Consumer Behaviour

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object]

PRODUCTS OF KFC IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE PROCESS OF CONSUMER DECISION MAKING

PROBLEM RECOGNITION : PERCEVING A NEED ,[object Object],[object Object],[object Object],[object Object],[object Object]

INFORMATION SEARCH ,[object Object],[object Object],[object Object],[object Object]

ALTERNATIVE EVALUATION ,[object Object],[object Object],[object Object],[object Object]

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BUYING DECISION ,[object Object],[object Object],[object Object],[object Object]

POST PURCHASE BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Q1.Are you vegetarian or non-vegetarian?

Q3.Do you know about fast food joints like-

Q4. How often do you visit KFC ?

Q6. How did you come to know about KFC….

Q7. Do you like the concept of self-service at KFC

Q8.Do you like the vegetarian and non-vegetarian items being made and served at KFC?

Q10. How do you find the ambience of KFC?

Q11. Do you refer any one to visit KFC or arrange party at KFC

Q12. What is the full form of KFC?

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