategic Sale, LitePoint
Søren Louis Pedersen is a true entrepreneur, with a
specialty in relation, negotiation and strategic sales
from +20 years in B2B sales.
In 2009 he co-founded Libratone, a wireless
speaker focused on Apple Iphone/Ipad and MAC/PC
users. In 2011 Libratone was awarded the CES
Award for Best Speaker.
This year, Søren Louis Pedersen joined LitePoint, as Director of
Strategic sales, focusing on business sale in North America. Søren
also serves as a Mentor/Advisor at StartX, Stanford.
PR session – how to promote your startup
Hermione Way, Tech Journalist, entrepreneur, The Next Web
Hermione Way is a journalist and new media
entrepreneur. Having graduated as a journalist (and
even before graduating, completing a National Council
for the Training of Journalists qualification; something
usually taken as a post-graduate) Hermione has
shown an impressive track record of establishing
innovative businesses in the new media space.
She started her first venture, Newspepper.com in the second year of
her degree, using money from her student loan to buy the first piece
of equipment. Newspepper began essentially as a citizen journalist

video production company with one key difference; it employed
student and graduate filmmakers and journalists enabling them to
get much-needed paid vocational media work experience. Having
had substantial experience of working for media organisations whilst
at University, Hermione opted not to take a position with another
employer, but rather to seek to take the Newspepper concept and
turn it into a profitable business model, whilst ensuring it remained
true to the founding principle of providing vocational training. By
focussing solely on the production of video content designed for the
Internet, Newspepper is able to offer its clients a unique proposition.
Firstly the costs associated with online distribution are significantly
lower than those for conventional video, partly because the costs are
lower, but also because the quality of footage required is not as high
as for traditional video presentation, enabling the use of cheaper
(and more portable) recording equipment. Secondly, it provides
significant flexibility in terms of how the content is distributed,
ranging from live (uncut) footage of events to more formal pre-
recorded content.
Finally, Newspepper offers its clients extensive expertise in
exploiting the viral nature of the internet (such as the use of social
networking sites like Twitter and Facebook) to ensure their video
content receives the widest possible exposure. It is thanks to the
unique business model which Hermione developed, that has allowed
Newspepper, in a very short space of time, to build up an impressive
client base which includes the BBC, Channel 4, BT and a number of
government departments. On its own, Newspepper is highly
impressive. However, it is a measure of her determination and drive
that Hermione not only runs her own production company, but has
also established herself as an online journalist in her own right. Her
latest venture, Techfluff.tv is an online video channel, which reports
on European Internet culture in a light-hearted irreverent manner.
The channel, which has Hermione as its anchor presenter, uses a
team of local correspondents from across Europe and reports on
technology and social media developments.
Targeted at people interested in and active in the European
technology sector, in less than a year it has already built up a cult
following of 35,000 viewers a month, and an ancillary audience on

Twitter of 18,000. In addition to its remit of providing news, it also
has an entrepreneurial focus and includes an opportunity for
entrepreneurs to present their ideas to investors in a regular online
elevator pitch feature.
Techfluff’s video content has been licensed to the Daily Telegraph
and partnerships have been struck with a number of technology
sites. Techfluff is not only a viable business in its own right, it also
serves as a showcase for Newspepper and Hermione herself.
In addition to her business activities, Hermione is active in
promoting entrepreneurship and encouraging more women to
become involved in technology. In a very short space of time she
has become a leading figure in new media and Internet startups in
London and globally. In addition to her wide-ranging online
broadcasting activities where she regularly produces content on a
range of issues, she regularly appears on Sky News as an internet
commentator.
San Francisco: Company visit
Autodesk
The Autodesk Gallery at One Market in San Francisco celebrates the
design process that takes a great idea and turns it into a reality.
With more than 20 different exhibits regularly on display that
showcase the innovative work of Autodesk customers, the gallery
illustrates the role technology plays in great design and engineering.
Innovation and Sustainability
The Autodesk Gallery at One Market is Platinum certified in the U.S.
Green Building Council’s LEED for Commercial Interiors (LEED-CI)
rating system. The Autodesk Gallery was only the second project in
the state of California to earn a Platinum rating for LEED-CI. Design
firms Anderson Anderson Architecture and HOK plus general
contracting firm DPR Construction worked with Autodesk to renovate
the space using an integrated project delivery (IPD) approach—an
emerging business model in the building industry that allows the
entire extended team to collaborate and efficiently drive projects
toward their best outcomes.

