1. Digital Strategy Proposal
Samantha Saracco ADV 892 NMDL

2. What’s
wrong
with this
picture?

3. Goals and Objectives

4. Competition

5. “#MyDetroit”

6. Target Audience
Young parents and families
looking for family-oriented
activities
Ages 24-35: Recent college
grads and young
professionals looking for
affordable entertainment

7. Social Networks

8. Google AdWords
Ad Variations Landing Page
Things to Do in Detroit
Need things to do in Detroit?
Catch a Pistons Game. Buy Tix!
Metro Detroit Activities
Detroit Pistons at the Palace.
Affordable Family Fun. Buy Tix!

9. Mobile Marketing
First 500 fans who Fans enter a photo
check-in at the Palace contest by taking picture
during each home in Pistons gear at a
game will favorite Detroit landmark
receive $5.00 off their and tagging #MyDetroit
next ticket purchase. #DetroitPistons

10. E-mail Newsletter
 1-News Article
 4-Featured Bios
 3-Featured Fan Photos
 Past Month’s Game
Results
 Upcoming Game Schedule
 Current Promotional
Discounts, Events, and
Contests

11. SEO: Pistons Blog
 Keyword Optimized Posts
 “Things to Do in Detroit”
 “Detroit Basketball”
 Guest Bloggers
 Pistons Players
 Entertainers
 Coaching Staff
 Favorite Detroit Memories
 #MyDetroit

12. Content Schedule
 Facebook/Twitter Bio  Foursquare Promo
 2 per week  1 per game
 Fan Photos  Instagram Contest
 1 per day  3 per year
 Game Schedule  AdWords
 2 prior to each game  Continuous
 Game Results  Newsletter
 1 after each game  1 per month

13. How much is this going to
cost?
$25,000 Retainer Fee for Internet Marketing Agency
Additional Costs:
•AdWords Budget
•In-House Staff
•Prizes
•Social Media
Monitoring
•Promotional Discounts

14. Measuring Success
 Google Analytics
 Radian 6
 Sprout Social
 Facebook Insights
 AdWords Conversion Tracking
 Ticket Sales
 Attendance

15. Thank You and Go Pistons!