This presentation provides an overview of the range of tools and services a publisher could use to be an active digital publisher - from DAM and DAD tools, to marketing technologies, to eBooks, and mobile delivery.

1. Rolfe Swinton COO CPI Digital Services A Reference for the Rest of Us! Digital Publishing

2. 550 Years

3. USANov. 2007 This is the most important thing we have ever done… Jeff Bezos

4. UK Sept. 2008

5. eBooks – on a Solid Growth Path Amazon sells 1 eBook for every 17 books sold (6%) when the eBook version is available (and this is on a small installed base of Kindle Readers) Source: IDPF, top 20 US trade publishers only

9. Publishing On-Line Sales & On-Line Marketing Spend

10. It is Essential to Organise Files & Metadata in Some Digital way

11. Metadata – As Valuable as Content as an Enabler

14. A Digital Publishing Platform

16. Automatic FTP

18. There is a Different Between eBooks and Great eBooks

19. It Should be Part of Your Production Process

20. Producing Great eBooks Requires Technology and Know-how

21. Further Streamlining to Come

24. Our web tracking technology lets you understand where people are talking about your books, what they are saying, so you can engage them on-line and you can measure the effect of your marketing Track the level of discussion around your “brands” in the online community Track how your marketing efforts influence the perception of your books & authors in online discussion Identify exactly where people are discussing your books, your content, your authors and engage them there

25. Publishers Can Further Gain Through Marketing & Selling Directly Content Consumers Want Can the publishers claim this space, or is it left to the retailers like Amazon, Apple, etc?

28. Mobile Retailing Provides a Substantial Opportunity for Publishers to Connect Directly with Consumers

30. Reactor – the mobile application lets content owners track exactly what’s happening as it happens – in real time – allowing them to react and interact with their user base

31. Mobile will be the most ubiquitous sampling & consumption channel

32. Community is important for writers & readers