1. PHOTOCATALYSTS for
WATER REMEDIATION
(nanocatalysts)
PI: PerenaGouma Assoc. Professor
Lead: Jusang Graduate Student
Lee
Mentor: Clive Director of Industry-
Clayton University Center
(SPIR) and
Professor
• Aim to commercialize our visible light activated nanocatalysts
(Nanogrids™ © )
• Invented breakthrough nanotechnology offers inexpensive,
extremely fast and efficient hydrocarbon decomposition
• Uses in oil decomposition and environmental remediation
(c) copyright 2011

2. •New product •Water remediation
•IP validation
(replaces toxic •Expanding their companies
•Building a brand
surfactants) services •Coast Guard
•Pilot studies
•Industrial nano- •Green •Continuous/long term •Shipping
•Marketing
manufacturing Photochemistry •As-needed leasing industry
•Distribution
providers • Fully •Refineries
decomposes oil •Oil service industry
•Suppliers of •No energy cost •EPA
precursor to use •Federal groups on
material •IP protection •Speed of remediation
• R&D capability deployment •Individual /
•Direct sales home use
•Brand •Recoverable and/or leasing
•Expertise •Customization (e.g. pool cleaning)
•Partner
•Risk reduction distribution
•Convenience/us channels
ability
•Shipping
•Sale of nanogrids™ © per square foot
•Per use charge (leased)
•Marketing
• First to market; premium revenues
•Licensing otherIP
(c) copyright 2011

3. Testing the Hypotheses
Building Blocks Testing
Customer Segments Municipal, Industrial, and Government
Entities
Value Propositions Municipal, Industrial, and Government
Entities
Key Partnerships Contact has been made with BASF; still to
explore other potential manufacturers
Key Resources Seek partnerships with precursor suppliers
Key Activities IP portfolio validation, prototyping
Key Resources UseNDAs to talk to potential partners,
expand R&D facilities
Channels Following on establishing partnerships
Cost Structure Assessing partners and in-house
development efforts and product
demonstrations
Revenue Streams Use surveys on current remediation costs,
assess IP strengths

4. Market Size Estimates
• Total available market for environmental
nanotechnologies:
In 2010 was estimated at $6.1b
In 2014 is projected to reach $21.8b
Served Available Market is the environmental
remediation market that is 40% of the total market
Target Market –Gulf oil spill $1b and the served
available market totaling about $8b
Ref: F. Boehm, Nanotechnology in Environmental Applications, BCC
Research, 2006;
NOAA, Gulf Spill Restoration, 2011

5. Nano
Cleaning
Technologies
NCT
PerenaGouma, PI
Jusang Lee, Lead
Clive Clayton, Mentor