This document summarizes Robin Effing's presentation on developing a social media strategy design framework. It describes conducting a systematic literature review on existing social media strategies used by organizations. The review found a small number of relevant publications from 2008-2012 focused on exploratory theoretical work in information systems and management. A gap in the literature was identified around empirically testing social media strategy frameworks. The document outlines Effing's proposed social media strategy design framework, which takes into account both positive and negative perspectives on social media usage for organizations. It also lists some preconditions and limitations to effectively applying the framework.