Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

LinkedIn Social Selling Index Introduction

2.529 Aufrufe

Veröffentlicht am

Overview of LinkedIn Sales Solutions and how the LinkedIn Social Selling Index can provide insight on social selling performance.

LinkedIn Social Selling Index Introduction

  1. 1. Building a Social Selling ProgramRalf VonSosen, LinkedIn Sales Solutions@rvonsosenAnneke Seley, Reality Works Group@annekeseley
  2. 2. Presenters Ralf VonSosen Head of Marketing for Sales Solutions, LinkedIn linkedin.com/in/ralfvonsosen @rvonsosen Anneke Seley CEO, Reality Works Group (formerly Phone Works) Coauthor, Sales 2.0 www.linkedin.com/in/annekeseley @annekeseley
  3. 3. Agenda One view on Social Selling SMA Study of Social Media in Social Selling LinkedIn Social Selling Index Making Social Selling a Reality
  4. 4. Been on the course lately?What social selling is not. 4
  5. 5. Buying process hasfundamentally changed. LinkedIn Confidential ©2013 All Rights Reserved
  6. 6. Ralf VonSosen Head of Marketing at LinkedIn Sales Solutions 1,350 1st Degree Connections on LinkedInLinkedIn Confidential ©2013 All Rights Reserved 6
  7. 7. “ People buy from People, (1) who understand their business, (2) understand them,(3) and trust to solve their problems. “
  8. 8. Social Selling Changes the Game Jack Clarke Lucy River Find Relate Engage• Leverage Pro Networks • Focus on Real People • Leverage Warm Introductions• Expanded Company Network • Gather Intelligence • Meaningful Conversations• Target Decision-makers • Deliver Relevant Information • Collaborative Buying Process
  9. 9. How strong is your Social Selling foundation?Low High“Laggards” “Tip-Toers” “Leaders” Find Low High Buy Lists Leverage Professional Networks Limited to Private Rolodexes Expand to Company Social Network Spray & Pray to Find Decision-makers Target Decision-makers Relate Low High Speed through Contacts Records Focus on Real People Limited to CRM Record Gather Intelligence with Internet Profile Pile On More Data Discover More Insight Engage Low High Pound through Cold Calling Leverage Warm Introductions Push the Sales Pitch Have a Meaningful Conversations Drive Cookie-cutter Sales Process Collaborate in Buying Process 9
  10. 10. Social Media and the Sales OrganizationResearch Conducted by:
  11. 11. Adoption: It’s Still Early Which selection below best describes your organizations efforts to use social media in the sales organization?
  12. 12. Customer EngagementWhich best describes the engagement of your organizationsimportant customers?
  13. 13. Firm Engagement
  14. 14. For what are you using socialmedia?
  15. 15. How active are you on socialmedia? 6.0 4.0 2.9 3.4 5.3
  16. 16. We Have A Social MediaStrategy……for my (total) organization … for my sales organization
  17. 17. Sales Force’s Understanding ofSocial MediaMy sales organization has a solid I have received sufficient trainingunderstanding of how to use from my organization on usingsocial media. social media.
  18. 18. Tremendous Upside for Sales My sales organization would be more productive our organization had a greater social media presence.
  19. 19. Introducing …..LinkedInSocial Selling Index@linkedinselling
  20. 20. What goes into the LinkedIn Social Selling Index “100” •Brand •Reach •Gather Intelligence “Leaders” •Contribute Insights “Tip-Toers”“0” “Laggards”
  21. 21. Strengthening Brand 21
  22. 22. Extending Reach
  23. 23. Gathering Intelligence 23 23
  24. 24. Contributing Insights 24
  25. 25. What goes into the LinkedIn Social Selling Index “100” •Brand •Reach “Leaders” •Gather Intelligence •Contribute Insights “Tip-Toers”“0” “Laggards”
  26. 26. How do we compare to competitors?@linkedinselling 26
  27. 27. Your Social Selling Index 27
  28. 28. Your Social Selling Index vs. Competitors 28.9 Your Social Selling Index
  29. 29. How you are already using LinkedIn.@linkedinselling 29
  30. 30. Activity – Power vs. Standard
  31. 31. Who is a LinkedIn Power User (Premium Subscriber)?
  32. 32. LinkedInSocial Selling IndexTime to get yours!@linkedinselling
  33. 33. Get your LinkedIn Social Selling Indexhttp://linkedinsocialsellingindex.com 33
  34. 34. Scalable Social Selling:Real World ExamplesAnneke Seley@annekeseleyCEO, Reality Works Group, formerly Phone WorksCoauthor, Sales 2.0© 2012. All rights reserved.
  35. 35. Real World Results 80% of revenue 88% of pipeline© 2012. All rights reserved.
  36. 36. Real World Results Order volume increased 4x.© 2012. All rights reserved.
  37. 37. What are their stories?© 2012. All rights reserved.
  38. 38. Discussion Questions© 2012. All rights reserved.
  39. 39. Justifying Social Selling to Executives“ “ From 2011 TeleWeb Buyer Preference Study© 2012. All rights reserved.
  40. 40. Who Can Drive Scalable Social Selling and Results? Inside Sales Leaders© 2012. All rights reserved.
  41. 41. What’s YOUR social selling story?© 2012. All rights reserved.
  42. 42. Q&A Ralf VonSosen Head of Marketing for Sales Solutions, LinkedIn linkedin.com/in/ralfvonsosen @rvonsosen sales.linkedin.comPresenters Linkedinsocialsellingindex.com Anneke Seley CEO, Reality Works Group (formerly Phone Works) Coauthor, Sales 2.0 www.linkedin.com/in/annekeseley @annekeseley sales20book.com realityworksgroup.com

×