Susan Gladwin, Senior Global Program Manager, Autodesk
As Autodesk’s clean tech initiative global lead,
Susan Gladwin is responsible for leading the
company’s clean tech program and industry
strategy. In this role, Ms. Gladwin manages
Autodesk’s partnerships with clean tech companies
and stakeholders in North America, Europe and
Asia, and also tracks the sector’s sustainability best practices. In
2009, she was responsible for launching the Autodesk Clean Tech
Partner Program, designed to assist clean tech startups through
deployment of Autodesk digital prototyping software. Ms. Gladwin is
on the faculty of the California College of the Arts’ MBA in Design
Strategy program, where she co-developed the Sustainability Studio
curriculum. She served on the board of directors for Silicon Valley
Toxics Coalition and was part of the founding team of the Clean
Technology Open and served as its sustainability chair. Prior to her
work with Autodesk, Ms. Gladwin founded Gladwin Consulting, a
strategic marketing consulting practice that serves both venture-
backed and established technology, digital media, and consumer
brand companies as well as select non-profits, building on her
previous management experience with Apple and other technology
brands. Susan Gladwin holds a Bachelor of Science degree from the
University of Massachusetts at Amherst and studied international
political economy at the University of Copenhagen, Denmark.
Tradeshift
Tradeshift is a global startup with the ambition to
change the way we do business by allowing
organizations to exchange invoices for free. It
connects businesses to all their suppliers and
customers regardless of company size not only saving time but also
ensuring they get paid faster at both ends of the supply chain. The
initial driver behind Tradeshift's foundation was frustration with
available solutions and technology, but soon the company's founders
realized that a fundamental shift in the focus of business networks
was needed. They aimed to create a new kind of network – one that
focused on people and business relationships as well as transactions.
On top of electronic invoicing, Tradeshift provides users with a range

of revolutionary value added services, such as Instant Payments and
CloudScan®. Tradeshift has offices in San Francisco, Copenhagen
and London with customers across 190 countries. Customers include
Kuehne + Nagel, TDC and the NHS. Tradeshift was awarded Best
Enterprise 2010 at The TechCrunch Europe startup awards.
Mikkel Hippe Brun, Chief Strategy Officer, Tradeshift
Mikkel is the Chief Strategy Officer of Tradeshift. He
holds a MS in Computer Science and has had a long
career in IT in both private and public sector. Mikkel
was Technical Director of the 30 million Euro PEPPOL
project (Pan European Public Procurement Online). He
was also CTO and co-founder of Integrator Uniware
A/S, a company that developed advanced database publishing and
pagination software.
Mikkel joined the National IT and Telecom Agency in 2002, initially
as an independent consultant, later as Chief Consultant responsible
for Danish eInvoicing standards and eInvoicing infrastructure. Mikkel
is active in international standardization and was one of the creators
of the global XML e-business standard UBL.
Stambord in San Francisco
Join your fellow Danes at our monthly Stambord SF at YouNoodle HQ
in SoMa, San Francisco. Usually around 20 people in SF meets for
these monthly Danish meetups, and there are always new faces.
Feel free to catch a game of ping-pong or chat over a cold beer - our
offices are what you would expect from a very informal SF start-up
company. We will get some beer and wine for the occasion, but feel
free to bring some as well, as we're all volunteers and have a
minimal budget. DACC and ICDK will kindly be sponsoring our
appetizers, and YouNoodle our venue and drinks. DACC is the
Danish-American Chamber of Commerce, and ICDK is Innovation
Center Denmark, both friends of DABGO.

