Build Your Brand Online-June 20th

View this Presentation on http://www.GetMeFoundOnline.com

What We’re Going to Cover
0 Website Development
0E-Commerce Website Platforms
0Web Analytics
0Search Engine Optimization
0Pay-Per-Click Search Engine & Social Media Promotion
0 Social Media Development
0 Google
0Leveraging for small business
0Google industry secrets
0 Developing a Marketing Strategy for Your Company’s
Online Assets
0Pay-Per-Click Search Engine & Social Media Promotion

Today’s Objectives
0 Learn how to turn your small local business into a world-
wide enterprise with Shopify.
0 Get your website found online through leveraging:
0 Organic Search Engine Optimization
0 Hiring Someone or Doing it Yourself
0 Non-Organic Search Engine Optimization
0 Pay-Per-Click Paid Placement (Time & Space)
0 Google Ad Network
0 Unplanned Purchases
0 Building a new internet marketing strategy for your
business.
0 Learn how to analyze your website’s performance.
0 Learn how to turn social media into a revenue stream for
your business.

Skyscrapers Aren’t
Built Overnight
0 You will get what you put into your online presence development
for you business.
0 If you have questions please don’t be afraid to ask today,
tomorrow, next week, or whenever. The Innovation Center is a
resource for you.
0 Frustration is bound to come when developing your online
presence but you must persevere to build the competitive
advantage it can bring your business or community organization.
0 Leverage the new Online Resource Center for industry insight,
self-help videos, directory of who to hire, and register for future
workshops that focus on specific online presence development
functions that you would like to learn more on.

Homework Review
Top Websites
0 Red Dress Boutique
0 Great use of custom
application.
0 Great use of categories for
types of clothes and by price
range.
0 Easy to operate.
0 Does need major search engine
optimization work.
0 Needs to encourage social
sharing of every product listed.
0 Example: ShareThis
application
Top Facebook Business Pages
0 https://www.facebook.com/Impressionsnwa
0 Custom HTML Applications
0 Browse Store
0 Restock Notify
0 Instagram
0 Sign up for Shopping Cart
0 How to Order
0 Major Return on Investment on Facebook
by leveraging displaying/selling product
direct on Facebook with, Run/Ship &
Run/Hold comments to photos on
Facebook timeline.
0 Major website work needed to compliment
social media stature.
0 Must champion shipping and have
solid/consistent refund process in place.

My 8 Great Tips to
Market Dominance
1. Building the Brand
2. Situational Analysis
3. Build a Strategy for your Website Development
4. Build Your SEO Strategy
5. Build a Internet Marketing Strategy
6. Analyze Your Website Performance
7. Become Socially Responsible
8. Make Google Your Friend

Step 3: Building a Strategy for your
Website Revisited
0 Now that we know what the market looks like it is
time to build a strategy for your brand.
0 Are you going to hire someone or do it yourself?
0 Have SMART goals for your website development and
social media strategies.
0 Increase traffic from northeastern Oklahoma by 200%
in first three months of new site.
0 Increase engagement on Facebook by 500 fans in the
first three weeks of the optimized Facebook page.
0 Be on the first page for local results for specific industry
in first six months.

Available Platforms
0 Wix (Drag and Drop)
0 App market is available
0 SquareSpace (Drag and Drop)
0 Example: Ontario PC
0 Weebly (Drag and Drop)
0 Example: Build Bartlesville
0 WordPress
0 Example: bugRIGHT
0 Plug-in market is available

E-Commerce Website Platform
0 Shopify is an e-commerce website platform that
makes designing a website and selling products easy
for small businesses.
0 Shopify represents an engaging user friendly website
that offers search engine optimization tools to earn
your site Google street cred.
0 Take your local business to a world-wide market with
new revenue streams.
0 Key features of Shopify:
0 http://www.shopify.com/website/templates

Options for Building Your Shopify Website
Option 1
0 Hire a developer to design
a custom template and
setup the site.
0 Includes setting up for
search engine
optimization.
0 Setting you as the business
owner up as the admin to
upload images, pages,
videos, and more from
mobile phone or tablet.
Option 2
0 Do it yourself! Take on the world-
wide market with a strategy on your
own!
0 Use a stock template from Shopify’s
template market place.
0 Register your website with
Google/Bing.
0 Optimizing each product page and
content page with keywords and SEO
tactics.
0 Upload images, content, and keep
track of orders.
0 Link with social media to create traffic
and additional revenue streams.
0 Leverage new applications to increase
engagement and functionality.

