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4 Facebook Ad Strategies for Ecommerce

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4 Facebook Ad Strategies for Ecommerce

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Facebook boasts more than 1 BILLION daily users who spend at least 40 billion daily minutes on the site – over 11 times the number of daily Google searches.

And yet Facebook ad clicks cost only 1/3 the average price of an AdWords click, making the platform an affordable advertising option.

Looking for that extra channel to help you meet your 2016 sales and profit goals? Look no further.

Facebook boasts more than 1 BILLION daily users who spend at least 40 billion daily minutes on the site – over 11 times the number of daily Google searches.

And yet Facebook ad clicks cost only 1/3 the average price of an AdWords click, making the platform an affordable advertising option.

Looking for that extra channel to help you meet your 2016 sales and profit goals? Look no further.

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4 Facebook Ad Strategies for Ecommerce

  1. 1. What You’ll Learn Today Why you should be advertising on Facebook How online retailers are using Facebook 4 Key Facebook Ad Strategies
  2. 2. Why is now the best time to be on Facebook? ©2015 ROI Revolution, Inc.
  3. 3. Why is now the best time to be on Facebook? ©2015 ROI Revolution, Inc. Low click prices (1/3 the average price of Google Adwords) 1 billion daily users Each user spends at least 40 minutes checking their account The price will only become more competitive as more retailers use Facebook
  4. 4. Why are you currently using Facebook? ©2015 ROI Revolution, Inc.
  5. 5. Why are you currently using Facebook? ©2015 ROI Revolution, Inc. Secure purchases and revenue Fortify email lists Increase brand awareness and new site traffic
  6. 6. 4 Key Facebook Strategies ©2015 ROI Revolution, Inc.
  7. 7. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure Who are you targeting? • Specific Customer • Lookalike Audience • Interest/Demo Audience
  8. 8. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure How will you stay organized? • Remarketing • Past Purchasers • Cart Abandons • Lookalike • List 1 • List 2 • Interest-Based
  9. 9. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure Does your content reflect your end goal?
  10. 10. 1. Create Compelling Direct Response Campaigns ©2015 ROI Revolution, Inc. Audience Content Optimization Structure What do you want from your Facebook advertisements?
  11. 11. 2. Create Attention-Grabbing Ads ©2015 ROI Revolution, Inc. Stick to one, strong focal point No more than 20% of the image can be text Create an emotional or informational reward for the viewer Use a strong call-to-action Test different ads to better optimize in the future
  12. 12. Create Attention-Grabbing Ads: Static Ad ©2015 ROI Revolution, Inc.
  13. 13. Create Attention-Grabbing Ads: Video Ads ©2015 ROI Revolution, Inc.
  14. 14. Create Attention-Grabbing Ads: Carousel Ads ©2015 ROI Revolution, Inc.
  15. 15. 3. Improve ROI with Facebook’s Ad Targeting Options • Facebook’s targeting options are superior to Google AdWords • Targeting options allow you to show your ads only to the users you care about • Limitless combination of interest and behavior targeting ©2015 ROI Revolution, Inc.
  16. 16. • Facebook’s targeting options are superior to Google AdWords • Targeting options allow you to show your ads only to the users you care about • Limitless combination of interest and behavior targeting ©2015 ROI Revolution, Inc. 3. Improve ROI with Facebook’s Ad Targeting Options
  17. 17. 4. Compare Facebook’s Results to the Rest of Your Marketing Channels ©2015 ROI Revolution, Inc. You should evaluate Facebook as part of your entire marketing mix Understand and evaluate the value of your other marketing channels Facebook Reporting feature Additional reporting resources
  18. 18. Important Takeaways • Take advantage of this affordable advertising platform • Organization is key • Target your ads to the most appropriate audience • Create content that is clear and compelling • Don’t discount your Facebook spend without looking at the full picture and understanding how your Facebook ads impact your entire marketing mix. ©2015 ROI Revolution, Inc.
  19. 19. Watch This and Other Ecommerce Webinars at: www.roirevolution.com/webinars ©2015 ROI Revolution, Inc.

Hinweis der Redaktion

  • Persis: Hey everyone! Welcome to another ROI Revolution web clinic. Today’s topic is 4 Key Facebook Ad Strategies for Ecommerce.

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