Thursday, June 6, 2013
Workshop: Getting to Wow
Bill Reichert, Garage Ventures
Bill Reichert is a Managing Director of Garage
Technology Ventures, a seed-stage and early-stage
venture capital firm based in Palo Alto, California.
Garage makes focused investments in promising early-
stage technology companies and works intensively with
them to help them grow and succeed. Bill has been a
member of the Board of Directors of MiaSole, CaseStack, WhiteHat
Security, ClearFuels Technology, ThermoCeramix, cFares, and STEP
Labs (acquired by Dolby Labs). Some of Garage’s earlier
investments include Pandora Media (NYSE: P), Digital Fountain
(acquired by Qualcomm), Coremetrics (acquired by IBM), iNest
(acquired by LendingTree), Psionic (acquired by Cisco), LeftHand
Networks (acquired by HP), Answers.com (NSDQ: ANSW), Hoku
Scientific (NSDQ: HOKU), and Kaboodle (acquired by Hearst Corp).
Bill Reichert brings his experience as a serial entrepreneur to his
work with Garage’s portfolio companies. Prior to joining Garage in
early 1998, he was co-founder of Academic Systems, a software
company funded by Kleiner Perkins, Accel Partners, and Microsoft.
Academic Systems became the leading developer of network-based
multimedia instructional materials for colleges and universities, and
was acquired by Plato Learning (NSDQ: TUTR). Prior to Academic
Systems, Bill Reichert was a senior executive at several venture-
backed technology companies, including The Learning Company,
which was the leading developer of educational software in the
United States before its acquisition in 1994, and Infa Technologies, a
pen-based computer company that developed many of the concepts
underlying the Newton, Palm, and iPhone devices. Bill Reichert also
co-founded Trademark Software, which was subsequently acquired
by Dow Jones, while in graduate school at Stanford.
Earlier in his career, Bill Reichert worked for McKinsey & Co., the
international management-consulting firm, the World Bank in
Washington, DC, and Brown Brothers Harriman & Co., in New York.

He has authored and co-authored several articles and speeches on
entrepreneurship, venture capital, international trade, and monetary
policy. Bill Reichert earned his BA in History and Science from
Harvard University and his MBA from Stanford University. He is a
member of the Council on Foreign Relations in New York, and is a
former Chairman of the Churchill Club in Silicon Valley.
Lunch Session: Recruiting in the Valley
Fadi Bishara, Founder of BlackBox
Fadi has in-depth knowledge and experience related
to building successful start-ups in Silicon Valley and
elsewhere in the world. For over 15 years, he has
been successfully matching human capital and
venture capital needs across the globe, guiding
talented technology entrepreneurs in their path.
As the founder of Blackbox, his vision is to accelerate entrepreneurs,
regardless of their geographic location. Fadi is also a Venture Partner
at Sinbad Ventures, a fund that invests in early stage technology
start-ups from Arabia.
Prior to founding Blackbox, Fadi was the Founder and CEO of
techVenture, building teams for early-stage startups. He played key
role in recruiting and building core teams of great companies such as
Chromatic Research/ATI, Intraspect/VGNT, Inktomi/YHOO,
PeakStream/GOOG, SixAprt/SayMedia, Blurb, Bebo/AOL,
Splunk/SPLK, Zynga/ZNGA, Lala/AAPL, Tapulous/DIS,
CubeTree/SFSF, ShopKick, Apture/GOOG, and others.Having first-
hand experience building teams for over 100 start-ups, he's a
frequent speaker and an advisor/mentor with startup accelerators
such as SeedCamp, HackFwd, StartupBootcamp, StartupChile,
Skolkovo Startup Academy, and many other global initiatives.
BlackBox
Blackbox was founded in mid December 2010 by Bjoern Lasse
Herrmann, Max Marmer, Fadi Bishara and Aleksandra Markova.
Inspired by the global explosion of startups contrasted with their
very high failure rates, they decided to find a scalable way to

