Downloadable .pdf brochure of Ross Fishman's entertaining and educational presentations specifically designed for law firm networks. These include Ethics and CLE presentations, keynotes, and a wide range of marketing-oriented programs.

1. Campaigns
+ Keynotes:
The Best Speeches
and
Marketing Tools
Specifically Designed
for Legal Networks
Ross Fishman, JD
Dynamic Presentations for Networks
INTEGRATED LAW FROM LINKEDIN CREATIVE
FIRM MARKETING TO LINK-BUILDING: DIFFERENTIATION
Fitting all the pieces together SEO, DIGITAL & ONLINE MARKETING Standing out in a crowded global market
In this tough global Social Media is the A marketing program
economy, it’s not a hottest subject in law should help you stand
question of which marketing worldwide, out, and create or
marketing tool works but few seem to know enhance the relation-
best, it’s how to blend what it all means or ships that bring in
them all together to how to fit the pieces all business. It must ex-
achieve specific, mea- together. ecute a dynamic and
surable revenue goals. differentiating strategy. Sadly, too many firms
How can all firms use the Internet to gener-
stop with the clichés, like columns, globes,
Law firms must combine need to combine ate more international referrals? Does “traf-
handshakes, and skylines.
online, social media, and SEO efforts with fic” really lead to revenue? What types of
traditional marketing and PR to achieve firms should care about Google searches? In a fun, fast-paced, and visually stunning
business objectives worldwide. hour, Ross will show how to develop your own
In this powerful presentation, Ross discusses
unique message, blasting through over 100
This cutting-edge presentation will show these topics and more, from SEO link-build-
real-life examples of the best (and worst) pro-
how traditional and new-media platforms ing to eye-tracking website research. Built
fessional-services and automotive marketing.
can work together to deliver solid, measur- off of actual domestic and international law
Attendees will leave energized, educated, and
able, and cost- effective results, quickly — in firm case studies from Rio to London, and
entertained, with a clear understanding of ex-
a wide range of countries and cultures. the latest B2C and B2B research, Ross will
actly how to differentiate your firm or practice
identify which components are necessary,
and how to use the most-effective tools and This entertaining and educational program
technology. has repeatedly been called “the best market-
ing program ever,” by managing partners
worldwide.
Copyright © 2012 Fishman Marketing, Inc. All rights reserved.
Ross Fishman, CEO | Fishman Marketing, Inc. | +1 847.432.3546 | ross@fishmanmarketing.com
Blog: RossFishman.com • LinkedIn.com/in/rossfishman • Google.com/profiles/rossfishman123 • Twitter.com/rossfishman
www.fishmanmarketing.com

2. “Our members raved
about his presentation and
want to see him again.”
Tanna Moore, President and CEO, Meritas
IT’S NOT “MARKETING VS. BUSINESS DEVELOPMENT” —
IT’S ABOUT STRATEGY
When the economy began declining, law firms discarded Marketing in favor of sales-oriented
activities, called “Business Development.”
Marketing should develop a strategy that directly supports the firm’s rainmakers. Marketing
is the blueprint that shortens the sales cycle, gets everyone working together, and helps them
bring in more business more quickly. Without it, it’s like giving everyone a hammer, but not a
blueprint. You get lots of frantic activity, not a great building.
When Marketing and Business Development teams work together correctly, it’s an unstoppable
combination. This visually powerful presentation will show precisely how to accomplish that goal.
YOUR MARKETING GOAL SHOULD BE “DOMINATE A TARGET MARKET”
How much more money would you earn if you were known as the most knowledgeable
lawyer in a particular industry? How much more revenue would your firm generate if you
thoroughly dominated a specific practice area or industry?
Great marketing can help a lawyer, practice, office, or firm dominate its chosen market(s),
and quickly. It’s easier than you think, but it requires a clear strategy, aggressive marketing,
Even Paradise Needs Lawyers. thorough training, and ongoing coaching and support.
There’s a simple formula for radical success that few firms follow. But it’s one any firm can
do, once they’re ready to be great. This proven technique works for firms of any size and prac-
tice mix. This entertaining and educational presentation will show how, using 100 powerful
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visuals and examples of a wide range of firms.
additionalFISHMAN, J.D.
ROSS PRESENTATIONS
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www.websterdyrud.com
Associate-Marketing Training - Developing a Plan Litigators - Marketing a Litigation Practice
Boutique or Specialty Law Firm Marketing Marketing 101 - the Fundamentals
Branding, Positioning & Differentiation Marketing Audits:Is your firm doing the right things?
Business-Development Skills Marketing in a Recessionary Economy
Client Roundtables (organizer/moderator) Marketing Plans for Individuals or Practice Groups
Client Service & Client Retention Networking Training
Creativity & Innovation for Law Firms Niche & Industry Marketing
Cross-Selling for Lawyers Public Relations Basics - Tips & Techniques
Facebook, LinkedIn & Google Tools Sales Training - Turning Contacts into Clients
Generational Issues in Law Firms Working a Room
www.fishmanmarketing.com

