3. Testing the Hypotheses
Building Blocks Testing
Customer Segments Municipal, Industrial, and Government
Entities
Value Propositions Municipal, Industrial, and Government
Entities
Key Partnerships Contact has been made with BASF; still to
explore other potential manufacturers
Key Resources Seek partnerships with precursor suppliers
Key Activities IP portfolio validation, prototyping
Key Resources UseNDAs to talk to potential partners,
expand R&D facilities
Channels Following on establishing partnerships
Cost Structure Assessing partners and in-house
development efforts and product
demonstrations
Revenue Streams Use surveys on current remediation costs,
assess IP strengths
4. Market Size Estimates
• Total available market for environmental
nanotechnologies:
In 2010 was estimated at $6.1b
In 2014 is projected to reach $21.8b
Served Available Market is the environmental
remediation market that is 40% of the total market
Target Market –Gulf oil spill $1b and the served
available market totaling about $8b
Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC
Research, 2006;
NOAA, Gulf Spill Restoration, 2011