Aided by Vorsight's valuable sales info, here are 10 voicemail don'ts.

1. VOICEMAIL DON’TS
TOP 10 PROSPECTING

2. Based on an inspiring
blog post.

3. For cold callers, voicemails are
invaluable.There are ten things
you absolutely should not do…

4. #1: PLAYING “PRETEND”
There’s no need to pretend
you’ve called before if you
haven’t. For one, it’s a lie, and it
doesn’t mean all that much
anyway.
!
Instead, research enough so that
you’re able to start with a great
value proposition.

5. #2: OOPS…I DIDN’T MEANTO SAY
ALLTHAT
Keep it short and sweet.
!
When you start getting wordy, your
message gets convoluted and you won’t
portray a great point.
!
Don’t leave a rambling message.

6. #3:YOU’RE MISSINGTHE POINT
Leaving a voicemail that is
just a list of what your
product can do will be a nail
in the coffin.
!
Instead, make a compelling
challenge that will interest
your prospect and help them
remember you.

7. #4: NOT LEAVINGYOUR NAME
AND NUMBER
In absolutely every voicemail,
make sure and leave both
your name and number.
!
It’s easiest to leave your
information at the beginning
of every voicemail, so you
don’t look unreliable if you
call back.

8. #5: NO ONE LIKES A QUITTER
Don’t give up after a call
or two, keep reaching out
in new and creative ways. It
pays to be persistent.
!
Research shows that it often
takes nine attempted
connections until you finally
get a response from your
prospects.

9. #6: SHORT AND NOT SO SWEET
While short and sweet is
good, too short is bad. Make
sure and demonstrate value
and compel the prospect to
call you back, instead of
leaving abrupt and boring
voicemails.

10. #7:THE NEEDLE INTHE HAYSTACK
When you’re leaving a
voicemail, make sure that you
stick things that communicate
your message clearly.
!
You can’t spend your time
mentioning everything your
product can do or you’ll bore
the prospect before they even
hear the entire message.

11. #8: PLAYING HARDTO GET
Leaving one message and
waiting for a call back won’t get
you in touch with the people
that matter.
!
Instead, have a plan on how to
reach out to prospects over
time. WhatCounts’ 7x7
strategy is a great starting
place.

12. #9: FORGETTING WHO SENTYOU
If you have a referral- use it.
!
You shouldn’t be afraid to ask
valued customers for referrals
and when you do have them,
make sure and use them to
make a cold call a lot warmer.
!

13. #10:TALKING ON FAST-FORWARD
If you’re talking too fast, the
message sounds forced and
insincere.
!
Speak with confidence and lose
all the “umm’s.”

14. There you have it…
!
Ten voicemail don’ts that can
make your calling more efficient.

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