Mobile Phone Survey

Mobile Phone Survey Garnering an initial, basic insight into consumer behaviour & perception

The Questionnaire – A SnapShot Demographic Information

The Questionnaire – SnapShot (contd...) Consumer Behavioural Information

The Questionnaire – SnapShot (contd...) Openness to new brands * 17 th Question deleted

The Response – An Overview ,[object Object],[object Object],[object Object],[object Object]

The Respondents– An Overview ,[object Object],[object Object],[object Object],[object Object]

The Response – in detail Nokia Sony Ericsson Motorola LG PDA No mobile Others Samsung ,[object Object],[object Object],Total respondents were 65

The Response – in detail 41.5% 40% 13.85% 4.62% ,[object Object],[object Object],Total respondents were 65

The Response – analysis 41.5% 40% 13.85% 4.62% ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total respondents were 65 Total respondents were 65

The Response – in detail (15.38%) (27.69%) (3.08%) (23.08%) (15.38%) (15.38%) Where did I buy my mobile from? ,[object Object]

The Response – in detail Why did I choose this brand over others? (55.38%) (40.00%) (20.00%) (32.31%) (10.77%) (3.08%) (12.31%) ‘ Others’ include – user friendly, came with connection, bought by company

The Response – in detail ,[object Object],[object Object],Total respondents were 65

The Response – analysis What Mobile do I Own? ,[object Object],[object Object],[object Object],[object Object],Brands like Samsung and category of ‘Others’ indicates a steady position. Total respondents were 65

The Response – in detail How often do I (plan to) change my mobile ,[object Object],[object Object],(combined span of 91%) Total respondents were 65

The Response – in detail Am I open to buying a different brand? ,[object Object],[object Object],[object Object],Total respondents were 65

The Response – analysis Of those who responded “would be open to new brands”, 67% changed their brand in the past. Strong Correlation between response and past behaviour ,[object Object],[object Object]

The Response – in detail Depends on the bundled offer (if it has something new that is unavailable otherwise) 23% Don’t care about this when buying a phone. 9% Would prefer bundled service 22% Would prefer to choose service myself 46% Would I prefer a connection bundled with my phone? Total respondents were 65

The Response – in detail Would I be open to buying a brand completely new to the market ? Yes and Not sure/Don’t know = 21%+34% = 55% (36 respondents) can be seen as an index of opportunity for new brands. Total respondents were 65

Why Would I shift to a brand that is completely new to the market? Total respondents were 65 The Response – in detail

The Respondents – in detail Ownership pattern of common personal items

Note these! (for future action) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An exhaustive pan-India survey that covers these shortcomings needs to be undertaken to gain an in depth understanding.

Mobile Phone Survey

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Mobile Phone Survey