Step 4:Build Your SEO Strategy
0 Leverage the situational analysis conducted for the web
development strategy to analyze the following:
0 Keywords competitors are using
0 SEO tactics that competitors are using
0 Strong Tagging
0 Bolded text mean, STRONG TAGGED.
0 Google/Bing focuses on those key terms.
0 Micro-Tagging
0 Way of the future that will tell search engines exactly what the page represents.
Example: Murphy’s Steakhouse in Bartlesville, Okla. would have Micro-Tags for local
restaurant with location featuring Bartlesville, Okla. or near Tulsa, Okla.
0 Leverage Google AdWords Keyword Tool to analyze keywords
per industry
0 Organic vs. Non-Organic Search Engine Marketing.
0 Understand the importance of SEO dominance on all content.
0 Google/Bing can’t read or properly index Flash/Java or images
without a proper ALT Tag and file name.
0 Continue to modifying strategy to continue to increase traffic and
conversion rates.

Option 1: Hire a SEO Juice Man
0 Much like scenario when hiring a web developer, must have a strategy in
place before meeting with potential SEO Juice Men.
0 Have list of competitors readily available, geographic target market, and
targeted audience.
0 Be ready to pay monthly fee and expect to receive updates including:
0 Monthly Google Analytics Report
0 Google AdWords Reports
0 Tell them you want a SEO strategy for planned and unplanned
purchases.
0 Planned
0 Someone Googles the keywords, Arena Tools for Tractor, your business
should be on the first page if you sell arena tools.
0 Unplanned
0 Someone who has known history of looking at arena tools for tractors on
the internet or social media sees ad on a website relating to arena tools for
tractors.
0 Think impulse buying at a grocery store with end caps and products at the
check out.

Example of SEO Juice Man

Option 2: Do it Yourself
0 Leverage SEO assistance apps or plug-ins if available for your
website development platform.
0 Register with Google Analytics to analyze traffic.
0 Are visitors bouncing (exiting) from you site to soon?
0 Are visitors getting to the desired take action page on your website?
0 Just because you have traffic does not mean you have the right traffic!
0 Conversion rates and ROI!
0 Have a strategy for both:
0 Organic SEO
0 How do you make your site seem more credible and relevant to search
engines?
0 Build back links and continually add new content that is engaging and contains keywords.
0 Non-Organic SEO
0 In the beginning of launching a website or new SEO strategy it is highly
recommended to leverage non-organic paid placement to earn more traffic
and higher rankings.
0 Google AdWords
0 Facebook Ads
0 Display Ad placement on targeted websites
0 ESPN
0 High Plains Journal

SEO Tactics That Will
Earn You Google Cred
0 Have a domain name with specific keywords in the actual
domain name.
0 Example: TulsaMetalRoofing.com
0 You can make this domain name your main domain name and
then have multiple other domain names that point back to
your website.
0 If you post videos to YouTube/Vimeo ensure that you use
key terms in the title of the video and keyword section.
0 Have internal links on each page of your website.
0 Update your content regularly.
0 Save every image that is placed on your website with
keywords.
0 Example: WeddingCakeBakersTulsa.jpeg

SEO Industry Secrets
0 You can submit your website and subsequent webpages to
be indexed by Google and Bing by registering for
webmaster tools on both search engines.
0 You must verify your website with both Google and Bing by
placing code on your website.
0 Strong Tag the products you offer and the markets you
compete in on the homepage of your website.
0 Example: bugRIGHT
0 Get social and leverage social media!
0 Submit articles to targeted media contacts for publishing
both in print and online. Increases traffic to website and
builds credibility in the eyes of consumers and search
engines.
0 PR Web

