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Aligning your intranet
                          with your business



                               Intranets 2012




Worldwide Intranet Challenge
Case Studies

CVS Caremark                             Discovery Health
KPI: Improve employee  Tactics           KPI: Improve call centre
                                          Strategy
engagement                               product knowledge
How:                                     How:
• All news stories related to CVS        • Provide detailed product
                     Vision
Caremark’s values                        knowledge (including information
                                         about competition)
                                           Charter
WIC rank:                                • Obtain acknowledgements from
#5 for qst about values & culture        staff when information changes
#3 information about ourWhat does it all mean????
customers                                WIC rank:
#5 intranet home page                    #2 overall
                                         #1 info about our products
Research Institute Case Study

  1.Identify KPIs          2.Identify tasks            3.Develop
                           to support KPIs             content to
Existing web site
                                                       support tasks
consisted of news.         What tasks can
                           support this KPI?
Little relationship                                    What content can
between the intranet                                   support this task?
                           • Publish a research
and KPIs                   publication                 • Lists
                           • Promote my                •
20-30 KPI’s already        research paper              Tools/templates/form
existed. One of the        • Acknowledge               s
main ones:                 funding and                 • Re-usable documents
# of research papers       affiliations                • Structured content
published and cited                                    • News
                                                       • Reference material
                                                       •
                                                       Collaboration/discussio
                                                       n
                                                       • Report/performance
Which
content Tactics
                          Strategy

types are
       Vision

most                      Charter


useful? What does it all mean????
(221 responses)
Youtube video
demonstration
“They [executives] want to see how the investment
             drives the business – how does the intranet support
             business goals? They want to know that the business
               strategy is driving decisions about the intranet."
              - Stacy Wilson, runs intranet management workshops for
                    Tactics Melcrum Communications
                                         Strategy


                 Vision
                                         Charter
Strategy, charter, vision, mission, purpose, tactics,
       manifesto….What does it all mean?
              I’ve got the answer…
                      What does it all mean????
“Provide an intranet that
       Tactics
                  Strategy


supports your organisation’s
       Vision

              KPIs”
                  Charter


          What does it all mean????
1. Identify
Organisational
      KPIs


                   2. Identify
                    tasks to
                 support these
                      KPIs


                                  3. Identify
                                  content to
                                 support the
                                     tasks
If you would like to participate in the WIC



             Give Andrew
             your business
              Card during
            the conference

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Intranets2012: Aligning your intranet to your business

  • 1. Aligning your intranet with your business Intranets 2012 Worldwide Intranet Challenge
  • 2. Case Studies CVS Caremark Discovery Health KPI: Improve employee Tactics KPI: Improve call centre Strategy engagement product knowledge How: How: • All news stories related to CVS • Provide detailed product Vision Caremark’s values knowledge (including information about competition) Charter WIC rank: • Obtain acknowledgements from #5 for qst about values & culture staff when information changes #3 information about ourWhat does it all mean???? customers WIC rank: #5 intranet home page #2 overall #1 info about our products
  • 3. Research Institute Case Study 1.Identify KPIs 2.Identify tasks 3.Develop to support KPIs content to Existing web site support tasks consisted of news. What tasks can support this KPI? Little relationship What content can between the intranet support this task? • Publish a research and KPIs publication • Lists • Promote my • 20-30 KPI’s already research paper Tools/templates/form existed. One of the • Acknowledge s main ones: funding and • Re-usable documents # of research papers affiliations • Structured content published and cited • News • Reference material • Collaboration/discussio n • Report/performance
  • 4. Which content Tactics Strategy types are Vision most Charter useful? What does it all mean???? (221 responses)
  • 6. “They [executives] want to see how the investment drives the business – how does the intranet support business goals? They want to know that the business strategy is driving decisions about the intranet." - Stacy Wilson, runs intranet management workshops for Tactics Melcrum Communications Strategy Vision Charter Strategy, charter, vision, mission, purpose, tactics, manifesto….What does it all mean? I’ve got the answer… What does it all mean????
  • 7. “Provide an intranet that Tactics Strategy supports your organisation’s Vision KPIs” Charter What does it all mean????
  • 8. 1. Identify Organisational KPIs 2. Identify tasks to support these KPIs 3. Identify content to support the tasks
  • 9. If you would like to participate in the WIC Give Andrew your business Card during the conference

Hinweis der Redaktion

  1. Manage the largest LinkedIn Group about intranets – the Worldwide Intranet Challenge with over 10,000 members, also manage the Worldwide Intranet Challenge. Have spoken to around 15-20 intranet managers of successful intranets. Some themes to emerge include: passion, the importance of change management – and the one I want to talk about today – aligning your intranet with your business objectives.
  2. • Can I get help with illustrations/ figures for my publication?• Who should I contact before I submit a paper for publication?• Who should I contact once my paper has been accepted for publication?• How do I acknowledge funding and affiliations?• Am I allowed to promote my published paper using social media such as Twitter or LinkedIn?• How do I get media coverage of my research publication?
  3. When you go back to work – follow these steps – KPIs, tasks, content
  4. How do you know your approach is working – use WIC to measurebefore and after or measure how your intranet is now