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Facebook Updates

  • 1. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Facebook Updates
  • 2. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com • Link page post images • Embedded posts • Hashtags • Graph search • Page cover photos • Timeline contests Key Changes
  • 3. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com • Use images 1200 x 630 px or larger • Maintain 1.91:1 aspect ratio • Do NOT publish images smaller than 600 x 315 px Link Page Post Images
  • 4. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Link Page Post Images
  • 5. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com • Add any public post from Facebook to your blog or web site • Shows attached media, likes, shares, and comments • Allows people to follow or like directly from the embed Embedded Posts
  • 6. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Embedded Posts
  • 7. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Clickable and searchable Hashtags
  • 8. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Hashtags
  • 9. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com • Find out what your audience is really interested in • Find groups where your target market is active • Find out what your competitors are up to • Find people actively seeking your solution Graph Search
  • 10. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com • Interests liked by people who like… • Groups of people who like… • Pages liked by people who like… Get specific and dig deep! Graph Search
  • 11. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com  Text allowed – be reasonable  CTA  Arrows to highlight action Page Cover Photos
  • 12. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Page Cover Photos
  • 13. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Page Cover Photos
  • 14. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Page timelines and apps – not personal timelines • Make a post to enter • Comment/like a post to enter • Message the Page to enter • “Like” to vote Timeline Contests
  • 15. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Download http://marketingwithfriends.com/gift/contests.pdf Timeline Contests
  • 16. Kim Nesbitt and SaRita Hartin MarketingWithFriends.com Questions?

Hinweis der Redaktion

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