My slides from a talk I gave to the Zürich Netzzunft group in February 2010. I discussed how publishers are waiting for the tech industry to not only give them a new device but also a new business model, how Apple are pushing realism metaphors in the iPad User Interface Guidelines, and if this all means that publishers are sacrificing the emotional connection with readers because of this. The slides are rather minimal, but there should be a video of the presentation soon, which may mean they make more sense.

1. Russl Quinn
Losing Control of
the Presses
a

2. ME

3. Copenhagen
Bristol
Zürich

4. M SWEENEY’S
C

6. LOSING CONTROL OF
THE PRESSES

7. Panic.

8. Device.
Business Model.

9. The handover.

10. CASE: iPad

13. “The more true to life your
application looks and behaves,
the easier it is for people to
understand how it works and the
more they enjoy using it”

14. “Increase the perceived value of
your application”

15. “Replicate the look of high-
quality or precious materials”

16. “Take the time to make sure the
material looks realistic and
valuable”

17. “For example, on iPhone,
Contacts is a streamlined list, but
on iPad, Contacts is an address
book with a beautifully tangible
look and feel.”

18. Infographic by LukeW Ideation + Design
http://www.lukew.com/ff/entry.asp?996

19. Infographic by LukeW Ideation + Design
http://www.lukew.com/ff/entry.asp?996

20. The page curl.

21. Form fits function.
Right?

22. The abstract.

25. Didn’t we try this?

30. Reinvent?

31. [VIDEO]
Mag+ video was shown: http://vimeo.com/8217311

32. “One of the things our
grandchildren will find quaintest
about us is that we distinguish
the digital from the real.”
William Gibson

33. DEBATE

34. russellquinn.com
@russellquinn