2. Ronald Lenz
Research head Locative Media @ Waag Society
Creative Director @ 7scenes
Strategist, technologist and researcher in
location-based mobile services and experiences
3. Waag Society
Amsterdam based Medialab
Creative technology for social innovation
Education, Healthcare, Arts&Culture, Sustainability & Public Domain
4. Places - more than geography
They have histories, invoke behavior, are personal, physical & virtual
5. Mobile technology trends
Ever growing adoption of phones
Multi-functional devices
Always connected & context-aware
Mobile web is the new internet
Strong distribution platforms for applications
6. Learning trends
Active participation and collaboration
Everyday life scenarios
Teacher as inspiration, coach and expert
Situation and experience based learning
Reflection: process, material and behavior
Donation: share, present to and create for
7. Creative Learning Lab & Locative Atelier
Creating new learning experiences on location
8. The City is a Learning environment!
We have a new design challenge and need new tools!
10. 7scenes
Mobile and online platform for creating, publishing,
playing and sharing GPS games and tours
11. Create & Publish
All web-based, easy drag&drop interface
Select & configure templates such as role-playing, trading, treasure hunt
& interactive story
Add tasks, photos, videos, sounds, notes & rewards to locations on a map
Publish for events or to everyone
12. Play
Navigate places live on a map
Location-based interaction: view media/content, perform tasks,
upload photos and notes, pick up rewards
Multi-user gameplay: confrontations & trading, message with players
Collaborate with web-player
13. Play
Navigate places live on a map
Location-based interaction: view media/content, perform tasks,
upload photos and notes, pick up rewards
Multi-user gameplay: confrontations & trading, message with players
Collaborate with web-player
14. Share
Set up scene pages for your project’s communication
All interaction can be broadcast live
All player interaction is archived for playback later
Share your project with widgets
15. Project
Designed for use by organisations such as schools & universities,
museums, tourist boards, event organisers, publishers and more
Use for any kind of purpose and content
Full administration control to manage content, editors and users
17. Frequency 1550
An educational mobile game blending mediaeval history out
in the Amsterdam streets
Navigating a historic map, meeting historic characters
Multi-player competition with web-based players
Proven educational value
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19. Mobile Learning Game Kit
Full toolkit to create mobile ‘lessons’ with
First in its kind
collaboration UvA and Medialab Amsterdam
Mobile Learning Game Kit
A full set of production tools
20. Games Atelier
Learn by creating and playing mobile games
Full educational program
Available in all Dutch schools
To be used for any curriculum
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22. Re-architect
Photographic treasure hunt exploring Hong Kong’s architecture
Think like an architect for a day
Collaboration HK Design Institute and Polytechnic University
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24. Fort Amsterdam
Role playing game about Dutch roots of NYC
Strong theatrics and physical gameplay
Lasting experience
25. Fort Amsterdam
Role playing game about Dutch roots of NYC
Strong theatrics and physical gameplay
Lasting experience
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27. The Island
Urban game on shared trading history of Amsterdam and NYC
Connecting the two cities in real-time!
Players trade like merchants did 400 years ago
Respond to the changing market values determined by historic facts
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29. Urban gaming principles
Urban environment as inspiration, context and trigger:
historical, social, cultural, personal perspective
Storyline: meta narratives vs micro narrative and blackbox structures
Gameplay: games rules, social interaction, collaboration
Problem solving: just in time & on-demand info, skills as strategies, real
world situations
Theatrics: dark players, actors and props, create settings
31. A logical collaboration
Exploring new uses of mobile technology in society
Seeing the city as a playground
Big city opportunities and challenges
Global Gincana
An international collaboration
32. Global Gincana
Connecting young people in two multi-ethnic cities: SP and A’dam
Exploring culture exchange using next-generation mobile tools
Researching a new educational format
33. Global Gincana
Combining traditional Gincana with mobile gaming: Mobile Gincana
Creating cultural games for students in another city
Playing cultural games made by students from another city
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44. A Mobile Gincana game
Take a cultural theme: food, language, arts&culture, music& dance, ...
Pick your favorite national, personal and local examples
Find and create expressive media to illustrate them
Add a Gincana activity: object search, social interaction, cultural match
or artistic expression
Map these as 7scenes tasks to city locations in the other city
Give your game as a cultural present to students in the other city
53. Picnic Young
New technology in education festival
Part of Picnic festival - largest crossmedia festival of Europe
Connected pilot - Play Mobile Gincana games
Live video stream connecting SP & A’dam
54. What’s next for Global Gincana?
Facilitate more exchanges between students
Research learning e"ects and explore embedding in schoolsystem
Connect more cities & countries
Strengthen relationship with Mobilefest
55. Partnership
7scenes Mobilefest
O!cial Brazilian reseller and project partner
Paulo Hartmann
Marcelo Godoy
56. The very near future
Major design updates
iPhone app
Mobile browser app
Open API
Portuguese translations
57. What could 7scenes be to a university?
A design toolkit for mobile location-based projects
A new way to publish educational content
A development platform for IT students
A way to promote learning outside building walls and schooltimes
Multi purpose: interactive media, game design, information technology,
theatre, social studies, geography, biology fieldwork, architecture,
photography and more.
58. So how about the future?
We have only just started with location-based mobile apps
Augmented Reality - just a hype?
A new mass medium & design paradigm
Social Play will make the di"erence
The City will have an API and it will be realtime
Exploring Cities, but also connecting Cities
