Monkey Nutshell Marketing Workshop

Marketing - in a Monkey nutshell ,[object Object]

Rob Greenland [email_address] .co.uk www.socialbusinessconsulting.co. uk www.thesocialbusiness.co.uk 07905 800 710

Why monkey business? ,[object Object],[object Object],[object Object],[object Object]

The five stages for developing a plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is marketing? ,[object Object],[object Object],[object Object]

Why is marketing important? ,[object Object],[object Object],[object Object],[object Object]

What is a market? ,[object Object],[object Object],[object Object]

How do you decide what market you’re in? ,[object Object]

Market research ,[object Object]

How to organise your market research ,[object Object],[object Object],[object Object],[object Object]

Market segmentation ,[object Object],[object Object]

Because customers aren’t all the same! ,[object Object],[object Object],[object Object]

A two-minute market segmentation

Now, you start to tailor your service ,[object Object],[object Object],[object Object],[object Object],[object Object]

To recap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Things that can work well for social entrepreneurs ,[object Object],[object Object],[object Object],[object Object],[object Object]

And finally… ,[object Object]

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