3. NETWORK SPEAKING TESTIMONIALS
The best part of our International Lawyers Entertaining, powerful, and thoughtful.
Network conference…a huge success. Energizing and engaging.
Branville McCartney, Managing Partner The breakout was standing-room only.
Halsbury Chambers, Bahamas Ross excited 120 lawyers.
Lindsay Griffiths, Director of Network Development
Outstanding…Amazing…At the Law Firm International Lawyers Network, New York
Alliance he turned skeptics into believers.
The EC chair called it the “best program Outstanding Lex Mundi presentation.
[he’d] ever attended.” Gave us the confidence and the tools to
Pamela McCarthy, Marketing Director accomplish our marketing challenges.
Klehr Harrison, Philadelphia Santiago Mejía, Socio-Coordinador General
Mejía-Armenteros & Abreu, Dominican Republic
Fresh ideas…entertaining, interesting, and
provocative. We plan to have him back. Outstanding.
Hon. Phil Carlton, CEO Our lawyer and accountant members loved
State Capital Group Ross. Interesting and entertaining.
We will bring him back.
Dynamic and engaging. Outstanding Giles Brake, Marketing Director
evaluations from diverse cultures. MSI Global, London
Matt Share, Marketing Director
ALFA International Proven international relevance.
Straightforward, humorous,
Practical, unique solutions. informative, and effective.
Humor, creativity and real-life stories. Practical tools to implement change.
A lawyer who “speaks from experience.” A delight to work with.
Our members raved and Highly recommended speaker and advisor.
want to see him again. Hallie Mann, Executive Director
Tanna Moore, President and CEO Lawyers Associated Worldwide
Meritas
Your interactive Branding presentations
Excellent; dare I say superb. Insightful, in Bangkok were a huge success.
direct and practical — delivered at ILN with Attendees from 25 Asian countries.
substance and good humor. They’re still talking about it!
Herbert Pinchuk, Senior Partner Kamlesh Prakash, Program Officer
Robinson Sheppard Shapiro, Montreal Asian Productivity Organization (APO), Tokyo
A “Eureka” experience at the LFA. Ross’s presentations are always excellent.
Key techniques, with concrete examples. One of ALA’s favorite marketing speakers.
When you stop laughing, Rosemary Shiels,
you realize how much you learned. Professional Development Program Manager
Association of Legal Administrators
Michael S. Meisel, Marketing Partner
Cole, Schotz, Meisel, Forman & Leonard, NYC
www.fishmanmarketing.com

