SlideShare ist ein Scribd-Unternehmen logo
1 von 72
Faking social media
true value of your fans
29TH OF APRIL 2013
BUENOS AIRES
@JAKUBROUBAL
@SOCIALBAKERSLA
#SODIGITALBA
COMPANY BACKGROUND
COMPANY BACKGROUND
ARGENTINA LOCAL INFO
TOP BRANDS WITH LOCAL FANS
MARKET RESEARCH
TOP CHILE POSTS
TOP CHILE POSTS
COUNTRY BENCHMARKS
COUNTRY BENCHMARKS
COUNTRY BENCHMARKS
FAKING SOCIAL MEDIA
REAL…! OR NOT?
CHILE
PRESIDENT
JUSTIN
GAGA
CHAVEZ
LAN
FAKE FOLLOWERS CHECK
#FAKINGSOCIALMEDIA
socialbakers.com/twitter/fakefollowercheck/
FAKING SOCIAL MEDIA
BRANDS FAKING
MONITORING OF FACEBOOK
PRESENCE
HAY QUE MEDIR Y ANALIZAR LOS RESULTADOS
GLOBAL BENCHMARKING
2012 EN SOCIAL MEDIA: HARD DATA
POSTED CONTENT
SHARED CONTENT
EL ALCANCE CORRELACIONA CON ENGAGEMENT
EL ALCANCE DE POST SEGUN EL TAMAÑO
DATA DESIGN SHOWCASE
CLIENTS
COMO PROCESAR LOS DATOS
DATA DESIGN SHOWCASE
MARKETING
3 CONSEJOS SIMPLES PARA SER
EXITOSOS EN SOCIAL MEDIA
1. BE CREATIVE
2. BE RESPONSIVE
3. BE BRAVE! SPEEDING IS
WHAT YOU WANT TO DO
JAKUB@SOCIALBAKERS.COM
@JAKUBROUBAL
@SOCIALBAKERSLA

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (11)

NCVO trustee conference November 2016: Governance and leadership in the digit...
NCVO trustee conference November 2016: Governance and leadership in the digit...NCVO trustee conference November 2016: Governance and leadership in the digit...
NCVO trustee conference November 2016: Governance and leadership in the digit...
 
Agility in seo - mike jeffs - digital olympus -sep 2016
Agility in seo - mike jeffs - digital olympus -sep 2016Agility in seo - mike jeffs - digital olympus -sep 2016
Agility in seo - mike jeffs - digital olympus -sep 2016
 
Social media seo_for_journos
Social media seo_for_journosSocial media seo_for_journos
Social media seo_for_journos
 
How to Run Marketing as a Team of One (And Still Crush Your Goals)
How to Run Marketing as a Team of One (And Still Crush Your Goals)How to Run Marketing as a Team of One (And Still Crush Your Goals)
How to Run Marketing as a Team of One (And Still Crush Your Goals)
 
SCORE Infographic: Retail
SCORE Infographic: RetailSCORE Infographic: Retail
SCORE Infographic: Retail
 
Local or Bust! Google Local and all Things Links WCMKE 2014
Local or Bust! Google Local and all Things Links WCMKE 2014Local or Bust! Google Local and all Things Links WCMKE 2014
Local or Bust! Google Local and all Things Links WCMKE 2014
 
Episode 7 social media
Episode  7   social mediaEpisode  7   social media
Episode 7 social media
 
Launch HR
Launch HRLaunch HR
Launch HR
 
[Webinar] Instagram Ads: Everything you need to know
[Webinar] Instagram Ads: Everything you need to know [Webinar] Instagram Ads: Everything you need to know
[Webinar] Instagram Ads: Everything you need to know
 
Twitter Analytics of The Campaign Starbucks 100
Twitter Analytics of The Campaign Starbucks 100 Twitter Analytics of The Campaign Starbucks 100
Twitter Analytics of The Campaign Starbucks 100
 
Shannon McGuirk - Digital PR Newsroom for Mozcon
Shannon McGuirk - Digital PR Newsroom for Mozcon Shannon McGuirk - Digital PR Newsroom for Mozcon
Shannon McGuirk - Digital PR Newsroom for Mozcon
 

Andere mochten auch

Andere mochten auch (20)

Twitter 4 Beginners Shorter Version
Twitter 4 Beginners Shorter VersionTwitter 4 Beginners Shorter Version
Twitter 4 Beginners Shorter Version
 
