various numbers on the growth and solution shares in the Cloud Market

1. Weather Forecast
Cloud Development EMEA Focus
IDC, Aberdeen Group, Eurostat
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2. Europe vs United States
Peak year for Cloud Adoption in
Europe was two to five years ago,
Peak in the US one to two years ago.
Due to the headstart the US has
13% more Companies still planning
for the Cloud.
Companies in Europe use
more Public Cloud Services
then their North American
Counterparts, with
exception of Cloud
Recovery Services
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3. European Climate
European organizations continue to weather
a double dip recession that began in 2008.
There has been very limited new European
investment in IT equipment or headcount.
North American companies have not dealt
with as drastic a finacial crisis.
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4. Cloud Adoption Rates
Data Archiving on SaaS:
Cloud Storage is the second most widely
adopted Public Cloud service after SaaS.
A sizable minority of SaaS users are
Archiving their data in the Public Cloud
28% respond that having an active SaaS
data archiving program.
25% of Large Enterprise are far more
likely to use eDiscovery services for
SaaS.
Just because the application is outside
the firewall doesn’t mean the data isn’t
important!!
For EMC the biggest Opportunity is the
Small and Mid-Sized Cloud Storage
Market (48% of the addressable
opportunity)
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5. Hybrid Cloud, en emerging Market for Enterprise
Only 5% of Small and Mid-sized
companies with a Public Cloud
reported having a Hybrid Cloud,
7% of Large Enterprises reported
to have a Hybrid Cloud.
Hybrid Cloud users are the heavy
users of Cloud Technology, this
market is just starting, most are
just 1 to 2 years old (see picture 1)
In 54% of Cloud choices are done
(procured) by a Line of Business, in
10% IT was only informed, not
involved, in 36% IT was consulted
without final approval.
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6. Barriers to Cloud adoption by Enterprises
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(IDC EU ’12)
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7. EU Cloud Market
The European Commission's new strategy for "Unleashing the
potential of cloud computing in Europe" outlines actions to deliver a
net gain of 2.5 million new European jobs, and an annual boost of
EUR 160 billion to EU GDP (around 1%), by 2020.
EU Policy actions to remove Barriers could have a positive effect on
Cloud spending, the EU believes this can grow the Cloud business
from €35 billion to €80 billion in 2020.
The Global Top 100 CSPs saw their annual cloud revenues surge 37
percent to $15.7 billion in 2012.
On the virtualization front Vmware (76.2%) remains the preferred
partner, Citrix (33.3%), MSFT Hyper-V (34.9%), Oracle (7.5%),
Redhat (8.6%), KVM (6.5%)
.
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8. Cloud Adoption by Company Size
Benefits seen from the Cloud
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Cloud Adoption by Solution Set
Job creation by Cloud Computing
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9. Which workloads are offered by Service Providers
Cloud Migrations in the Enterprise
Migration
Patterns
companies
already
using the
Cloud
27%
PUBLIC CLOUD
PROVIER #1
ON PREMISE
SYSTEM
PUBLIC CLOUD
PROVIER #2
PRIVATE
CLOUD
COMPANY ABC
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10. Enterprises with ERP Supply Chain Integration in the Cloud
Enterprise Employee’s who can access IT from remote locations
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