4. Strategy, Branding, and Advertising for Networks
FEDERATION It’s not easy to earn a FORC shield. It takes years of experience in FEDERATION It’s not easy to earn a FORC shield. It takes years of experience in
insurance regulatory law. Recommendations from many insurance insurance regulatory law. Recommendations from many insurance
OF OF
industry leaders. A rigorous vetting by insurance industry experts. industry leaders. A rigorous vetting by insurance industry experts.
REGULATORY If you are looking for the high standards and expertise of a FORC REGULATORY If you are looking for the high standards and expertise of a FORC
COUNSEL lawyer, just go to FORC.org and search our member directory. COUNSEL lawyer, just go to FORC.org and search our member directory.
FORC_Posters.indd 1 10/18/10 6:20 PM FORC_Posters.indd 2 10/18/10 6:20 PM
Copyright © 2012 Fishman Marketing, Inc. All rights reserved.
www.fishmanmarketing.com

5. Copyright © 2012 Fishman Marketing, Inc. All rights reserved.
www.fishmanmarketing.com

6. Copyright © 2012 Fishman Marketing, Inc. All rights reserved.
www.fishmanmarketing.com

7. YOU CAN FIND SOME OF THE BEST LAWYERS YOU CAN FIND SOME OF THE BEST LAWYERS
IN THE MOST UNEXPECTED PLACES. IN THE MOST UNEXPECTED PLACES.
Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firms Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firms
located in 150 major commercial centres worldwide. Members are full-service business law firms with located in 150 major commercial centres worldwide. Members are full-service business law firms with
the expertise to help clients with all their business and litigation needs. If you need a skilled lawyer the expertise to help clients with all their business and litigation needs. If you need a skilled lawyer
anywhere in the world, go to www.lawyersworldwide.com. anywhere in the world, go to www.lawyersworldwide.com.
YOU CAN FIND SOME OF THE BEST LAWYERS
IN THE MOST UNEXPECTED PLACES.
Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firms
located in 150 major commercial centres worldwide. Members are full-service business law firms with
the expertise to help clients with all their business and litigation needs. If you need a skilled lawyer
anywhere in the world, go to www.lawyersworldwide.com.
Copyright © 2012 Fishman Marketing, Inc. All rights reserved.
www.fishmanmarketing.com

8. ROSS FISHMAN, J.D.
ROSS FISHMAN, J.D.
Called “one of the country’s leading Ungaretti & Harris. Called “the creative mind behind
experts on law firm marketing” by a host of law firm campaigns that have redefined the
Lawyers Weekly USA, Ross is known field” (San Jose Business Journal), Fishman Marketing
as one of the legal profession’s most has launched effective campaigns for nearly 100 firms
innovative marketers and strategists. from Istanbul to Iceland.
Known for his “educational and entertaining” pre- FM campaigns have received dozens of international
sentation style, he has conducted more than 250 firm marketing awards, including the LMA’s grand prize,
retreats and training programs on five continents, the Best of Show award, five of the ten times ever pre-
from Tobago to Thailand — including once present- sented. Recipient of a peer-selected LMA 1998 Life-
ing on three continents within time Achievement Award, Ross
24 hours. Ross has presented was the first legal marketer in-
dozens of times to local and “Ross has a stronger sense of ducted into the LMA’s Hall of
national ALA audiences since what will create ‘buzz’ than Fame. A Fellow of the College
the 1980, regularly receiving anyone else in the market.” of Law Practice Management,
some of the conferences’ high- Rick Klau, Google, Inc. Ross has written over 250 by-
est speaker evaluations. lined articles.
Ross was a commer- A 1986 member of the federal
cial litigator from 1985-90 before moving to Trial Bar (N.D. Ill), he received a B.A. in Speech
Winston & Strawn to practice marketing full- Communications, cum laude, from the University of
time, later becoming Marketing Partner of Illinois, and his J.D. from Emory Law School.
ROSS FISHMAN, J.D.
FOR MORE INFORMATION
For more information: Ross Fishman, CEO
Fishman Marketing, Inc.
+1 847.432.3546
ross@fishmanmarketing.com
www.fishmanmarketing.com
Blog: RossFishman.com
LinkedIn.com/in/rossfishman
Google.com/profiles/rossfishman123
Twitter.com/rossfishman
www.fishmanmarketing.com