Cuerpo humano al microscopio (1)
Cuerpo humano al microscopio (1)Cuerpo humano al microscopio (1)
Cuerpo humano al microscopio (1)
 
For digital media companies, effective cybersecurity programs a must
For digital media companies, effective cybersecurity programs a mustFor digital media companies, effective cybersecurity programs a must
For digital media companies, effective cybersecurity programs a must
 
The Bobcat Way (Seneca High School Expectations)
The Bobcat Way (Seneca High School Expectations)The Bobcat Way (Seneca High School Expectations)
The Bobcat Way (Seneca High School Expectations)
 
Monetizing the Olympic Movement's Digital Assets
Monetizing the Olympic Movement's Digital AssetsMonetizing the Olympic Movement's Digital Assets
Monetizing the Olympic Movement's Digital Assets
 
Strategic ways to pursue unrelated business income
Strategic ways to pursue unrelated business incomeStrategic ways to pursue unrelated business income
Strategic ways to pursue unrelated business income
 
10+ Active Outdoor Learning Ideas
10+ Active Outdoor Learning Ideas10+ Active Outdoor Learning Ideas
10+ Active Outdoor Learning Ideas
 
2015 Food and Beverage Manufacturing Trends Survey: Optimism with a side of hope
2015 Food and Beverage Manufacturing Trends Survey: Optimism with a side of hope2015 Food and Beverage Manufacturing Trends Survey: Optimism with a side of hope
2015 Food and Beverage Manufacturing Trends Survey: Optimism with a side of hope
 
FASB changes to the nonprofit financial reporting model
FASB changes to the nonprofit financial reporting modelFASB changes to the nonprofit financial reporting model
FASB changes to the nonprofit financial reporting model
 
Cannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & TrendsCannes Lions 2015 Best Cases & Trends
Cannes Lions 2015 Best Cases & Trends
 
Certificates: Gateway to Gainful Employment and College Degrees
Certificates: Gateway to Gainful Employment and College DegreesCertificates: Gateway to Gainful Employment and College Degrees
Certificates: Gateway to Gainful Employment and College Degrees
 
My Improbable Love Affair with JetBlue
My Improbable Love Affair with JetBlueMy Improbable Love Affair with JetBlue
My Improbable Love Affair with JetBlue
 
“El sistema educativo español está condenado al fracaso”. Roberto Aparici ent...
“El sistema educativo español está condenado al fracaso”. Roberto Aparici ent...“El sistema educativo español está condenado al fracaso”. Roberto Aparici ent...
“El sistema educativo español está condenado al fracaso”. Roberto Aparici ent...
 
JALT 2011: Kids sharing stories
JALT 2011: Kids sharing storiesJALT 2011: Kids sharing stories
JALT 2011: Kids sharing stories
 
Student Activities and Social Media: Twitter and Foursquare
Student Activities and Social Media: Twitter and FoursquareStudent Activities and Social Media: Twitter and Foursquare
Student Activities and Social Media: Twitter and Foursquare
 
NerdGirls Unite! Fact: Women Don't Have to be Lame
NerdGirls Unite! Fact: Women Don't Have to be LameNerdGirls Unite! Fact: Women Don't Have to be Lame
NerdGirls Unite! Fact: Women Don't Have to be Lame
 
Student Mobile Workspaces Infographic
Student Mobile Workspaces InfographicStudent Mobile Workspaces Infographic
Student Mobile Workspaces Infographic
 
Regulations, staffing keep energy executives on their toes
Regulations, staffing keep energy executives on their toesRegulations, staffing keep energy executives on their toes
Regulations, staffing keep energy executives on their toes
 
Compliance implications of crossing the $10 billion asset threshold
Compliance implications of crossing the $10 billion asset thresholdCompliance implications of crossing the $10 billion asset threshold
Compliance implications of crossing the $10 billion asset threshold
 
The 4 ERP governance best practices you can’t ignore
The 4 ERP governance best practices you can’t ignoreThe 4 ERP governance best practices you can’t ignore
The 4 ERP governance best practices you can’t ignore
 

Ähnlich wie So digital buenos aires 2013 04

Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress
Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPressReno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress
Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress
Nicole Dion
 
Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial Enterprises
Shane Gibson
 