accelerate start-ups. The company has two core entities: blackbox
labs and the startup genome. Blackbox labs is an accelerator and
community for entrepreneurs located at blackbox mansion. The
startup genome is an R&D project uncovering the mechanics of
start-ups. Blackbox evolved out of four organizations techVenture,
Cofounder Network, Founders First and Startup School. Those have
a combined track record of having worked with 100+ companies, 76
funded, 16 exits (including Bebo, Tapulous, Lala, Zynga). Blackbox
mansion is currently home to 14 technology entrepreneurs. In the
last 6 months 30+ events with selected entrepreneurs and investors
have taken place at blackbox mansion. Blackbox has partnered with
30+ seed accelerators & early stage investors from around the
globe. Blackbox's portfolio is made up of approximately 80%
internet start-ups and 20% in emerging technologies. The startup
genome project launched in February and released its first report on
Saturday, May 28th. The research was conducted in collaboration
with Stanford and Berkley faculty members. Advisors of blackbox
include Saad Khan, Steve Blank and Daniel Kraft.
Pitch Event: Nordic Startups invading Silicon Valley
The Nordics is well known for it's technological innovations and
succesful startups. Companies such as Skype, MySQL, Spotify,
Navision, Medallia, Podio, Rovio, Tradeshift, iZeetle, Zendesk,
Endomondo, Bipper, WeVideo all emerged from this fairly cold
environment in the northern part of Europe. But did you also know
that Linux was developped in Finland? And that C++, Turbo Pascal,
C sharp (and thereby .net), PHP and Ruby on Rails were initiated by
Danish developers? You probably didn't..
How can a few cold countries, with a combined population the size of
Texas, do so well at a global scale? What makes the Nordic Region a
hotbed for innovation?
Find out on Thursday evening June 6 at Rocket Space in San
Francisco and meet the next wave of Nordic tech startups that are
looking to impact Silicon Valley and beyond.

Agenda
6:30 Drinks & Networking
7:00 Welcome - A quick welcome - thanks for coming!
7:05 Panel: Tech development in the nordics - from a VC
perspective
A discussion on the current state of the Nordics and what is to come.
How does it tie into Silicon Valley? And where will the next
opportunities arise?
A Panel of Active Silicon Valley investors with strong ties to the
Nordic Region talks about taking advantage of these two regions.
Panelists TBD
7:30 Pitch session - 20 Nordic Startups
Promising startups from Denmark, Sweden, Norway and Finland, will
pitch their products in fast paced one minute pitches.
8.00 Fireside chat with David Helgason, CEO and Co-founder,
Unity Technologies.
Andrew Keen from TechCrunch will Interview David Helgason about
his successful startup journey from founding his company in
Denmark and raising funds in Silicon Valley to rapid growth and
global scale.
8:30 Networking and drinks
Open mixer and networking
9:30 Afterparty
In collaboration with StartupSocial, we have organized an afterparty
- and you are invited!

Friday, June 7, 2013
Panel: Strategic Partnerships
Dr. Cyril Vancura, Investment Director, Robert Bosch Venture
Capital
Cyril Vancura is an Investment Director based in Palo
Alto. He focuses on finding investment opportunities
for RBVC in North America, technical evaluations, and
technical due diligence. Before joining RBVC, Cyril was
at the Research and Technology Center of Robert
Bosch in Palo Alto, where he worked on novel MEMS
processes, power harvesting for autonomos systems,
and photovoltaic technologies.
Prior to this, Cyril conducted research in the field of CMOS-based
MEMS sensors for biological and chemical applications during his
Ph.D. thesis. Cyril holds a Ph.D. and a diploma (masters) in physics
from the Swiss Federal Institute of Technology (ETH) in Zurich,
Switzerland.
Martin Manniche, Co-founder and CTO, GreenWave Reality
Mr. Martin Manniche co-founded GreenWave Reality
Pte. Ltd. in 2008 and serves as its Chairman and
Chief Technology Officer. Mr. Manniche is responsible
for guiding the top-level technology direction of
GreenWave Reality. Prior to founding GreenWave
Reality, he served as Chief Technology Officer at
Cisco Systems’ Consumer Business Group, where he headed the
Cisco Connected Home architecture team and drove Z-Wave® and
ZigBee® technology over TCP/IP, HomePlug, MoCA and WiFi
standards. He was a Co-Founder and Chief Operating Officer of
Denmark’s KiSS Technology, where he helped taking the world’s first
DivX player to market. Other technology firsts he helped enable
include the HDD recorder and the world’s first connected DVD
player. His talent, commitment and passion for technological
innovation have earned him more than 100 industry accolades,
including an IT-Prisen, Denmark’s most prestigious award.

