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INTERCULTURAL
COMPETENCE
Training skills
Objectives
• familiarise with different cultures in terms of
their relations to people, time and working
environment
• improve knowledge about intercultural
cooperation and business
• understand etiquette and business rules in
various cultures
What is…
… CULTURE?
Culture …
… ranks what is important,
instills attitudes about what
things are appropriate and
prescribes behaviour.
Beamer’s &Varner
Intercultural Communication in the GlobalWorkplace
physical contact
work ethic
appearance
body language
language
table manners
meeting style
behaviour
personal space communication
assumptions
about
existence
The judgment of what is right
is rooted in beliefs, values,
attitudes, as well as habit,
tradition and accepted norms.
Mole (1996)
Relationship
with people
Attitude to
the time
Attitude to
the working
environment
Universalism Particularism
Individualism Communitarianism
Neutral Emotional
Specific Diffuse
Achievement Ascription
Sequential Synchronic
12 12
Internal control External control
Going…
…INTERCULTURAL
STEREOTYPES
Heaven is where:
The ________ are the chefs,
The ________ are the lovers,
The ________ are the police,
The ________ are the mechanics,
And the ________ make everything run on time.
French
Italians
British
Germans
Swiss
Hell is where:
The ________ are the chefs,
The ________ are the lovers,
The ________ are the police,
The ________ are the mechanics,
And the ________ make everything run on time.
British
Swiss
Germans
French
Italians
Silent…
…MESSAGES
Words,
7%
Tone,
38%
Non-
verbal,
55%
Grinning or smiling
in some cultures
could be interpreted
as being pushy.
Don’t do the OK sign; the
gesture means different
things in other cultures.
Nodding, to indicate
yes, is not universal.
Don’t point with
your finger, it may
be considered rude.
Be careful where you
point your feet, and
avoid pointing your toes
or soles at another.
Don’t point with
your finger, it may
be considered rude.
Cultural…
…AWARENESS
UNCONSCIOUS
INCOMPETENCE
CONSCIOUS
INCOMPETENCE
CONSCIOUS
COMPETENCE
UNCONSCIOUS
COMPETENCE
I don’t know that I don’t know.
I know that I don’t know.
I know that I know.
I don’t know that I know.
When in Rome,
do as the Romans do.
Svetlana Belić Malinić
Svetlana.Belic.Malinic@consultant.com
Thank you !

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Intercultural competence