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Why social media (India)
- 2. What is social media?
- 3. Talking virtually
- 4. The traditional media was A monologue Did you have a say??
- 6. Early internet included message boards and chat rooms And today, conversations can take place through * Blogs * Social bookmarks * Microblogs * IM Apps * Online chat * Podcast * RSS * Video sharing * Widgets * Photo sharing * Social networks * Wikis
- 7. Today's consumer is empowered, and they do not come to you anymore, so you have to reach out where they hangout ! People are no longer just demographics Every person has a trust circle whose opinions influence them and no marketing can break that bond
- 8. And why is all this importan t
- 9. # Cost
- 10. Inbound vs Outbound marketing TV ads Social media marketing Print ads / Banner ads Blogging and content marketing Hoardings Podcasts Trade shows White papers Telemarketing / Cold calling Ebooks Press releases Infographics Trade shows Search engine optimization (SEO) Email marketing / Direct mail Pay per click (PPC) advertising The cost of going “social” is minimal while outbound marketing proves to be very costly - around 62% more And the ROI - inverse
- 11. # Reach
- 12. fact In India, there are approx. 121 million internet users as in 2012 Their online activity generally includes social networking 0.95 search/buy non-travel products 0.76 information search 0.74 music download 0.69 job search 0.62 emailing 0.61 search/buy travel products 0.59 pay bills online 0.51 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1
- 13. Quick facts # Traditional marketing methods redundant with Do Not Call lists, No Direct Mails & Skipping Tv ads “Interrupted Advertising” # India - 75 per cent users under age of 35 years * 1/3rd of India's online population is between 15 - 24 years # Internet - decision-making tool with search engines and reviews
- 14. THE BIG FIVE
- 15. Indian users of – 45,825,620 * FB users in Vadodara – 88520, internet user penetration - 7.69% Over 10 million Indian accounts on * 75% of companies now use Twitter as a marketing channel is the 3rd most visited website * It handles 10% of the internet’s traffic users in India – 90,33,354 * Over 150 million members on LinkedIn as of Feb 2012 December of 2011 became one of the top 10 largest social networks with 11 million visits per week
- 16. seo If you are not on internet, you do not exist. Google is the new Yellow Pages Worldwide, we conduct 88,000,000,000 searches per month on Google. PER SECOND 34,000 PER MINUTE 2,000,000 PER HOUR 121,000,000 PER DAY 3,000,000,000 Google+ Launched on June 28, 2011, it reached 10 million users by July 14, 2011 It is gaining 625,000 users per day If Google can’t find you,neither will anyone else.
- 17. photo-sharing Founded in March 2010, Instagram reached the milestone of 1 million users in December 2010 In August 2011 Instagram users had uploaded 150 million photos 10 million users were using the app by September 2011 The release of the Android app version saw 1 million downloads in 1 day! April 2012, Instagram reaches the new milestone of 30 million users ______________________________________________________________________ There are 152,000,000 blogs on the Internet. Companies that blog have 55% more website visitors. blog
- 18. There are many others which are also included in the social media scenario but not too helpful, especially for those , who are looking for company / sector specific marketing
- 19. #Measure
- 21. ROI METRICS FOR SOCIAL MEDIA social media audits help to measure Reach, Frequency & Traffic, Influence, Conversations & Transactions, Sustainability and Sentiment
- 22. # Future
- 23. Social media is not a fad It is a revolution It is how the future generation communicates And soon laptops will be extinct...
- 25. Our stand . Digital Mediums Used Current Output Live Streams Microblogs Blogging Photo-sharing Video-sharing
- 28. Social media can profit a B2B company by (1) building the business’s brand image, (2) educating the key accounts about the products, (3) creating better search visibility, (4) building thought leadership and (5) promoting positive reviews.
- 29. SUZLON is the world’s third largest manufacturer of wind turbines. It has its presence in 32 countries and employs over 13,000 people. It is very active on both Twitter and Facebook and regularly updates the content on both. One of their most interesting campaigns has been their success at building an online ‘community’ called Pure Air Lovers Society (P.A.L.S). Its success gives proof to the fact that an effective and meaningful Social Media campaign can truly prove to be a great asset.
- 30. Tetra Pak is the world’s leading food processing and packaging solutions company. Their website is taking advantage of user connectivity by having “Share options” and they maintain a very active Corporate Twitter Account and manage their Tetra Pak India Facebook Page very effectively.
- 31. SaaS venture Deskaway making Project Management softwares, has a buzzing Twitter account. “We share news, messages, company culture, thought leadership on Cloud/SaaS, product announcements, blog articles on our Twitter stream. This brings inbound traffic to our site.”
- 33. Chevrolet India’s social media campaign focused on engaging automobile enthusiasts, existing/prospective customers and Chevrolet fans with the intent to offer the best-in-class service and brand experience. Chevrolet India’s Facebook page (www.facebook.com/ chevroletindia) has grown to over 199,000 members and counting. The forum has also started generating sales leads and dealership queries which are actively tracked by the sales team internally.
- 34. Your Homework
- 35. Define your company's Social Media Strategy Think “Conversations”, not “Campaigns” Find your rich media niche Develop your personal brand “Digital Image” “Online Reputation” Establish Goals Give them something to talk about How Social are your competitors?
- 36. rule #1 Listen
- 37. rule #2 Participate
- 38. Engage rule #3