Build a Social Selling Program with LinkedIn's Index
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Overview of LinkedIn Sales Solutions and how the LinkedIn Social Selling Index can provide insight on social selling performance.
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Build a Social Selling Program with LinkedIn's Index
- 1. Building a Social Selling Program Ralf VonSosen, LinkedIn Sales Solutions @rvonsosen Anneke Seley, Reality Works Group @annekeseley
- 2. Presenters Ralf VonSosen Head of Marketing for Sales Solutions, LinkedIn linkedin.com/in/ralfvonsosen @rvonsosen Anneke Seley CEO, Reality Works Group (formerly Phone Works) Coauthor, Sales 2.0 www.linkedin.com/in/annekeseley @annekeseley
- 3. Agenda One view on Social Selling SMA Study of Social Media in Social Selling LinkedIn Social Selling Index Making Social Selling a Reality
- 4. Been on the course lately? What social selling is not. 4
- 5. Buying process has fundamentally changed. LinkedIn Confidential ©2013 All Rights Reserved
- 6. Ralf VonSosen Head of Marketing at LinkedIn Sales Solutions 1,350 1st Degree Connections on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 6
- 7. “ People buy from People, (1) who understand their business, (2) understand them, (3) and trust to solve their problems. “
- 8. Social Selling Changes the Game Jack Clarke Lucy River Find Relate Engage • Leverage Pro Networks • Focus on Real People • Leverage Warm Introductions • Expanded Company Network • Gather Intelligence • Meaningful Conversations • Target Decision-makers • Deliver Relevant Information • Collaborative Buying Process
- 9. How strong is your Social Selling foundation? Low High “Laggards” “Tip-Toers” “Leaders” Find Low High Buy Lists Leverage Professional Networks Limited to Private Rolodexes Expand to Company Social Network Spray & Pray to Find Decision-makers Target Decision-makers Relate Low High Speed through Contacts Records Focus on Real People Limited to CRM Record Gather Intelligence with Internet Profile Pile On More Data Discover More Insight Engage Low High Pound through Cold Calling Leverage Warm Introductions Push the Sales Pitch Have a Meaningful Conversations Drive Cookie-cutter Sales Process Collaborate in Buying Process 9
- 10. Social Media and the Sales Organization Research Conducted by:
- 11. Adoption: It’s Still Early Which selection below best describes your organization's efforts to use social media in the sales organization?
- 12. Customer Engagement Which best describes the engagement of your organization's important customers?
- 13. Firm Engagement
- 14. For what are you using social media?
- 15. How active are you on social media? 6.0 4.0 2.9 3.4 5.3
- 16. We Have A Social Media Strategy… …for my (total) organization … for my sales organization
- 17. Sales Force’s Understanding of Social Media My sales organization has a solid I have received sufficient training understanding of how to use from my organization on using social media. social media.
- 18. Tremendous Upside for Sales My sales organization would be more productive our organization had a greater social media presence.
- 19. Introducing ….. LinkedIn Social Selling Index @linkedinselling
- 20. What goes into the LinkedIn Social Selling Index “100” •Brand •Reach •Gather Intelligence “Leaders” •Contribute Insights “Tip-Toers” “0” “Laggards”
- 21. Strengthening Brand 21
- 22. Extending Reach
- 23. Gathering Intelligence 23 23
- 24. Contributing Insights 24
- 25. What goes into the LinkedIn Social Selling Index “100” •Brand •Reach “Leaders” •Gather Intelligence •Contribute Insights “Tip-Toers” “0” “Laggards”
- 26. How do we compare to competitors? @linkedinselling 26
- 27. Your Social Selling Index 27
- 28. Your Social Selling Index vs. Competitors 28.9 Your Social Selling Index
- 29. How you are already using LinkedIn. @linkedinselling 29
- 30. Activity – Power vs. Standard
- 31. Who is a LinkedIn Power User (Premium Subscriber)?
- 32. LinkedIn Social Selling Index Time to get yours! @linkedinselling
- 33. Get your LinkedIn Social Selling Index http://linkedinsocialsellingindex.com 33
- 34. Scalable Social Selling: Real World Examples Anneke Seley @annekeseley CEO, Reality Works Group, formerly Phone Works Coauthor, Sales 2.0 © 2012. All rights reserved.
- 35. Real World Results 80% of revenue 88% of pipeline © 2012. All rights reserved.
- 36. Real World Results Order volume increased 4x. © 2012. All rights reserved.
- 37. What are their stories? © 2012. All rights reserved.
- 38. Discussion Questions © 2012. All rights reserved.
- 39. Justifying Social Selling to Executives “ “ From 2011 TeleWeb Buyer Preference Study © 2012. All rights reserved.
- 40. Who Can Drive Scalable Social Selling and Results? Inside Sales Leaders © 2012. All rights reserved.
- 41. What’s YOUR social selling story? © 2012. All rights reserved.
- 42. Q&A Ralf VonSosen Head of Marketing for Sales Solutions, LinkedIn linkedin.com/in/ralfvonsosen @rvonsosen sales.linkedin.com Presenters Linkedinsocialsellingindex.com Anneke Seley CEO, Reality Works Group (formerly Phone Works) Coauthor, Sales 2.0 www.linkedin.com/in/annekeseley @annekeseley sales20book.com realityworksgroup.com
Hinweis der Redaktion
- Social Selling for Executives: What the Management Team Needs to Know to Succeed with Today's CustomersAre you a top executive in sales and marketing wondering how a social media strategy fits in your business? Or are you a sales or marketing professional who wants to discuss the benefits of social selling with your manager, an executive team or board of directors? Listen in as Anneke Seley presents data, metrics and customer case stories to illustrate: Why and when you should include social media in your selling strategyHow companies large and small are using social sellingHow you can get started with social selling
- Describe Pakra and social selling process.Target list of 10-15 companies per week. Research and connect on LinkedIn.Move to email/phone. Schedule a demo. Conversion time from demo to close reduced over 20%33% of accounts in one target industry closed due to social selling.
- From IBM commissioned study of over 1,000 global IT and LOB decision makers- landmark research into teleweb buying purchases.over 1/3 of respondents have already used socialmedia to engage with their vendors and 75% are likely to use socialmedia in the IT purchase process in the future.
- From IBM commissioned study of over 1,000 global IT and LOB decision makers- landmark research into teleweb buying purchases.over 1/3 of respondents have already used socialmedia to engage with their vendors and 75% are likely to use socialmedia in the IT purchase process in the future.
- From IBM commissioned study of over 1,000 global IT and LOB decision makers- landmark research into teleweb buying purchases.over 1/3 of respondents have already used socialmedia to engage with their vendors and 75% are likely to use socialmedia in the IT purchase process in the future.
- From IBM commissioned study of over 1,000 global IT and LOB decision makers- landmark research into teleweb buying purchases.over 1/3 of respondents have already used socialmedia to engage with their vendors and 75% are likely to use socialmedia in the IT purchase process in the future.