Henrik Skov Laursen, Director at Grundfos Silicon Valley
Henrik Skov Laursen is managing Grundfos’
cleantech office located in Palo Alto, California.
Through Palo Alto Grundfos work with research,
academic institutions and start-up companies to be
the catalyst in creating new sustainable business
and product solutions within water technologies and
building efficiency. Henrik Skov Laursen has lead
many new business creation activities in Grundfos one of which has
been the establishment of Grundfos’ Water Technology Center in
Fresno, CA Prior Mr. Laursen worked as Business Director for the
industrial markets in North America and before that as Global
Product Business Manager for Grundfos' new line of Digital Dosing
pumps. Mr. Laursen is the chairman of the BlueTechValley.org water
hub initiative in California and board member in one of Grundfos’
strategic investments in Silicon Valley.
Gary Yao, Advanced Technology Manager, HTC America
Gary Yao is with HTC Corporation, a global leader in
smartphone innovation and design. As Advanced
Technology Manager at HTC America Innovation, Gary
is responsible for technology scouting, evaluation, and
potential acquisitions. Located in San Francisco, Gary
is working with the team to continue exploring
breakthrough and disruptive technologies in Silicon
Valley and worldwide; push the boundaries of design to create
personal experience for customers around the globe. Prior to joining
HTC, Gary had many years’ experience in hardware design and
semiconductor industry, involved in integrated circuit design,
embedded system, and device manufacturing for mobile computing
and consumer electronics.
Gary Yao earned MSEE degree from UC Riverside, and received MBA
degree in Finance from Santa Clara University, Leavey School of
Business.

Visit and tour of Google Campus
Christian Stefansen, Product Manager, Google
Christian Stefansen works on the Native Client
project at Google in Mountain View, CA. Prior to
joining Google, he was a Postdoctoral Researcher at
the University of Copenhagen, conducting research
on Reactors, a declarative programming model for
distributed computing, and on using process calculi,
in particular CSP calculus, to express financial contracts. Christian
Stefansen received his M.Sc. and Ph.D. degrees from the University
of Copenhagen. In 2004-05 he was a Fulbright Scholar at Harvard
University. He also holds a degree in Business Administration from
Copenhagen Business School.
Morten Lundsby Jensen, Online Help Manager, Google
Morten Lundsby Jensen works as a online help
manager at Google in Mountain View, CA. At Google
Morten leads a team of online help specialist building
online support and education websites for Google’s
AdWords advertisers. Before joining Google, Morten
worked as a freelance consultant developing and
building websites for university departments to store and distribute
their research. Morten holds a master in Information Studies from
Aarhus University.

SCALEit IGNITE JUNE 2013
Companies
___________________________________________________
Rushfiles
Founder: Contact:
Morten Klang E-mail: mokl@rushfiles.com
Martin Haslund Johansson E-mail: mhj@rushfiles.com
Web: www.rushfiles.com
Brief company description:
RushFiles provides software, making it possible for hosting providers to Cloud-enable their
file-storage. With RushFiles the provider can offer a secure solution for corporate file-
sharing and mobile file-access from the providers own infrastructure.
Appflower
Founder: Contact
Jimmi Andersen E-mail: ja@appflower.com
Web: www.appflower.com
Say goodbye to expensive software development. Appflower helps companies, beginners
or experts, built stunning business applications in minutes without any coding.

StockPeaks
StockPeaks
Founder: Contact:
Kenneth Hufeldt E-mail: kh@stockpeaks.com
Web: www.stockpeaks.com
Brief company description
StockPeaks provides crowdsourced stock price expectations via smart phones and direct
data feeds to private investors and financial institutions, reducing the struggle for direction
in a heavy flow of ambiguous information
DukaPC
Founder: Contact:
Erik Hougaard E-mail: eho@dukaPC.dk
Web: www.dukapc.dk
Company description:
DukaPC helps seniors and people without computer skills and experience get access to a
computer and the internet with full service personalized solutions. Through a turnkey
solution DukaPC is able to sell hardware, software and broadband services to this
underserved customer group.
INGENIUM Golf
Founder Contact:
Jakob Markussen E-mail: jam@ingeniumgolf.dk
Jens Søndergaard E-mail: jes@oei.dk
Web: www.ingeniumgolf.dk
Company description:
Ingenium Golf provides intelligent golf experiences to golfers and golf clubs, through
automatic tracking equipment and services that improve golf performance and provide
valuable data and insight to optimize golf club operations.

