The impact of a wrong pricing strategy can put your business into a downward spiral. Unfortunately many companies do not realize this until it is too late and and only learn this lesson once it is too late.By having the wrong strategy and pricing model, your sales teams have to spend more effort in trying to find ways to differentiate your solution from the competitors. The added effort extends your sales cycle and increases the cost of sales for your product or service.Inherently, by increasing your cost of sales, you end up making less margins on each sale.As a result, you have lower profits overallAfter enough time, the result is that you see your business sinking. Cash becomes tight which means that you cannot invest into R&D, or sales and marketing, which accelerates the death spiral.