2011 social media trends

1. 2011 social media trends to watch
By : Robin Low

2. what are my predictions for 2011?
Facebook exceeds 600 MILLION users
A lot of growth from Asia (Indonesia)

3. Usage vs. Country (Top 10
Countries on Facebook Sep 2010)
Countries
Millions
140
120
100
80
60
40
20
0
Mexico
USA
Turkey
Italy
Indonesia
India
UK
France
Canada
Philippines
Facebook 2010

4. % growth in 24 months (Top 10
Countries on Facebook Sep 2010)
9000.00%
8000.00%
7000.00%
6000.00%
5000.00%
4000.00%
3000.00%
2000.00%
1000.00%
0.00% Canada
Turkey
Indonesia
France
Mexico
Philippines
USA
UK
India
Italy
Facebook 2010

5. % growth in 24 months (Top 10
Countries on Facebook Sep 2010)
9000.00%
8000.00%
7000.00%
6000.00%
5000.00%
4000.00%
3000.00%
2000.00%
1000.00%
0.00% Canada
Turkey
Indonesia
France
Mexico
Philippines
USA
UK
India
Italy
Facebook 2010

6. smartphones+3G+apps = bliss
• Cheaper smartphones = more mobile
internet users.
• Connectivity, internet, games, camera,
apps. 3G offers the convenience of having
it all in the phone.
694 million 3G subscribers at the end of third
quarter of 2010,
14% of the total 5.12 billion mobile subscribers.

7. increase in smartphone users

8. increase in android market share
Comscore.com

10. increase in smartphone market share
• With the explosive growth of 3G in many
countries and wide variety of
smartphones, 2011 would be a year where
the sales of smartphones will exceed that
of the regular phone.

11. social commerce
• Influencers would play bigger roles in the
decision making process.
• Consumers are constantly scouring the social
web to decide where to eat, shop and stay; so it
comes as no surprise that brands are
desperately analyzing Twitter, blog posts and
reviews to understand not only who has the
largest audience, but how much influence
individuals have.
• In short, influencers will celebrities of the social
web

13. location based apps will continue to grow
• Foursquare, Yelp, Gowalla and even Google
will continue to play a big role for local
advertising with location based tools.
• Foursquares recently integrated with Facebook,
and more features are to be expected.
• Relevance will distinguish these services from
each other as the two biggest players,
Facebook and Google, have the most powerful
social graph data to customize deals for
consumers.

14. brands will become like media companies
• Social media has empowered brands to break
their own news instead of relying on advertising
or PR to disseminate their message. As brands
become increasingly comfortable with social
media on the whole, more budget and attention
will be focused on high quality content created
specifically for the social web. We will see more
Facebook Pages like Skittles that appear to
employ comedy writers to keep the content
fresh. It would seem that “a brand’s best bet in
social media is randomness.”
http://mashable.com/2010/12/21/advertising-industry/

15. facebook “likes” will be important for your brand
• Brands will be tripling down on Facebook
advertising in 2011, and the process for
acquiring Facebook “Likes” has evolved to
accommodate this increase in demand. Instead
of doing A/B testing between two photos to see
which generates more Facebook “Likes,” the
savvier brands and agencies are leveraging
technology that can simultaneously deploy
10,000+ ad variations to yield the lowest CPA
(cost per acquisition) of those “Likes.”
http://mashable.com/2010/12/21/advertising-industry/

16. Kraft Foods: How Oreo
Learned to Fish Where
the Fish Are, presented
by Beth Reilly
http://vimeo.com/15632643

17. linkedin will play a big role in businesses
• In a recent study, nearly 95% of
companies using LinkedIn to help in
recruiting efforts.
• With more people on LinkedIn and
understanding how it works, it would
probably come out with more features that
may integrate with companies and
universities to facilitate networking.

18. social media would look less social
• The update of Facebook groups, focus on
niche interactivity among exclusive friends.
• If this sees success, social media would
definitely focus on quality engagement and
less on broadcast type of communication.

19. integrating social media into business
• Companies that “get it” will integrate social
media into their businesses.
• Large global companies will implement
“global” social media strategies into their
businesses and incorporate mobile apps.
• Companies will start to have integrated
social media solutions for their marketing,
crisis communications and beyond.

20. social computing - mobile / tablet games
• With more companies jumping into the
apps market, there will be more reasons to
get on 3G phones and tablets.
• Social networking will be on the go, out of
the house, and out of the office.
• More competition, variety, power, and
affordability in devices will fuel the
increase of ubiquitous social computing.

21. google to join social buzz?
• With the failure to launch their own social
media tool – Google Buzz, Google will
probably not give up and in 2011, we
should see Google attempt to make it
relevant.
• Google is smarter with Twitter data, and I
hope more can be done for Google to find
their role and relevance in the social world.
• If you can’t beat them join them!

22. youtube power
• YouTube has demonstrated great potential
in getting traffic, and in some cases, a
serious amount of viewers.
– Eminem - Love The Way You Lie ft. Rihanna (200
million hits in 3 months)
• Many people now search “the tube” when
they want to find and interesting
commercial, and YouTube may prove to
be a cheaper and better way to reach
audiences.

23. personal branding
• With influencers gaining star like status on
the Internet, there would be more
opportunities and rewards for them as
well.
• With the sluggish economy, people will
focus on personal branding and social
networking to gain more visibility and
opportunities.
• Personal branding will be on the rise.

24. social media
Are you on board yet?
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