4. Technology
・Amazon provide not only special offers and
featured product, but some recommendation just
for you by history.
・By embedded marketing techniques, Amazon
know more information about customer.
5. Feature
・By cookie, it is possible to find yourself on the
receiving end of all sorts of useful features that
make your shopping experience conveniently.
・For example, recommendations based on past
purchases and lists of reviews and guides written
by users who purchased the products you're
looking at.
6. e-commerce
・Amazon lets everyone sell everything using its
platform.
・Customer can find straight sales of merchandise
sold directly in the mid-'90s.
They are shipped from a very big warehouse.
・Since 2000, customer can also find goods listed
by third-party sellers as individuals, small
companies and retailers .
7. summary
・Amazon have variety product.
・Utilized various way.
(e-commerce, cookie)
・Provided product which adapt to each particular
customer.