Ähnlich wie So digital buenos aires 2013 04 (20)

Social Media Course 2015
Social Media Course 2015Social Media Course 2015
Social Media Course 2015
 
Beyond spray and pray social media marketing
Beyond spray and pray social media marketingBeyond spray and pray social media marketing
Beyond spray and pray social media marketing
 
Why the Grocery Business Must Go Social
Why the Grocery Business Must Go SocialWhy the Grocery Business Must Go Social
Why the Grocery Business Must Go Social
 
ABAStrategyWebinar_FINAL_20170110
ABAStrategyWebinar_FINAL_20170110ABAStrategyWebinar_FINAL_20170110
ABAStrategyWebinar_FINAL_20170110
 
Mastering the Art of Social Media at Events
Mastering the Art of Social Media at EventsMastering the Art of Social Media at Events
Mastering the Art of Social Media at Events
 
IABC: 2012, The Year to Quit Messing Around With Social Media
IABC: 2012, The Year to Quit Messing Around With Social MediaIABC: 2012, The Year to Quit Messing Around With Social Media
IABC: 2012, The Year to Quit Messing Around With Social Media
 
Digital identity as a professional asset - ECS Barcelona - 21/02/2019
Digital identity as a professional asset - ECS Barcelona - 21/02/2019Digital identity as a professional asset - ECS Barcelona - 21/02/2019
Digital identity as a professional asset - ECS Barcelona - 21/02/2019
 
Boost Your Biz - Online Growth Strategies at WeWork San Francisco
Boost Your Biz - Online Growth Strategies at WeWork San FranciscoBoost Your Biz - Online Growth Strategies at WeWork San Francisco
Boost Your Biz - Online Growth Strategies at WeWork San Francisco
 
Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress
Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPressReno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress
Reno-Tahoe Wordcamp 2013: Social Media Integrating into WordPress
 
Brief overview: Usage of Social Media in Gambling
Brief overview: Usage of Social Media in GamblingBrief overview: Usage of Social Media in Gambling
Brief overview: Usage of Social Media in Gambling
 
Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide
 
Using Social Signals to Boost Your Search Rankings
Using Social Signals to Boost Your Search RankingsUsing Social Signals to Boost Your Search Rankings
Using Social Signals to Boost Your Search Rankings
 
Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial Enterprises
 
Ten Trends in Digital Analytics Today
Ten Trends in Digital Analytics TodayTen Trends in Digital Analytics Today
Ten Trends in Digital Analytics Today
 
Social Media for the Property Manager
Social Media for the Property ManagerSocial Media for the Property Manager
Social Media for the Property Manager
 
Mdst1002 spring19
Mdst1002 spring19Mdst1002 spring19
Mdst1002 spring19
 
Digital Marketing and Publicity Strategy for Artists - Asylum Arts 2015
Digital Marketing and Publicity Strategy for Artists - Asylum Arts 2015Digital Marketing and Publicity Strategy for Artists - Asylum Arts 2015
Digital Marketing and Publicity Strategy for Artists - Asylum Arts 2015
 
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media IntegrationKeynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
 
Social Media Breakfast Edmonton: Optimizing Your Social Presence
Social Media Breakfast Edmonton: Optimizing Your Social PresenceSocial Media Breakfast Edmonton: Optimizing Your Social Presence
Social Media Breakfast Edmonton: Optimizing Your Social Presence
 
Pinterest, a great opportunity for brands - ecommerce / tourism / food...
Pinterest, a great opportunity for brands - ecommerce / tourism / food...Pinterest, a great opportunity for brands - ecommerce / tourism / food...
Pinterest, a great opportunity for brands - ecommerce / tourism / food...
 

Kürzlich hochgeladen

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Kürzlich hochgeladen (20)

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 

So digital buenos aires 2013 04

Hinweis der Redaktion

  1. samuel burke - fake followers check - 360 millones de USD en compra de fake followers
  2. 2 019 548 FOLLOWERS 36 283 776 FOLLOWERS
  3. 37 748 323 FOLLOWERS 4 234 916 FOLLOWERS 130 330 FOLLOWERS
  4. brand - 1 millon fans restaurant - 50k fans
  5. 1 Millon de fans, 220 000 en los pasados 5 meses
  6. brand - 1 millon fans restaurant - 50k fans
  7. not about 1 metric