Innovation and Creativity- Myths and Reality.

1. DEVELOPING
CREATIVIY AND
UNDERSTANDING
INNOVATION
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2. INNOVATION AND THE
ENTREPRENEUR
 Innovation is the key function in the
entrepreneurial process
 Innovation is the process by which
entrepreneurs convert opportunities
into marketable ideas.
 Innovation is more than just a good
idea.
 Entrepreneurs blend creative thinking
with a systematic,logical process
ability
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3. ROLE OF CREATIVITY
 Creativity is the generation of ideas
that result in the improved efficiency
or effectiveness of a system.
 Two important aspects of creativity
are process and people.
Process is goal oriented.
People are the resources that
determine the solution.
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4. TWO APPROACHES TO CREATIVE PROBLEM SOLVING
ADOPTOR INNOVATOR
 Employs a disciplined,  Approaches tasks from unusual
precise, methodical approach. angles.
 Is concerned with solving,  Discovers problems and
rather than finding problems. avenues of solutions.
 Attempts to refine current  Questions basic assumptions
practices. related to current practices.
 Tends to be means oriented.  Has little regard for means, is
 Is capable of extended detail more interested in ends.
work.  Has little tolerance for routine
 Is sensitive to group cohesion work.
and cooperation.  Has little or no need for
consensus, often is insensitive
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to others.

5. NATURE OF CREATIVE PROCESS
 Creativity is a process that can be
developed and improved.
 Everyone is creative to some
degree.
 Creativity is not some mysterious
talent reserved for few.
 Barriers to creative thinking are
sometimes the inadvertent ‘killer
phrases’.
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6. SOME IDEA STOPPERS
 ‘Naah’
 ‘That’s the dumbest thing I have ever
heard’.
 ‘We have done all right so far why do
we need that?’
 ‘That doesn’t sound practical’.
 ‘Lets get back to reality’.
 ‘Where do you get these weird ideas’
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7. CREATIVE PROCESS-PHASES
Incubation
Knowledge Creative Ideas
Accumulation Process
Evaluation and
Implementation
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8. PHASES OF CREATIVITY
 Phase 1 : Background or Knowledge
Accumulation.
 Phase 2 : The Incubation process.
 Phase 3 : The idea experience.
 Phase 4 : Evaluation and Implementation
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9. DEVELOPING YOUR CREATIVITY
 RECOGNIZING RELATIONSHIPS.
 DEVELOPING A FUNCTIONAL
PERSPECTIVE.
 USING YOUR BRAIN.
 ELIMINATING MUDDLING MIND-SETS.
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10. DEVELOPING CREATIVITY
RECOGNIZING RELATIONSHIPS :
 Seeing new and different relationships among
objects, processes, materials, technologies and
people.
 Perceiving in a relational mode.
DEVELOPING A FUNCTIONAL PERSPECTIVE :
 View things and people in terms of how they
can satisfy your need to complement a project
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11. DEVELOPING CREATIVITY
USING YOUR BRAIN
LEFT HEMISPHERE RIGHT HEMISPHERE
 VERBAL NONVERBAL

 ANALYTICAL SYNTHESIZING
 ABSTRACT  SEEING ANALOGIES
 RATIONAL  NONRATIONAL
 LOGICAL  SPATIAL
 LINEAR  INTUTIVE
 IMAGINATIVE
TO BECOME MORE CREATIVE IT IS NECESSARY TO
PRACTICE AND DEVELOP BOTH HEMISPHERE SKILLS
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12. WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLS
LEFT HEMISPHERE SKILLS RIGHT-HEMISPHERE SKILLS
 Step by step planning of your  Using metaphors and
work and life activities. analogies to describe things
 Reading ancient, medieval, and and people in your
scholastic philosophy , legal conversation.
cases and books on logic.  Recording your hunches,
feelings, and intuition and
 Establishing timetables for all of calculating their accuracy.
your activities.  Detailed fantasizing and
 Using and working with a visualizing things and
computer program. situations in future.
 Drawing faces, caricatures,
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and landscapes. 12

13. DEVELOPING CREATIVITY
ELIMINATING MUDDLING MIND-SETS
 EITHER / OR THINKING
 SECURITY HUNTING
 STEREOTYPING
 PROBABILITY THINKING
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14. THE INNOVATION PROCESS
 Most innovations result from a
conscious, purposeful search for
new opportunities.
 Successful innovators use both left
and right sides of the brain.
 Most successful innovations are
simple and focused.
 Innovation often involves more
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15. TYPES OF INNOVATION
 INVENTION : Totally new product , service
or process.
 EXTENSION : New use or different
application of an already existing product,
service ,or process.
 DUPLICATION : Creative replication of an
existing concept.
 SYNTHESIS : Combination of existing
concepts and factors into a new
formulation or use.
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16. INNOVATION SOURCES
 Unexpected occurrences.
 Incongruities.
 Process needs.
 Industry and market changes.
 Demographic changes.
 Perceptual changes.
 Knowledge-based concepts.
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17. MAJOR INNOVATION MYTHS
 INNOVATION IS PLANNED AND
PREDICTABLE.
 TECHNICAL SPECIFICATIONS SHOULD BE
THROUGHLY PREPARED.
 CREATIVITY RELIES ON DREAMS AND
BLUE-SKY IDEAS
 BIG PROJECTS WILL DEVELOP BETTER
INNOVATIONS THAN SMALLER
 TECHNOLOGY IS THE DRIVING FORCE OF
INNOVATION AND SUCCESS
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18. PRINCIPLES OF INNOVATION
 Be action oriented.
 Make the product, process, or service simple and
understandable.
 Make the product ,process or service customer based.
 Start small.
 Aim high.
 Try / Test / revise.
 Learn from failures.
 Follow a milestone schedule.
 Reward heroic activity.
Work , Work , Work .
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19. FINANCIAL SUPPORT FOR
INNOVATION
 VENTURE CAPITALISTS.
 GOVERNMENT SUPPORT.
 NGO’S.
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