Step: 5 Build a Internet Marketing Strategy
0 Pre-Launch
0 How will you tease that you are launching a new website through various promotional platforms?
0 Increase excitement about the process and also gain feedback from the market on what they are looking
for in the site or social media?
0 Start collecting email addresses through Mail Chimp.
0 Launch
0 OBJECTIVE IS TO GET TRAFFIC TO YOUR SITE AND TO GET PEOPLE TALKING ABOUT YOUR NEW
WEBSITE AND NEW FEATURES!
0 Set a aggressive budget that you are willing to work with and leverage pay-per-click paid placement
through Google, Bing, YouTube, Facebook etc.
0 Ensure that all of your touch points with your consumers has your new website and social media pages.
0 Business cards
0 Branded clothing apparel
0 Banners, Billboards, Brochures, etc.
0 Find ways to be a guerrilla marketer when communicating your new website.
0 GAF Roofing example of launching brand relationship building campaign.
0 Launch a YouTube video of a screen shot of how to navigate through your new website.
0 A video for each of your target audiences that your site caters to.
0 After Launch
0 Develop a system for altering your website and social media tactics to ensure that you are staying
relevant with your most profitable audiences.
0 Massage and tinker your internet marketing budget to find the right amount of money to spend on PPC
ads through Google, Bing, YouTube, Facebook, etc. that will continue to keep you top of mind with your
current customers and continuing to encourage new customers to try out your products/services.
0 Continue to find ways to encourage two-way communication between the company and its most
profitable customers.
0 Social media messaging development
0 Website/Email survey about product performance
0 Encourage reviews through Google, Facebook, Angie’s List, etc.

Discuss Developing Systems

Step 6: Analyze Your Website’s Performance
0 To continue your company’s empirical rise in the online market and
to continue to increase conversion rates you must be consistently
measuring your website, social media, and marketing effort’s
performances.
0 Remember that you must set SMART goals to have specific metrics to
measure success by for your business’ online performance.
0 Find benchmarks in your industry that you would like to see your
business get to.
0 Nesting Necessities
0 Enter world-wide market by building the brand through e-commerce and
social media.
0 You must leverage cost efficient resources to really grasp your online
performance.
0 CrazyEGG
0 Raven Tools

Option 1: Hire Help
0 When tracking your website, social media, and marketing effort’s
performances it can become labor intensive. This is why if it is
more profitable for you to be undertaking other tasks for your
business rather than analyzing your performance, hire help!
0 If you are to hire someone make sure to know exactly what they
will be providing you with each month.
0 Are you getting access to a custom online resource center
(RavenTools) with Google Analytics, social media mentions, etc.
0 If there is work that is needed to be done to improve your
website, social media, or marketing efforts will this individual
provide suggestions and execute these suggestions once
approved or are these suggestions placed on your shoulders
alone?

Option 2: Be a GUERRILLA
Do It Yourself
0 Register for cost efficient and FREE tools that will help you make
adjustments to your website, social media, and promotional
strategy.
0 Google Analytics
0 CrazyEGG
0 Raven Tools
0 HootSuite
0 Facebook Business Page Manager Analytics
0 THINK RETURN ON INVESTMENT
0 Make updates to website, social media, and promotional strategy
based on tangible analytics. Don’t fall for advertising sales reps
tricks again. You own your own fate.
0 Remember that your online marketing strategy and value
messaging is consistent with your offline marketing.

Step 7: Become Socially (Social
Media) Responsible
0 The important reasons why to leverage social media:
0 Build your brand:
0 Continue to build your relationship with current customers.
0 Enable new customers to find you.
0 If your brand is not finding ways to connect with the Millennial age cohort then it will
die. These are the individuals that will leveraging social media platforms.
0 Earn Reviews to build your brand through social media
0 Google+
0 Facebook
0 Push traffic to specific webpages for your company or retailers of your product.
0 Create another channel to generate revenue. At the end of the ROI and conversion rates
are just as important on social media.
0 Earn search engine optimization juice for your website. Gives your company not only
another touch point with your consumer but earns you credibility in the eye of the
beholder, aka Google/Bing.
0 Enables a customer centric method for customers to tell other potential customers about
your product and services through “Sharing”.
0 Try to encourage the sharing of company content.
0 Official hashtags (#) through Twitter, promotions through Facebook, etc.

