Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

2. Social Media 101Mike Knutson & Lindsey KarlsonMonday, February 1, 2010brought to you by:Alliance Communications | Miner County ExtensionRural Learning Center | Howard School District

3. Source: http://www.youtube.com/watch?v=NhPgUcjGQAw

4. 5 things you need to know about social media

5. Characteristics of social media? Source: iCrossing

6. Source: Conversation Prism 1.0, Brian Solis/Flickr

7. #1 Conversations => Trust Actually, what we are saying is that conversations can build social capital,which in turn helps communities & businesses get things done

8. Source: Energize Clinton’s Facebook Page

9. Conversations lead to trust Tip: Treat your online conversations like a “cocktail party”

10. Conversations lead to trust Ag Chat on Twitter

11. #2 It’s about listening and learning

12. It’s about listening If you are marketing, you’d better be listening Source: http://www.youtube.com/watch?v=DkOHsjZKBB0

13. It’s about listening Google Alerts Go to the Google Alerts homepage to start

15. Your products

16. Your Organization

17. Community

18. Competition

19. Clients

21. It’s about listening Twitter Search http://search.twitter.com/ Permission by: www.clickrain.com

22. It’s about listening Search YouTube for video tutorials Go to the YouTube page to start

23. It’s about listening RSS Feeds-- RSS is a technology that enables users to receive updates on their favorite blogs & websites Source: “RSS in Plain English”/YouTube

24. #3 It’s about “Getting things done”

25. It’s about getting things done Principle – share don’t send Send Share Check out Google Wave -- http://wave.google.com

27. Message Board

28. Writeboard (wiki)

29. File Upload

32. Digg

33. Diigo

35. It’s about being social Be regular (no, not that kind of regular) Photo courtesy of romanaklee

36. It’s about being social Let your character shine…

37. It’s about being social But not stupid… Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page

38. It’s about being social Be visual

39. It’s about being social Be a resource to others

40. It’s about being social Be local

41. #5 It’s about choosing the right tools

42. It’s about choosing the right tools Identify your goals Identify your audience Invest time in learning Learn more: http://reimaginerural.com/but-what-tools-do-i-use/

43. It’s about choosing the right tools Hold conversations about more complex topics

44. It’s about choosing the right tools Hold short, fun conversations Find us at: http://www.facebook.com/home.php?#/MinerCountySD?ref=ts

45. It’s about choosing the right tools Find and share resources… FAST!

46. It’s about choosing the right tools Share powerful stories

47. It’s about choosing the right tools Online project management/ collaboration

48. It’s about choosing the right tools Collaborate on documents

49. It’s about choosing the right tools Share, find, and use photos

50. It’s about choosing the right tool Build a community Find this community: http://sdexplorer.ning.com/

51. How can you use social media to build an online community?

52. Rural Learning Center 109 N. Main Street Howard, SD (605)772-5153 www.rurallearningcenter.org Mike Knutson mike@ruraltransformations.comLindsey Karlson lindsey.karlson@rurallearningcenter.org