1. WordPress Workshop Part 6: SEO Basics
Roohi Moolla
CEO/Founder
SocialBizNow | SocialBizWorld | NeighborhoodNow
Twitter: @roohimoolla
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2. WordPress Workshop Part 6: SEO Basics
What is
• Search Engine Optimization
• More Visibility = More Traffic
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3. WordPress Workshop Part 6: SEO Basics
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4. WordPress Workshop Part 6: SEO Basics
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5. WordPress Workshop Part 6: SEO Basics
•The “Golden Triangle”
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6. WordPress Workshop Part 6: SEO Basics
• Keywords
• On-Site
•Visible/Invisible
• Off-Site
•Backlinks
•Social Channels
•Content SocialBizNow.com

7. WordPress Workshop Part 6: SEO Basics
• Visible
•Title/Page Name
• Description
• Headings <h1>, <h2>…
• Friendly URL
• High-Value, Quality Content
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8. WordPress Workshop Part 6: SEO Basics
Title
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9. WordPress Workshop Part 6: SEO Basics
Title tag
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10. WordPress Workshop Part 6: SEO Basics
Page name
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11. WordPress Workshop Part 6: SEO Basics
Page name
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12. WordPress Workshop Part 6: SEO Basics
Permalink
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13. WordPress Workshop Part 6: SEO Basics
Custom Title Tag
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14. WordPress Workshop Part 6: SEO Basics
Meta Description
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15. WordPress Workshop Part 6: SEO Basics
Description
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16. WordPress Workshop Part 6: SEO Basics
• Outbound Links
• Anchor Text
• Keyword Density
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17. WordPress Workshop Part 6: SEO Basics
Density
Density
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18. WordPress Workshop Part 6: SEO Basics
• Avoid deep directory structures
• Easy Navigation
• Provide a User Sitemap
• Google XML Sitemap generator
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19. WordPress Workshop Part 6: SEO Basics
Sitemap Plugin
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20. WordPress Workshop Part 6: SEO Basics
• Anchor Text best practices
• Heading tags
• Optimize Images
• rel = “nofollow”
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21. WordPress Workshop Part 6: SEO Basics
Heading tags <h1>, <h2>…
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22. WordPress Workshop Part 6: SEO Basics
Heading tags <h1>, <h2>…
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23. WordPress Workshop Part 6: SEO Basics
Optimize images
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24. WordPress Workshop Part 6: SEO Basics
Image Title and Alt Text
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25. WordPress Workshop Part 6: SEO Basics
• Inbound Links & Anchor Text
• Link Locations (blogs, comments,
articles, directories, other websites etc.)
• Social links (Twitter, LinkedIn, Facebook,
YouTube, de.icio.us, Stumble Upon, Digg,
Reddit etc.)
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26. WordPress Workshop Part 6: SEO Basics
Anchor Text
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27. WordPress Workshop Part 6: SEO Basics
• Backlink from High Page Rank
• Recommendations
• Related/Reputable sites
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28. WordPress Workshop Part 6: SEO Basics
External Sites
•Articles
•Blogs
•Directories
•Social
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29. WordPress Workshop Part 6: SEO Basics
External Links
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30. WordPress Workshop Part 6: SEO Basics
• Google.com/adwords
• Google.com/maps
• Google Webmaster Tools
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31. WordPress Workshop Part 6: SEO Basics
Keyword Tool
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32. WordPress Workshop Part 6: SEO Basics
Keyword Tool
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33. WordPress Workshop Part 6: SEO Basics
Google Maps
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34. WordPress Workshop Part 6: SEO Basics
Get found locally
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35. WordPress Workshop Part 6: SEO Basics
WebsiteGrader.com
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36. WordPress Workshop Part 6: SEO Basics
WordPress Site Stats
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37. WordPress Workshop Part 6: SEO Basics
More Info:
www.SocialBizNow.com
Info & How-To Social Media Portal for Small Biz
www.SocialBizWorld.com
Social Media Conference, Oct 22/23 - Wine Country, CA
Thank You!
Twitter: @roohimoolla
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