1) Reebok is a global brand that creates sports and lifestyle products and uses visual merchandising to appeal to customers. 2) Visual merchandising includes displays, signs, banners, and promotions to attract customers. Components include signage, store interior and exterior, marquees, banners, and displays. 3) A presentation on the influence of visual merchandising on consumer behavior at Reebok stores found that the majority of customers are male, young adults who are occasional buyers attracted most to signage and window displays.