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PRSSA Leadership Rally Leadership Persona – fied June 13, 2009 Ryan Zuk, APR Twitter:  @ryanzuk Blog:  criticalmasspr.com www.linkedin.com/in/ryanzuk ryanzuk at gmail dot com 602-821-3165
Copyright  ©  ABC, Inc.
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Anyone Tweeting? #PRSSA (and a question for you…)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source material:  Pragmatic Marketing ,  David Meerman Scott
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steve Jobs, CEO, Apple Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ryan Seacrest, Uber Host
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Michael Vick Former Atlanta Falcons QB Inmate House Arrest
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],President Obama
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“ Ideal for me … is a short paragraph telling what the thing is. So the best pitches I’ve ever gotten are, ‘David, I see you’ve been covering digital cameras a lot. Wondering if you’d be interested in one that shoots underwater and costs less than $100? Press release below. Contact me if any questions.’” David Pogue, New York Times, @Pogue Source:  Ragan.com ,  Michael Sebastian
[object Object],Bridged virtual and reality by engaging via social media and bringing 150 fans to U.S. Airways Center for more than a game! Still getting  coverage Source: Krystal Temple  @sunsprgirl , Phoenix Suns
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"Leadership Persona -- fied" 2009 PRSSA Leadership Rally

  • 1. PRSSA Leadership Rally Leadership Persona – fied June 13, 2009 Ryan Zuk, APR Twitter: @ryanzuk Blog: criticalmasspr.com www.linkedin.com/in/ryanzuk ryanzuk at gmail dot com 602-821-3165
  • 2. Copyright © ABC, Inc.
  • 3.
  • 4. Anyone Tweeting? #PRSSA (and a question for you…)
  • 5.
  • 6.
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  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. “ Ideal for me … is a short paragraph telling what the thing is. So the best pitches I’ve ever gotten are, ‘David, I see you’ve been covering digital cameras a lot. Wondering if you’d be interested in one that shoots underwater and costs less than $100? Press release below. Contact me if any questions.’” David Pogue, New York Times, @Pogue Source: Ragan.com , Michael Sebastian
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  • 18.