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C o nc e pts  in  M a rk e t i ng Dr. Saad Bsata Feb- 2010 New Horizon
Henry Ford ,[object Object]
We do marketing for.. ,[object Object],[object Object],[object Object]
NASCAR experience ,[object Object]
NOW… ,[object Object]
Marketing is: ,[object Object],[object Object],[object Object]
Old Marketing  concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Process ,[object Object],[object Object],[object Object],understand Strategy Program Relation Capture Value 1  2  3  4  5
Customer Needs, wants, demands ,[object Object],[object Object],[object Object]
Market offerings ,[object Object],[object Object],[object Object]
Marketing Myopia   ,[object Object],[object Object],[object Object]
Customer Satisfaction & Expectations ,[object Object],[object Object],[object Object],[object Object]
Exchange relationship ,[object Object],[object Object]
Concept of Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of Modern  Marketing system ,[object Object],Suppliers Marketing  intermediaries Competitor Final Users Company Marketer Major environmental forces
Design of Customer driven Marketing strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
To design marketing strategy   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Value proposition  ,[object Object],[object Object],[object Object]
Company Value proposition ,[object Object],[object Object],[object Object]
Marketing Management Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Production Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selling Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selling Concept ,[object Object],. Factory   Existing products   Selling & Promoting  Profits thru sales   .   Promoting  volume
Marketing Concept ,[object Object],Marketing Concept . Market  Customer needs  Integrated  Profits thru Customer   .   Marketing  Satisfaction
[object Object]

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Marketing concepts1

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