LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of ‪#‎LuxuryCommunications‬ moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula, attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels

1. 13th EACD Lisbon Debate “LUXURY
COMMUNICATIONS: Creative, Effective,
Innovative, Communicative | A roadmap communication
strategy transformation of people’s experience, self
perception and feeling from ordinary into extraordinary”
2ND JUNE 2015
Rui Martins | Portugal
Regional Coordinator
rui.martins@dianova.pt
The leading network for in-
house communication
professionals from all fields
across Europe (EACD)

2. The Association
• With more than 2,300
members from 42 countries,
the EACD is Europe’s leading
network for in-house
communicators.
• True to the motto “By Peers,
For Peers” we unite in-house
communicators in a pan-
European community and
provide members with the
support, tools and expertise
they need to overcome the
challenges we face and excel
as communicators.

3. Engagement
• The EACD aims to provide a truly engaging peer-to-peer community
and to offer an environment enabling members to build networks
across cultural, linguistic and political borders, allowing
communication professionals to exchange experiences, opinions and
knowledge.
• To tackle these challenges and to discuss the latest developments in
the communications landscape the EACD hosts central events such
as the annual European Communication Summit in Brussels as well
as Working Groups, Regional Debates, Coaching Days and Webinars.

4. Regional Activities
• Regional events give participants the chance to meet peers from
their respective region and share communication-related
experiences and ideas with colleagues who also work on an
international level.
• The EACD operates through a network of Regional Coordinators
who help organise events on a local level. These strengthen the
network by connecting EACD members and further promoting the
Association's vision.
• Regional Coordinators are the 1st point of contact for regional
EACD members and represent the EACD in their respective
countries.

5. Networking Activities
EACD Coaching Days
2 - 3 hour workshops for
EACD members interested
in learning in depth about
a particular topic.
Topics have included:
• Storytelling
• Communicating Success
• Using Data for Social
Media
Regional Debates
These events bring
together members for
informative discussions,
knowledge-exchange and
networking.
EACD Webinars
Online sessions with
various themes &
communication trends in
cooperation with EACD
Working Groups.
Topics have included:
• Digital Disaster
Resilience Programme
• Neuroscience &
Communications

6. Working Groups
• Members of the EACD
regularly convene in
workshops and meetings that
focus on specific topics.
• Their goals are to establish
cross-institutional networks
within specific fields and to
develop and enhance topic-
related standards.
• Each Working Group is led by
a Group Head who acts as
coordinator for all members.
10 EACD Working Groups

7. Events
• European Communication
Summit: June 25th and 26th,
2015 in Brussels; 80 high-
ranking and inspiring
speakers.
• European Communication
Award and Young
Communicators Award.
• EACD Forum: November 26th,
2015 at HSBC Headquarters
in London, UK.
ECA 2014 Winner Paul Polman, CEO of Unilever and YCA Winner 2014
Julia Bell, Corporate Public Relations Manager for Visa Europe.

8. Publications
EACD members enjoy a free subscription to our Communication
Director magazine and other EACD publications such as service
brochures.

9. Online Community
EACD Website
EACD Intranet
Facebook
Twitter and LinkedIn

10. Research
• European Communication Monitor
2014: 8th annual survey of 2,777
communication professionals
from 42 countries.
• The C-Suite: project, conducted
by the Amsterdam School of
Communication and Research
(AsCoR) in cooperation with the
EACD and Russell Reynolds
Associates, analyses the
prevalence and membership of
Chief Communication Officers in
executive committees.

11. Thank you for your
attention!
For further information please visit:
www.eacd-online.eu
And stay in touch:
@eacdonline | www.facebook.com/eacd.online
rui.martins@dianova.pt
As always, we are open to new ideas or comments about any EACD
activities or initiatives!