1. Importance Of Planning In Activations Ryan Rego

2. What is Planning?

3. Planning is one of the most important project management and time management techniques. If you do it effectively, you can reduce much the necessary time and effort of achieving the goal. Planning is preparing a sequence of action steps to achieve some specific goal.

4. Why Do We Need To Plan?

5. A plan is like a map. When following a plan, you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to go or what to do next One more reason why you need planning is again the 80/20 Rule. It is well established that for unstructured activities 80 percent of the effort give less than 20 percent of the valuable outcome. You either spend much time on deciding what to do next, or you are taking many unnecessary, unfocused, and inefficient steps. Planning is also crucial for meeting your needs during each action step with your time, money, or other resources. With careful planning you often can see if at some point you are likely to face a problem. It is much easier to adjust your plan to avoid or smoothen a coming crisis, rather than to deal with the crisis when it comes unexpected.

6. 5. Vision What do you want to achieve? Where does this fit into the ‘big picture’? 2. Challenge Accept the challenge and define and set realistic goals. Without goals, things drift 3. Timetable Work out a definite programme, including a plan of action, complete with deadlines 4. Overheads Estimate the cost of your budget, in terms not just of cash but also of time and materials. 6. You are there! But remember to keep checking how far you have traveled down the route 7. Roll it out Implement the plan and commit to the achievement of the goals. Seven Steps To Effective Planning 1. Inventory Assess the situation. What might help or hinder your efforts?

7. Activation Planning Process Planning Stages

11. Reach Plan Sl No Activity Touch Points Project Duration No of Locations No of sub Locations No of Days / Month at Location Average no of TG / Footfalls Direct Contact through promoters engaging with TG Indirect Contact Reach per city Total Reach for 4 Cities Visibility Activity 1 Scale Down Stickers Apartments 30 days 5 200 1 3 3000 340500 1362000 Malls 2 1 30 5000 300000 CCD's 5 1 30 250 37500 2 Switch On To A Slender “U” Apartments 30 days 5 200 1 3 3000 33000 132000 Corporates 30 days 5 1 1 2500 12500 Clubs 30 days 5 1 30 100 15000 Gyms 30 days 5 1 1 500 2500 3 Coasters & Table Stickers CCD's 30 days 5 1 30 100 15000 15000 60000 4 Slimmer Waist Line Apartments 7 days 15 200 1 3 9000 9000 36000 Engagement Activity 5 Ladies with a cause Apartments 10 days 5 1 1 100 500 1500 6000 5 1 1 50 250 Clubs 5 1 1 100 500 5 1 1 50 250 6 Beauty & Fitness Beauty Saloons 10 days 5 1 1 50 250 1500 6000 5 1 1 100 500 Spas 5 1 1 50 250 5 1 1 100 500 7 Also your Furniture Furniture Showrooms 15 days 5 1 15 25 1875 9375 37500 5 1 15 100 7500 8 BSA Workout Zones Society Gyms / Fitness Centres / Corporates 15 days 5 1 15 150 11250 15000 60000 5 1 15 50 3750 9 BSA Workout LCV (Busy streets/ Apartments/ Corporates/ Malls/ Youth Hangouts/ Clubs ) 15 days 5 4 15 50 15000 22500 90000 5 1 15 100 7500

12. Date Plan Client: PC Chandra Jewellers Total No. of Location: 85 Total No. of Working Days: 30 days across 4 months Malls: 4 Locations - Only in sub towns / districts Apartments: 36 Locations - Only in Kolkata Clubs: 20 Locations - Only in Kolkata Cultural Associations: 10 Locations - Only in Kolkata Activity Duration: 15 Week Ends - Across Kolkata & sub towns / districts Elements April 4, 2009 April 5, 2009 April 11, 2009 April 12, 2009 April 18, 2009 April 19, 2009 Saturday Sunday Saturday Sunday Saturday Sunday Malls Mall 1 Mall 1 Mall 2 Mall 2 Mall 3 Mall 3 Apartments Apartments 1, 2, 3 & 4 Apartments 1, 2, 3 & 4 Apartments 5, 6, 7 & 8 Apartments 5, 6, 7 & 8 Apartments 9, 10, 11 & 12 Apartments 9, 10, 11 & 12 Clubs Cultural Associations Elements May 9, 2009 May 10, 2009 May 16, 2009 May 17, 2009 May 23, 2009 May 24, 2009 Saturday Sunday Saturday Sunday Saturday Sunday Malls Mall 6 Mall 6 Apartments Clubs Clubs 1 & 2 Clubs 1 & 2 Clubs 3 & 4 Clubs 3 & 4 Clubs 5 & 6 Clubs 5 & 6 Cultural Associations Association 1 & 2 Association 1 & 2 Association 3 & 4 Association 3 & 4 Association 5 & 6 Association 5 & 6 Elements June 13, 2009 June 14, 2009 June 20, 2009 June 21, 2009 June 27, 2009 June 28, 2009 Saturday Sunday Saturday Sunday Saturday Sunday Malls Apartments Apartments 21, 22, 23 & 24 Apartments 21, 22, 23 & 24 Apartments 25, 26, 27 & 28 Apartments 25, 26, 27 & 28 Apartments 29, 30, 31 & 32 Apartments 29, 30, 31 & 32 Clubs Clubs 11 &12 Clubs 11 &12 Clubs 13 & 14 Clubs 13 & 14 Clubs 15 & 16 Clubs 15 & 16 Cultural Associations

13. Importance Of Planning In Activation 4. The next step would be manpower and resource planning. 5. The last step is to plan for the crisis management

14. Manpower Planning Epicentre Branch Bangalore Client Cordination CS Manager CS Executive Execution Body Operations Manager Reporting Control Centre MIS Exec Inventory Control Center Operations Exec

15. Client Coordination Cs Manager Cs Exec (2) Epicenter Branch Bangalore Body Execution Operations Manager Reporting control center MIS Exec Inventory control center Operations Exec Team Structure

16. State Manager Recee Supervisor District incharge Supervisor & Promoters Team Structure Regional Centres Regional Centres Regional Centres Regional Centres Regional Centres Regional Centres Mumbai Delhi Bangalore Hyderabad Chennai Kolkata Regional Managers Regional Managers Regional Managers Regional Managers Regional Managers Regional Managers States to be covered States to be covered States to be covered States to be covered States to be covered States to be covered Maharastra Delhi NCR Karnataka Andrapradesh Tamil Nadu West Bengal Gujarat UP Kerala Bihar Madhya Pradesh Rajasthan Jharkhand Chattisgarh Punjab Goa Haryana Himachal Pradesh Uttranchal

18. Remember

19. THANK YOU.