1. the cause

2. Brand Promise
i[2]y is about courage, strength and
leadership, taking charge of your life
and empowering others to become
brand-passionate agents of change.
These are definitiely good values for
any lifestyle brand.

3. Value Proposition
✴ Anti-expectation and unbridled disruption
✴ Celebration of vitality, not just youth
✴ Unabashed enjoyment of life’s gift
✴ Incites young adults not just to get busy living but
compels them to be part of the greater change
✴ Not just about young adult cancer leaders but
young adult leaders in general

4. The Cause
Nearly 70,000 Americans aged 15-40 are diagnosed with cancer
each year; one every eight minutes. While every diagnosis is
devastating, the young adult community is significantly
underserved in treatment and quality of life services when
compared to other age groups.
Young adults face unique unmet issues including infertility,
insurance, financial aid, education, employment, dating/
sexuality, parenting, isolation and age-appropriate peer
support such as social networking, both off and online. Despite
these challenges, this community is empowered by a new youth
cancer culture movement – now 5 million strong – and thriving
more than ever with, through and beyond diagnosis.

5. The Mission
Empower young adults
affected by cancer by:
building communities
improving quality of life
providing meaningful survivorship
The Vision The Goal
No survivor alone. Save more lives.

7. • The OMG! Cancer Summit For Young Adults is the signature international oncology
conference for young adults affected by all cancers, as well as for their caregivers
and providers. OMG! is the “All Star Game” for the young adult cancer movement,
bringing together the world's foremost advocates to discuss our generation's most
relevant issues through plenary sessions, panel discussions, breakout workshops and
social networking forums.
• Stupid Cancer Boot Camps are community-focused educational and advocacy training
seminars as well as social networking support events for young adults affected by all
cancers, as well as for their caregivers and providers. Boot Camps bring together the
region’s foremost experts to discuss our most relevant issues at structured weeknight
or half day weekend workshops, town halls and related educational forums.
• Stupid Cancer "Events" are introductory community outreach, awareness and peer
support programs, typically consisting of boutique young professionals social
networking events, including but not limited to happy hours, film screenings, bowling/
billiards contests, seasonal parties and more.

8. Profile: OMG
✴ Launched May 2008 as ‘the only global
oncology conference exclusively for
young adults affected by cancer’
✴ 2010: 650 registrations from 40 US states
and 6 international nations
✴ Attracting a Who’s Who of speakers,
panelists and experts from the social
media and healthcare sectors
✴ 2500+ global webcast viewers
✴ Key offline market influencer to the
youth cancer culture
✴ National collaboration with 10 other
leading cancer advocacy groups

9. • The Stupid Cancer Show is an award-winning international talk radio webcast giving
voice to a lost generation of 5 million strong by tackling hard hitting issues from
politics, health care and the environment to social media, entertainment and
education. Hosted by young adult survivors Lisa Bernhard – acclaimed journalist,
former Entertainment Correspondent for FOX News and former Deputy Editor of TV
Guide – and i[2]y Founder/CEO Matthew Zachary, this edgy and irreverent broadcast
helps young adults fight cancer every day.
• The I'm Too Young For This! Cancer Foundation's official website is the most trafficked
gateway of it's kind providing hundreds of thousands of unique visitors each year with
access to targeted, age-appropriate and often hard-to-find young adult support
programs, tools, services and social networking communities that they might not
otherwise find out about via their healthcare providers or the Internet at large.
• With nearly 150,000 friends, fans and followers across over 30 social media platforms
and avatars, we serve as a key market influencer and health opinion leader for the
next generation of patients, survivors, caregivers, advocates and the general public
at large, fostering connections and driving change.

10. Profile: SCS
✴ Launched May 2007 as the ‘voice of
young adults with cancer’
✴ Proven key market influencer with
access to world market of 50M
✴ 148 broadcasts to date
✴ 275,000 listens to date (<733% since ’09)
✴ 5K - 10K new listeners per week
✴ Cross-marketing with SIRIUS/XM, national
cancer treatment centers
✴ Linked to iTunes/Rhapsody
✴ Most listened-to healthcare webcast
about youth cancer
✴ Attracting Who’s Who of guests

