Facebook boasts more than 1 BILLION daily users who spend at least 40 billion daily minutes on the site – over 11 times the number of daily Google searches. And yet Facebook ad clicks cost only 1/3 the average price of an AdWords click, making the platform an affordable advertising option. Looking for that extra channel to help you meet your 2016 sales and profit goals? Look no further.

2. What You’ll Learn Today
Why you should be
advertising on Facebook
How online retailers are
using Facebook
4 Key Facebook Ad
Strategies

3. Why is now the best time
to be on Facebook?
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4. Why is now the best time to be on Facebook?
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Low click prices
(1/3 the average price of Google Adwords)
1 billion daily users
Each user spends at least 40 minutes
checking their account
The price will only become more competitive as
more retailers use Facebook

5. Why are you currently using
Facebook?
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6. Why are you currently using Facebook?
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Secure
purchases and
revenue
Fortify
email lists
Increase brand
awareness and
new site traffic

7. 4 Key Facebook Strategies
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8. 1. Create Compelling Direct Response Campaigns
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Audience
Content
Optimization
Structure
Who are you
targeting?
• Specific Customer
• Lookalike
Audience
• Interest/Demo
Audience

9. 1. Create Compelling Direct Response Campaigns
©2015 ROI Revolution, Inc.
Audience
Content
Optimization
Structure
How will you stay
organized?
• Remarketing
• Past Purchasers
• Cart Abandons
• Lookalike
• List 1
• List 2
• Interest-Based

10. 1. Create Compelling Direct Response Campaigns
©2015 ROI Revolution, Inc.
Audience
Content
Optimization
Structure
Does your content
reflect your end goal?

11. 1. Create Compelling Direct Response Campaigns
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Audience
Content
Optimization
Structure
What do you want
from your Facebook
advertisements?

12. 2. Create Attention-Grabbing Ads
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Stick to one, strong focal point
No more than 20% of the image can be text
Create an emotional or informational reward for the viewer
Use a strong call-to-action
Test different ads to better optimize in the future

13. Create Attention-Grabbing Ads: Static Ad
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14. Create Attention-Grabbing Ads: Video Ads
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15. Create Attention-Grabbing Ads: Carousel Ads
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16. 3. Improve ROI with Facebook’s Ad Targeting Options
• Facebook’s targeting options are
superior to Google AdWords
• Targeting options allow you to show
your ads only to the users you care
about
• Limitless combination of interest and
behavior targeting
©2015 ROI Revolution, Inc.

17. • Facebook’s targeting options are
superior to Google AdWords
• Targeting options allow you to show
your ads only to the users you care
about
• Limitless combination of interest and
behavior targeting
©2015 ROI Revolution, Inc.
3. Improve ROI with Facebook’s Ad Targeting Options

18. 4. Compare Facebook’s Results to the Rest of Your Marketing Channels
©2015 ROI Revolution, Inc.
You should evaluate Facebook as part of your
entire marketing mix
Understand and evaluate the value of your other
marketing channels
Facebook Reporting feature
Additional reporting resources

19. Important Takeaways
• Take advantage of this affordable advertising platform
• Organization is key
• Target your ads to the most appropriate audience
• Create content that is clear and compelling
• Don’t discount your Facebook spend without looking
at the full picture and understanding how your
Facebook ads impact your entire marketing mix.
©2015 ROI Revolution, Inc.

20. Watch This and Other
Ecommerce Webinars at:
www.roirevolution.com/webinars
©2015 ROI Revolution, Inc.