Facebook Business Pages Basics
0 Know the difference between a Facebook personal page and a
Facebook business page.
0 Have a strategic plan for getting traffic to your Facebook business
page.
0 Organic Traffic
0 Posting Facebook business page link or icon with accompanying link on all
marketing material online and offline.
0 Hosting promotions for customers that run through Facebook.
0 “Liking” targeted businesses, retailers, or community organizations in
your target market.
0 Example: bugRIGHT
0 Non-Organic Traffic Through Internal Targeting
0 Pay Per Click advertising on the Facebook network.
0 After 30 “Likes” on your Facebook business page go and claim your
Facebook business page’s username.
0 Example: Facebook.com/RSUInnovationCenter
View this Presentation http://www.GetMeFoundOnline.com

Facebook Business Page
Advanced Tactics
0 Make sure to post a specific link on each and every photo or video you upload to your
page.
0 Tag every picture and video you upload to your page.
0 Leverage free applications on Facebook that increase engagement with fans/followers
on your Facebook page or direct the them to a specific external site.
0 Re-Direct
0 PDF-Tab-Viewer
0 YouTube
0 Instagram
0 Have custom applications built for your Facebook business page that can increase
engagement and possibly allow the fan/follower to make a purchasing decision on the
Facebook page.
0 Have an optimized image in each image place holder for you brand.
0 Facebook Timeline Cover
0 Facebook Profile Image
0 Leverage Facebook advertising platforms outside of the display network that achieve
specific internal or external objectives
0 Facebook Offers
0 Promote Your Posts

How to Schedule Your Social Media Posts
0 It is always a battle when trying to figure out the
optimal time to spend on social media efforts for your
business. Now business owners can become savvy
social media marketers with all-in-one dashboards.
0 HootSuite
0 HootSuite allows you to strategically schedule your
Tweets, Facebook Posts, LinkedIn Posts, and Google +
Page Posts from one dashboard.
0 Best of all, Hootsuite is free for small businesses with
less than 5 social media accounts.

Learn More About Social
Media Platforms Online
0 Learn more at the Online Resource Center about the
following social media platforms and their
importance and role in creating a solid online
presence for your business.
0 Twitter
0 Google +
0 LinkedIn
0 Video Platforms
0YouTube
0Vimeo

Step 8: Make Google Your Friend
0 Leverage the Google suite of programs for businesses (The
List Could Go On Forever):
0 Google Webmaster Tools (Previously Discussed)
0 Google Analytics (Previously Discussed)
0 Google Places (Previously Discussed)
0 Organic placement in Google Search Engine Rankings
0 Non-Organic Options
0 Pay-Per-Click
0 Google Offers
0 Google Remarketing
0 Google Drive to Share Documents
0 Google Fusion Tables-BETA
0 Google Word, Excel, PowerPoint, etc.

Learn More on Googling for
Businesses Online
0GetMeFoundOnline.com/resources

Homework for After Day 2
0 Schedule a meeting with the RSU Innovation Center to
discuss your specific online presence development
needs.
0 This can be done by visiting RSUinnovation.com and
filling out the “Request for Services” form.
0 Email Anthony W. Tucker at atucker@rsu.edu with
any questions.

Got Questions?
Contact:
Anthony W. Tucker
Phone: 918-338-8039
Email: atucker@rsu.edu
Twitter: Tweet questions to @Brand_Tuck with
#BuildMyOnlinePresence
Review Today’s Presentation and Other Resources at
the new Online Resource Center for Online Presence
Development: http://www.GetMeFoundOnline.com

Build Your Brand Online-June 20th

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