11. Notable Guests
Melinda Henneberger Adam Bosworth Robert Croyle, Ph.D.
Young Adult Survivor Legendary Software Developer Director
Editor-In-Chief Chief Architect Division of Cancer Control
PoliticsDaily.com Google, Inc. National Cancer Institute
Doug Ulman Fran Drescher Adam Hirsch
Young Adult Survivor Cancer Survivor Chief Operating Officer
CEO Emmy-Winning Actor Mashable.com
Lance Armstrong Foundation CancerSchmacner.com #1 Social Media Blog
Laura Ziskin Darlene Hunt Lisa Niemi
Legendary Film Producer Award-Winning Producer Cancer Advocate
Co-Founder Creator/Executive Director Wife of the late actor
StandUp2Cancer Showtime’s “The Big C” Patrick Swayze
Debbie Wasserman Shultz Susan Love, MD MBA
Dan Pallotta
Chief Deputy Whip President
Founder, Pallotta TeamWorks
US House of Representatives Dr. Susan Love Research
Author, Uncharitable
Florida’s 20th Cong. Dist. Foundation

12. 2-Year Development Goals
✴ Grow listenership to 5M worldwide
✴ Biweekly 2 hour show with video
✴ Fund production staff of three
✴ Two spinoff healthcare broadcasts
✴ Satellite/terrestrial radio integration
✴ Public Relations agency relationship

13. i[2]y Today
✴ US’ leading support organization for young adults
• provides national voice for orphaned population
• most trusted brand in youth cancer
• helped bring young adult cause to national spotlight
• unified social movement around young adult agenda
✴ Website Metrics
• most visited young adult healthcare website
• 1M unique hits per year
• 2:35 average user site time visit

14. Revenue Growth
1,500,000 projected
1,125,000
750,000
375,000
0
2007 2008 2009 2010 2011

15. i[2]y Reach
✴ Business-To-Business Healthcare Reach
• 950 cancer center affiliations in 9 countries
• 45 community chapters in US, Canada & Australia
• partnerships with 10 national cancer organizations
✴ Direct To Consumer Reach: 450,000+
• mailing list, readership, listenership, subscribership
• social media avatars, offline communities
✴ Traditional Media Reach
• total consumers touched: 2.25M (source: JWT 2009)
• 25 million eyeballs (source: cision 2009)

16. i[2]y Demographic
(the youth cancer culture, YCC)
11%
19%
4.75M Americans
15-39 Survivors
15-39 Co-Survivors
40-49 Survivors
70%
source: JWT 2009

17. i[2]y & The YCC

18. YCC Psychographic
✴ The next untapped affinity market for cause-branding
✴ Vigilant, altruistic and socially responsible self-advocates who
are more mature, goal-oriented, health-conscious, gainfully
employed and significantly more highly educated
✴ Brand passionates who seek meaningful lifestyle-focused retail
experiences that empower and connect while exclusively
supporting i[2]y and the youth cancer culture movement
✴ Attracted to socially responsible brands “with conscience and
transparency” who are “disruptive” and “non-conformist”
brands with transparent “social influence” and “cultural impact”
✴ 89% will switch brand loyalty based on cause association

19. YCC Positive Affinity
•3x-4x more likely to
- purchase from businesses that support their causes
- use social media, IM/sharing/tagging/blogging
- make online purchases/donations
- use cell for web & talk on phone
- engage in offline cultural activities (movies/museums)
- pursue higher/continuing education
- volunteer for charitable organizations
- visit health-related websites
- download/purchase digital music/tickets online

20. Partnership Benefits
✴ Pre-saturated with trusted brand loyalty and
media recognition across all platforms
✴ Our core demographic is your sweet spot
✴ Access to untapped affinity market of brand
passionates, 89% of whom will switch brand
loyalty based on cause association*
✴ Brand passionates typically active 17.5
people within their social influence sphere**
*source: Cone/AMP **source: Jack Morton

21. Additional Co-Brandables

22. the cause

23. Supplemental
Testimonials
and Photos

24. Impact
"What i[2]y has given me is a chance to take something
that was completely devastating on a physical and
emotional level and turn it into something wonderful.”
"i[2]y not only makes me feel that I belong and that I
am included, it allows me the opportunity to provide
other survivors the same clairvoyant moment that I
had when I first discovered the organization.”
“I've been unable to stop spreading the word since I
found it. Thank you for making a difference in my life."

25. “My doctor may have cured my cancer but i[2]y
has saved my life. Thank you so much!”
"The connections that I have made through i[2]y
have brought so much love and support into my
life, I know that it has helped me live and I would
like to give back to our community of individuals."
"Thank you for making such an incredible support
network for all of us young adults. I had brain
cancer and never thought I could find people who
could understand my pain."

26. “I joined i[2]y to help others who were
impacted by young adult cancer. What I
did not realize or expect was the impact i
[2]y would have on me, as a survivor
myself. As I prepare for a multitude of
new tests this year, my own fears are
suddenly so muted. Thank you so much
for changing my life in a way that no other
cancer organization ever could have."

30. the cause