ZZZero
Contact:
Lars Malling E-mail: lm@zzzero.eu
Web: www.zzzero.eu
ZZzero offers an innovative energy saving technology that can eliminate standby power
in many electronic applications. ZZzero’s Power Supply is a patented new standard
component with simple integration into most existing circuit board designs for consumer
electronics and other grid connected appliances and devices
Bladena
Founder: Contact:
Find Jensen Mølholt E-mail: fmj@bladena.com
Web: www.bladena.com
Bladena develops technology that improves the performance of wind power installations
with structural enhancements to wind turbine blades that increase the blade lifetime and
reduce maintenance cost and downtime.
SUNTUBE
SUNTUBE
Founder: Contact:
Peter Vesborg E-mail: petervesborg@gmail.com
Suntube has developed a disruptive new solar module made specifically for mechanized
deployment, eliminating core cost driver for utility scale solar power plants: installation
cost. With its unique deployment and packaging system SunTube will enable massive
savings in manual labor.

Actionplanner
Founder: Contact:
Victor Veloso E-mail: vv@veloso.dk
Web: www.veloso.dk
ActionPlanner offers a next generation SaaS platform for more efficient action plans
Execution. With real time graphical OVERVIEWS it is now transparent who is committed to
what and how the action is progressing. By combining elements from social, gaming and
performance software ActionPlanner takes Execution to the next level.
Relationwise
Founder: Contact:
Andersen Christian E-mail: claus@relationwise.com
Claus Holm E-mail: christian@relationwise.com
Web: www.relationwise.com
The only SaaS solution that enables SMBs to automatically measure customer loyalty
and employee performance, in real time, via smartphones and tablets. Qualifying
businesses to act to changes in real-time, and continuously strive for excellence

Kiggit
Founder: Contact:
Jakob Hagemann E-mail: jakob@kiggit.com
Thomas Baastrup Jacobsen E-mail: thomas@ualmindelig.dk
Web: www.kiggit.com
Kiggit is a social livescores and predictions platform for true football fans and friends. On
Kiggit users can follow livescores, comment on matches, predict and challenge friends in a
compelling flow of realtime and historical football data.

Coagium
Founder Contact:
Jesper Sørensen jfs@coagium.com
Søren Ree Andersen sra@coagium.com
Web: www.coagium.dk
Modern day workforce are tethered to a screen. The lack of
natural light negatively impacts our mental capacity and energy
level. Coagium's patented intelligent computer daylight system, Lifelights, keeps your brain
alert, restores your energy and thereby improves productivity

wybra
Founder: Contact:
Martin Sander E-mail: Martin@wybra.com
Web: www.wybra.com
Wybra is based on the idea of making it easier for people to meet up in the in the real
world and create new personal relations. On wybra.com people can join everyday
activities and create their own - whether you want to meet up for a sports activity, a cultural
event or just want to meet like-minded people for a coffee is up to you.
Founder: Contact:
Klaus Moth E-mail: Klaus.moth@leaneco.com
Web: www.leaneco.com
LeanEco develops uninterruptible power supplies (UPS), ensuring 100% uptime of critical
infrastructure and equipment. LeanEco’s technology protects hospitals, factories, data
centers, security systems and other key infrastructure from outages on the grid, and power
disruptions due to lightning, noise and over-and under voltage.
Founder: Contact:
Christian Brøndum cb@planday.com
Mikkel Lomholt mih@planday.com
Anders Frederiksen af@planday.com
Web: www.planday.com
Planday offers an online workforce-scheduling app that empowers managers and
employees through a shared real-time overview. We decrease administration time by up to
75% and save up to 5% of the total staff cost.

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